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UK Value Clothing Market 2016-2021

Published: May 31, 2016 | Pages: 71 | Publisher: Verdict Financial | Industry: Retail | Report Format: Electronic (PDF)


The UK value clothing market will grow by £3.2bn in the five years to 2021 - equating to 23.6% growth on 2016, with menswear driving the market and outperforming womenswear. As male interest in fashion and personal appearance builds and retailers are starting to respond to male consumers' growing demands for more choice, style, and newness

Key Findings

- The value menswear market is forecast to grow by 29.2% over the next five years, fuelling growth in the value sector and outperforming the value womenswear market.

- Market leader Primark's share is expected to fall in 2016 following more than 15 years of growth.

- Value clothing sales at the grocers will continue to be impacted by weak food and grocery footfall, with value clothing share forecast to fall back in 2016. Online experiences for clothing shoppers remains an afterthought for the grocers, with little investment in shopping experience driving shoppers to visit websites of midmarket rivals.

-  42.7% of value shoppers buy clothing at least once a month from value retailers, compared to 36.4% of all clothing shoppers shopping the clothing sector at least once a month, indicating that value shoppers are more impulse driven.  

- The online channel will account for 11.5% of the UK value clothing market, compared to 22.5% for the total UK clothing and footwear market in 2016 indicating how far behind the value clothing retailers are in terms of online maturity - unaided by Primark's notable online absence.


The Value Clothing Market report offers a comprehensive insight into the value clothing and accessories market in the UK, analysing the market, the major players, the main trends, and consumer attitudes. It also provides forecasts to 2021.  

It provides in-depth analysis of the following:

- The Hot Issues 

- What People Buy

- Where  People Shop

- How People Shop

- Why People Shop

Reasons To Buy

- Utilise the detailed data and insight on the market to help form an effective growth strategy across menswear, womenswear, childrenswear and accessories

- Understand how consumers trading up will threaten footfall and volumes at value clothing retailers

- Identify the opportunities to grow business in this sector by comparing strategies of the key players in the market and their performance metrics 

- Learn how men's growing demand for fashion will boost spend in the sector, and how retailers should respond

- Understand the opportunities in the market by learning who shops for value clothing and how frequently they shop, and what drives their store selection.

The hot issues
 Market drivers in clothing
 Main issues in value clothing
 Strategies for success

What people buy
 The sector at a glance
 Sector in context
 Overall sector size
 Overall sector growth
 Category growth in value clothing
 Category dynamics: Womenswear
 Category dynamics: Menswear
 Category dynamics: Childrenswear
 Category dynamics: Accessories
 Spend per head on value clothing

Where people shop
 Channels of distribution
 Market shares
 Key metrics
 Visited retailers
 Retailer profiles
 Competitive dynamics

How people shop
 Who shops and where they are located
 Which categories they buy
 Online dynamics
 Channels used by consumers
 Frequency of shopping

Why people shop
 Shopper attitudes
 What's important

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