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Tunisia: 4G Services Launch and Increasing Fixed Broadband Penetration Will Drive Growth

Published: May 30, 2016 | Pages: 30 | Publisher: Pyramid Research | Industry: Telecommunications | Report Format: Electronic (PDF)


The telecommunications market in Tunisia is estimated to generate revenue of $1.4bn in 2016 and will grow at a CAGR of 2.1% over the 2015-2020 period, driven by the expansion of 4G by all operators as well as positive developments in the fixed broadband market. The mobile data segment will grow at a CAGR of 3.4% over the 2015-2020 period, whereas fixed Internet will register a CAGR of 6.9%. We expect mobile subscriptions in Tunisia to grow at a CAGR of 4.4% over 2015-2020, driven by new service portfolios, the introduction of 4G services in the country and the launch of MVNOs (like Lycamobile). Going forward, operators should seize opportunities arising out of growth in 4G, fixed broadband services, the B2B segment and digital services. For vendors, opportunities lie in operators' network expansion plans as well as offering smart services to operators aiming to target enterprises.

Key Findings

- The overall telecom service revenue in Tunisia is estimated to decrease by 2.2% over 2015-2016 to reach $1.4bn in 2016. From 2015 to 2020, the telecommunications market in Tunisia will see service revenue grow at a 2.1% CAGR, boosted by mobile data and fixed Internet segments.
- Mobile revenue will account for 82.1% of the total telecom services revenue in 2020. Mobile data will be an important driver of this trend, as it will expand at a 3.4% CAGR from 2015 to 2020.
- We expect the contribution of Internet access to fixed services revenue, including pay-TV, will increase from 42.4% in 2016 to 52.1% in 2020.
- In terms of overall service revenue in 2016, the Tunisian telecom market will be dominated by Tunisie Telecom, followed by Ooredoo Tunisia and Orange Tunisie.


“Tunisia: 4G Services Launch and Increasing Fixed Broadband Penetration Will Drive Growth” provides an executive-level overview of the telecommunications market in Tunisia today, with detailed forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into Tunisia's telecom market, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Research's databases.

The Country Intelligence Report provides in-depth analysis of the following:

- Regional context: Telecom market size and trends in Tunisia compared with other countries in the Africa and Middle East region.
- Economic, demographic and political context in Tunisia.
- The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, number portability and more.
- A demand profile: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, fixed Internet, mobile voice, mobile data and pay-TV.
- Service evolution: a look at changes in the breakdown of overall revenue between the fixed and mobile sectors and between voice, data and video from 2013 to 2020.
- The competitive landscape: an examination of key trends in competition and in the performance, revenue market shares and expected moves of service providers over the next 18-24 months.
- In-depth sector analysis of fixed telephony, broadband, mobile voice, mobile data and pay-TV services: a quantitative analysis of service adoption trends by network technology and by operator, as well as of average revenue per line/subscription and service revenue through the end of the forecast period.
- Main opportunities: this section details the near-term opportunities for operators, vendors and investors in Tunisia's telecommunications market.

Reasons To Buy

- Gain in-depth analysis of current strategies and future trends of the telecommunications market in Tunisia, service providers and key opportunities in a concise format, to build proactive and profitable growth strategies.
- Understand the factors behind ongoing and upcoming trends in Tunisia's mobile communications, fixed telephony and broadband markets, including the evolution of service provider market shares, to align product offerings and strategies to meet customer's demand.
- Leverage the graphical information (more than 20 charts and tables in the report based on the Pyramid Research forecast products), to gain an overview of the telecom market in Tunisia.
- Analysis of key telecom players in the markets and major business strategies being adopted by them, to identify the opportunities to improve market share.
- Explore novel opportunities to align your product strategies and offerings to meet the requirements needed to succeed in the challenging telecommunications market in Tunisia.
 Table of Content

Executive summary

Market and competitor overview
Regional context 
Economic, demographic and political context 
Regulatory environment 
Demand profile 
Service evolution 
Competitive landscape 
Major market players

Segment analysis
Mobile services 
Fixed services 

Identifying opportunities
Overall market opportunities
List of Tables

Tunisia telecom market size and growth prospects in a regional context, 2015E 
Country indicators 
Regulatory structure and policy
Major telecommunications policy issues
Tunisia communications market revenue, 2013-2020, US$ 
Segment revenue CAGRs, 2015-2020, US$ 
Segment revenues 2013-2020 
Service revenue mix: voice, data and video, 2015, 2020 
Service revenue mix: fixed and mobile, 2015, 2020 
Service revenue by operator, 2015 
Key telecom market players 
Major telecommunications market players 
Mobile subscriptions and penetration, 2013-2020
Key mobile market indicators, 2015 
Mobile data revenue mix, 2015, 2020 
Total mobile ARPS; data percentage of total mobile ARPS, 2013-2020 
Mobile market shares by subscriptions, 2013-2020 
Mobile subscriptions by technology family, 2013-2020 
Fixed-line penetration of population, 2013-2020 
Key fixed market indicators, 2015 
Fixed voice revenue, 2013-2020 
Internet revenue, 2013-2020 
Pay-TV subscriptions by technology, 2013-2020 
Opportunities in the Tunisia telecommunications market 

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