The U.S. sexual wellness market size is expected to reach USD 13.2 billion by 2027, registering a CAGR of 8.3% over the forecast period, according to a new report by Grand View Research, Inc. Government is undertaking initiatives to create awareness and promote the use of contraceptives in the younger generation to control the rising prevalence of STDs. The U.S. federal policy has taken measures to increase the availability of contraceptives and has made their coverage through health insurance companies mandatory. Thus, the growing awareness about STDs among the youth is expected to drive the market over the forecast period. Erectile dysfunction deteriorates the sexual lives of the middle-aged population and they depend on lubricants to aid the process. Currently, almost 30 million men suffer from erectile dysfunction in U.S. This gives an insight into the potential opportunities and the huge scope of growth for the lubricant market over the forecast period. The existing players are strengthening their foothold in the industry by introducing new products. In April 2017, Ansell launched an antiviral condom in the Canadian market. This product is claimed to be the first condom to offer protection against HIV and other viral transmissions. Further key findings from the study suggest: • The fading stigma attached to sexual experimenting is a key factor boosting the market growth. Moreover, easy availability due to development of e-commerce and retail stores also encourages consumers to opt for sexual wellness products with ease • Sex toys dominated the product segment in 2019. Liberalization and increasing number of individuals embracing their sexuality has led to women and men experiment and explore • There has been a shift in the marketing strategies with manufacturers working on eliminating the image of pornography associated with the use of vibrators and are promoting it as a healthy choice to promote sexual wellness • A few of the U.S. sexual wellness market players such as Reckitt Benckiser (Durex), Church & Dwight (Trojan), and Ansell (Lifestyles) are working toward marketing of newly flavored condoms such as bacon, red velvet cake, and whiskey • Some key industry contributors are Church & Dwight Co., Inc.; Reckitt Benckiser Group plc; Veru Inc.; Mayer Laboratories, Inc.; Ansell (LifeStyles Healthcare Pte Ltd); BioFilm, Inc.; and LELO.
Table of Content Chapter 1 Methodology and Scope 1.1 Objectives 1.1.1. Objective - 1 1.1.2 Objective - 2 Chapter 2 Executive Summary 2.1 Market Outlook 2.2 Segment Outlook 2.2.1 Product 2.2.2 Distribution Channel 2.3 Competitive Insights Chapter 3 Market Variables, Trends & Scope 3.1 Market Lineage outlook 3.1.1 Parent market outlook 3.2 Market Segmentation 3.3 Market Dynamics 3.3.1 Market driver analysis 3.3.2 Market restraint analysis 3.4 Business Environment Analysis Tools 3.4.1 Porter’s five forces analysis 3.4.2 PESTEL Analysis 3.5 Penetration & Growth Prospect Mapping 3.5.1 Analysis 3.6 Major Deals & Strategic Alliances Analysis 3.6.1 Mergers acquisition & joint ventures 3.6.2 Licensing partnerships & technology collaborations Chapter 4 U.S. Sexual Wellness Market: Product Analysis 4.1 U.S. Sexual Wellness Product Market Share Analysis, 2019 & 2027 4.2 U.S. Sexual Wellness Product Market: Segment Dashboard 4.3 Market Size & Forecasts and Trend Analyses, 2016 to 2027 for the Product Segment 4.3.1 Sex toys 22.214.171.124 Sex toys market, 2016 - 2027 (USD Million) 4.3.2 Condoms 126.96.36.199 Condoms market, 2016 - 2027 (USD Million) 188.8.131.52.1 Male condom market, 2016 - 2027 (USD Million) 184.108.40.206.2 Female condom market, 2016 - 2027 (USD Million) 4.3.3 Personal lubricants 220.127.116.11 Personal lubricants market, 2016 - 2027 (USD Million) 18.104.22.168.1 Water-based market, 2016 - 2027 (USD Million) 22.214.171.124.2 Silicone-based market, 2016 - 2027 (USD Million) 126.96.36.199.3 Oil-based market, 2016 - 2027 (USD Million) Chapter 5 U.S. Sexual Wellness Market: Distribution Channel Analysis 5.1 U.S. Sexual Wellness Distribution Channel Market Share Analysis, 2019 & 2027 5.2 U.S. Sexual Wellness Distribution Channel Market: Segment Dashboard 5.3 Market Size & Forecasts and Trend Analyses, 2016 to 2027 for the Distribution Channel Segment 5.3.1 Mass merchandizers 188.8.131.52 Mass merchandizers market, 2016 - 2027 (USD Million) 5.3.2 Retail pharmacy 184.108.40.206 Retail pharmacy market, 2016 - 2027 (USD Million) 5.3.3 E-commerce 220.127.116.11 E-commerce market, 2016 - 2027 (USD Million) Chapter 6 Competitive Analysis 6.1 Recent Developments & Impact Analysis, by Key Market Participants 6.2 Strategic Framework/ Competition Categorization (Key innovators, Market leaders, emerging players) 6.3 Public & Private Companies 6.3.1 Company market position analysis (market presence, geographic presence, product portfolio, overall revenue, and strategic initiatives) 6.4 Company Profiles 6.4.1 Church & Dwight Co., Inc. 18.104.22.168 Company overview 22.214.171.124 Financial performance 126.96.36.199 Product benchmarking 188.8.131.52 Strategic initiatives 184.108.40.206 SWOT analysis 6.4.2 Reckitt Benckiser Group plc 220.127.116.11 Company overview 18.104.22.168 Financial performance 22.214.171.124 Product benchmarking 126.96.36.199 Strategic initiatives 188.8.131.52 SWOT analysis 6.4.3 Veru Inc. 184.108.40.206 Company overview 220.127.116.11 Financial performance 18.104.22.168 Product benchmarking 22.214.171.124 Strategic initiative 126.96.36.199 SWOT analysis 6.4.4 Mayer Laboratories, Inc. 188.8.131.52 Company overview 184.108.40.206 Financial performance 220.127.116.11 Product benchmarking 18.104.22.168 Strategic initiatives 22.214.171.124 SWOT analysis 6.4.5 Ansell (LifeStyles Healthcare Pte Ltd ) 126.96.36.199 Company overview 188.8.131.52 Financial performance 184.108.40.206 Product benchmarking 220.127.116.11 Strategic initiatives 18.104.22.168 SWOT analysis 6.4.6 BioFilm, Inc 22.214.171.124 Company overview 126.96.36.199 Financial performance 188.8.131.52 Product benchmarking 184.108.40.206 Strategic initiatives 220.127.116.11 SWOT analysis 6.4.7 LELO 18.104.22.168 Company overview 22.214.171.124 Financial performance 126.96.36.199 Product benchmarking 188.8.131.52 Strategic initiatives 184.108.40.206 SWOT analysis Chapter 7 Recommendations Chapter 8 Research Methodology & Scope 8.1 Research Methodology 8.2 Information Procurement 8.2.1 Purchased database 8.2.2 GVR’s internal database 8.2.3 Secondary sources 8.2.4 Primary research 8.3 Information or Data Analysis 8.3.1 Data analysis models 8.4 Market Formulation & Validation 8.5 Model Details 8.5.1 Commodity flow analysis 8.5.2 Variable analysis 8.6 List of Secondary Sources 8.7 List of Primary Sources 8.8 List of Abbreviations
List of Tables Table 1 List of Secondary Sources Table 2 List of Abbreviation Table 3 U.S. Sexual Wellness Market, By Product, 2016 - 2027 (USD Million) Table 4 U.S. Sexual Wellness Market, By Distribution Channel, 2016 - 2027 (USD Million) List of Figures Fig. 1 Market research process Fig. 2 Data triangulation techniques Fig. 3 Primary research pattern Fig. 4 Market research approaches Fig. 5 Value-chain-based sizing & forecasting Fig. 6 QFD modeling for market share assessment Fig. 7 Market formulation & validation Fig. 8 Market outlook 2019 (USD Million) Fig. 9 U.S. sexual wellness market segmentation Fig. 10 Market trends & outlook Fig. 11 Market driver relevance analysis (Current & future impact) Fig. 12 Market restraint relevance analysis (Current & future impact) Fig. 13 PORTER'S five forces analysis Fig. 14 PESTLE analysis Fig. 15 Penetration & growth prospect mapping Fig. 16 U.S. sexual wellness product market share analysis, 2019 & 2027 (USD Million) Fig. 17 U.S. sexual wellness product market: Segment dashboard Fig. 18 Sex toys market, 2016 - 2027 (USD Million) Fig. 19 Condoms market, 2016 - 2027 (USD Million) Fig. 20 Male condoms market, 2016 - 2027 (USD Million) Fig. 21 Female condoms market, 2016 - 2027 (USD Million) Fig. 22 Personal lubricants market, 2016 - 2027 (USD Million) Fig. 23 Water-based market, 2016 - 2027 (USD Million) Fig. 24 Silicone-based market, 2016 - 2027 (USD Million) Fig. 25 Subdermal implants market, 2016 - 2027 (USD Million) Fig. 26 Oil-based market, 2016 - 2027 (USD Million) Fig. 27 U.S. sexual wellness distribution channel market share analysis, 2019 & 2027 (USD Million) Fig. 28 U.S. sexual wellness distribution channel market: Segment dashboard Fig. 29 Mass merchandizers market, 2016 - 2027 (USD Million) Fig. 30 Retail pharmacy market, 2016 - 2027 (USD Million) Fig. 31 E-commerce market, 2016 - 2027 (USD Million) Fig. 32 Impact analysis by key market participants Fig. 33 Strategy framework / Competition categorization Fig. 34 Company market position analysis (service portfolio, strategic initiatives, market presence)
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