Water Purifier Market in India 2014

Netscribes' latest market research report titled Water Purifier Market in India 2014 states that the domestic water purifier market is set to experience steady growth as people are becoming more aware of the utility of water purifiers in India. As initial consumer reactions and water purifier reviews have been largely positive, the adoption of the same will only improve over the years. Also, the market is largely under penetrated and manufacturers have ample opportunities to grow in this market. Various innovations and availability of products at various price points are helping the market to grow considerably. Demand for water purifiers is huge in the developing countries as government initiatives in such regions are not enough to provide clean drinking water. In India, the market size of water purifiers is huge and it is projected to increase even further. 
Increase in urbanization is one of the major contributing factors behind the growth of the domestic water purifier market. People have less time to boil water, which is one of the reasons why water purifiers are very convenient for people staying in urban areas. As population increases, clean water becomes inaccessible to households. Unclean water leads to various water borne diseases. So, water purifiers have become a necessity nowadays. The water purifier market faces some challenges such as lack of awareness among the rural population and lack of standardization among the products marketed by companies. Recent trends have made it evident that new players are entering the market and they are also trying to increase the number of selling points.  There is a lot of opportunity as the rural market is still untapped. The number of major water purifier companies in India is also considerably low which leads to low barriers towards market entry.