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Published: Dec, 2019 | Pages:
63 | Publisher: Grand View Research
Industry: ICT | Report Format: Electronic (PDF)
The U.S. SMS marketing market size is expected to reach USD 12.6 billion by 2025, expanding at a CAGR of 20.3%, according to a study conducted by Grand View Research, Inc. Use of text messages for promotion and advertisement is gaining popularity owing to increasing number of mobile phone users in the country. U.S. is one of the leading country in terms of adoption of smart phones, aiding the marketers in reaching the target customer. Moreover, cost effectiveness and convenience of reaching the target is anticipated to propel the demand for text message marketing over the forecast period. The use of Rich Communication Service (RCS) protocol is enhancing the text message system by allowing sending and receiving of high-resolution media files via messages. It allows marketers to make promotional messages more interactive and creative in order to attract customers. The advent of RCS, coupled with technologically advanced smartphones that support advanced messaging features is expected to drive the market growth. Companies are largely focusing on improving customer relationships and engagement by providing special discounts and offers, tailor-made for customers. The use of SMS for sending such offers helps them to customize messages according to the individual customer. Thus, increasing competition has led to the increased usage of text messages, and the trend is expected to influence market growth over the forecast period. Further key findings from the study suggest: • SMS marketing market is gaining traction owing to the fact that it eliminates the use of paper used by other means of marketing • The SMEs segment is anticipated to record substantial growth from 2019 to 2025 owing to increasing use of text messages by small retailers and businesses to send promotional coupons and other offers • In an attempt to sustain competition, banks are introducing several services. The use of texts for marketing these services is expected to augment the growth of the BFSI segment over the forecast period • The U.S. SMS marketing market is characterized by intense competition with several players such as Infobip Ltd.; InMobi; Marketo; Amobee, Inc.; Chartboost; Slick Innovations, LLC.; and IBM Corporation offering similar solutions. Pricing and product differentiation is the key to sustain competition.
Table of Contents
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope and Assumptions
1.3. List of Data Sources
Chapter 2. Executive Summary
2.1. U.S. SMS Marketing Market - Industry Snapshot & Key Buying Criteria, 2014 - 2025
Chapter 3. U.S. SMS Marketing Market Industry Outlook
3.1. Market Segmentation
3.2. Market Size and Growth Prospects, 2014 - 2025
3.3. Value Chain Analysis
3.4. Market Dynamics
3.4.1. Market driver analysis
3.4.2. Market restraint/challenge analysis
3.4.3. Market opportunity analysis
3.5. Penetration & Growth Prospects Mapping
3.6. Industry Analysis - Porter's
3.6.1. Supplier Power
3.6.2. Buyer Power
3.6.3. Substitution Threat
3.6.4. Threat from new entrant
3.7. PEST Analysis
3.7.1. Political Landscape
3.7.2. Environmental Landscape
3.7.3. Social Landscape
3.7.4. Technology Landscape
Chapter 4. U.S. SMS Marketing Market: Enterprise Size Outlook
4.1. U.S. SMS Marketing Market Share by Enterprise Size, 2018 & 2025 (USD Million)
4.2. SMEs
4.2.1. Market estimates and forecast, 2014 - 2025 (USD Million)
4.3. Large Enterprises
4.3.1. Market estimates and forecast, 2014 - 2025 (USD Million)
Chapter 5. U.S. SMS Marketing Market: End Use Outlook
5.1. U.S. SMS Marketing Market Share by End Use, 2018 & 2025 (USD Million)
5.2. Retail
5.2.1. Market estimates and forecast, 2014 - 2025 (USD Million)
5.3. Media & Entertainment
5.3.1. Market estimates and forecast, 2014 - 2025 (USD Million)
5.4. Travel
5.4.1. Market estimates and forecast, 2014 - 2025 (USD Million)
5.5. Automotive
5.5.1. Market estimates and forecast, 2014 - 2025 (USD Million)
5.6. Healthcare
5.6.1. Market estimates and forecast, 2014 - 2025 (USD Million)
5.7. IT & Telecom
5.7.1. Market estimates and forecast, 2014 - 2025 (USD Million)
5.8. BFSI
5.8.1. Market estimates and forecast, 2014 - 2025 (USD Million)
5.9. Others
5.9.1. Market estimates and forecast, 2014 - 2025 (USD Million)
Chapter 6. Competitive Landscape
6.1. IBM Corporation
6.1.1. Company overview
6.1.2. Financial performance
6.1.3. Product benchmarking
6.1.4. Strategic initiatives
6.2. Infoblip Ltd.
6.2.1. Company overview
6.2.2. Financial performance
6.2.3. Product benchmarking
6.2.4. Strategic initiatives
6.3. InMobi
6.3.1. Company overview
6.3.2. Financial performance
6.3.3. Product benchmarking
6.3.4. Strategic initiatives
6.4. Millennial Media
6.4.1. Company overview
6.4.2. Financial performance
6.4.3. Product benchmarking
6.4.4. Strategic initiatives
6.5. Marketo
6.5.1. Company overview
6.5.2. Financial performance
6.5.3. Product benchmarking
6.5.4. Strategic initiatives
6.6. Amobee, Inc.
6.6.1. Company overview
6.6.2. Financial performance
6.6.3. Product benchmarking
6.6.4. Strategic initiatives
6.7. Salesforce.com, Inc.
6.7.1. Company overview
6.7.2. Financial performance
6.7.3. Product benchmarking
6.7.4. Strategic initiatives
6.8. Oracle Corporation
6.8.1. Company overview
6.8.2. Financial performance
6.8.3. Product benchmarking
6.8.4. Strategic initiatives
6.9. Chartboost
6.9.1. Company overview
6.9.2. Financial performance
6.9.3. Product benchmarking
6.9.4. Strategic initiatives
6.10. SAS Institute Inc.
6.10.1. Company overview
6.10.2. Financial performance
6.10.3. Product benchmarking
6.10.4. Strategic initiatives
List of Tables Table 1 List of Abbreviation Table 2 U.S. SMS marketing market - Industry snapshot & key buying criteria, 2014 - 2025 Table 3 Large enterprises market, 2014 - 2025 (USD Million) Table 4 SMEs market, 2014 - 2025 (USD Million) Table 5 Retail market, 2014 - 2025 (USD Million) Table 6 Media & entertainment market, 2014 - 2025 (USD Million) Table 7 Travel market, 2014 - 2025 (USD Million) Table 8 Automotive market, 2014 - 2025 (USD Million) Table 9 Healthcare market, 2014 - 2025 (USD Million) Table 10 IT & Telecom market, 2014 - 2025 (USD Million) Table 11 BFSI market, 2014 - 2025 (USD Million) Table 12 Others market, 2014 - 2025 (USD Million)
List of Figures Fig. 1 U.S. SMS marketing market segmentation Fig. 2 Market size and growth prospects, 2014 to 2025 (USD Million) Fig. 3 Value chain analysis Fig. 4 U.S. SMS marketing market dynamics Fig. 5 U.S. SMS marketing market driver impact Fig. 6 Average CTR of popular CPC/CPS tools Fig. 7 U.S. Mobile Marketing Market, 2019 - 2025 (USD Million) Fig. 8 U.S. SMS marketing market challenge impact Fig. 9 U.S. SMS marketing market opportunity impact Fig. 10 U.S. SMS marketing penetration & growth prospects mapping Fig. 11 U.S. SMS marketing- Porter's five forces Fig. 12 U.S. SMS marketing market - PEST analysis Fig. 13 U.S. SMS marketing market, by enterprise size, 2018 & 2025 (USD Million) Fig. 14 U.S. SMS marketing market, by end use, 2018 & 2025 (USD Million)
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