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Published: Feb, 2014 | Pages:
91 | Publisher: Timetric
Industry: Travel Services | Report Format: Electronic (PDF)
Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Cuban travel and tourism sector
Detailed analysis of tourist spending patterns in Cuba for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
Detailed market classification across each category, with analysis using similar metrics
Detailed analysis of the airline, hotel, car rental and travel intermediaries industries
Summary
The Cuban travel and tourism sector's performance was modest during the review period (2009-2013). However, important reforms, such as the US government lifting its travel ban and economic reforms which attracted foreign investment and business tourists to Cuba, were beneficial for the sector.
Scope
This report provides an extensive analysis related to the tourism demands and flows in Cuba:
It details historical values for the Cuban tourism sector for 2009-2013, along with forecast figures for 2014-2018
It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009-2013 review period and the 2014-2018 forecast period
The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Cuba.
It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009-2013 review period and the 2014-2018 forecast period.
Reason To Buy
Take strategic business decisions using historic and forecast market data related to the Cuban travel and tourism sector.
Understand the demand-side dynamics within the Cuban travel and tourism sector, along with key market trends and growth opportunities.
Key Highlights
Cuba is a socialist country, governed by a communist government. After Fidel Castro's resignation as president in February 2008, his brother Raul Castro was elected. Since then, the government has been making continuous efforts to improve the country's economy, living standards, international relations and infrastructure development. Following a growth of 2.4% and 2.8% in 2010 and 2011 respectively, Cuba's real GDP expanded by 3% in 2012. Economic stability was also reflected in the travel and tourism sector and growth was recorded in both domestic and international trips.
Havana is a leading business and leisure tourist destination. In TripAdvisor's 2013 Travelers' Choice Awards, Havana was ranked first of 54 tourist destinations 'on the rise', based on traveler feedback. Santiago de Cuba, the second-largest city in Cuba, is also a leading tourist destination. It is home to San Pedro de la Roca, a UNESCO World Heritage site, and Baconao Park, which is on the UNESCO World Heritage Biosphere Reserve List.
Domestic tourism in Cuba has been growing since 2008 when President Raul Castro lifted the ban on Cubans staying at hotels previously reserved for foreigners. The growth can also be attributed to capitalist reforms made by the government allowing residents to travel freely. The average expenditure per domestic tourist increased during the period, from CUP156.2 (US$7.0) in 2009 to CUP212.0 (US$9.5) in 2013.
Cuba recorded a 33.3% increase in arrivals from the US in 2012, driven by the lifting of a ban on travel to Cuba by the US authorities. The number of arrivals from the US increased at a CAGR of 20.4%; it is expected to become the second-largest source country for Cuba in 2018.
In January 2013, the government decided to ease restrictions on Cubans traveling overseas. According to the new law, Cubans are now permitted to travel in foreign countries without the need for an exit permit. In addition, it is not mandatory for Cubans to return to Cuba to have their passports renewed for two years. As a result, many Cubans are now looking for tourism offerings as well as job opportunities outside of Cuba, specifically in the US, Mexico, Canada and Spain.
Total airline capacity recorded a growth of 10.4% in 2013, increasing from 2.1 million seats in 2012 to 2.3 million in 2013. The increase can partly be attributed to various airlines expanding their fleets, particularly national flag carrier Cubana. Cubana added three Antonov An-158s in 2013 and plans to add three more in 2014.
The Cuban hotel market remained relatively stable during the review period, with total revenue posting a CAGR of 1.20%. Steady tourism demand from key source countries helped the industry to grow. However, a decline at a rate of -19.8% was recorded in the number of establishments in 2012. The decline can partially be attributed to Hurricane Sandy, which devastated several buildings, particularly in Santiago de Cuba, in October 2012. Additionally, as foreign investors can only buy into the luxury segment, there was a decline in the number of budget hotels.
The car rental market is characterized by old cars as, up until 2010, Cubans were not permitted to buy or sell cars. The market performed well during the review period, with the industry's total market value increasing at a CAGR of 4.99%. Following a decline of 6.5% in 2009 due to a decrease in leisure and business tourism in the wake of the eurozone debt crisis, the car rental market recovered.
The travel intermediaries' market value increased at a review-period CAGR of 8.51%. Dynamic packages (or customized tour packages) in particular have recorded robust growth during the period at a CAGR of 31.91%. The growth can be attributed to dynamic packaging being a new concept allowing the customer to customize the package according to their needs.
1 Executive Summary 2 Travel and Tourism Sector In Context 3 Country Fact Sheet 4 Tourism Flows 4.1.1 Domestic tourism 4.1.2 Inbound tourism 4.1.3 Outbound tourism 4.2.1 Government campaigns and events to promote domestic tourism 4.2.2 Lifting of travel restrictions by the US 4.2.3 Economic reforms to attract foreign investors 4.2.4 Business-friendly policies to attract foreign investment 4.2.5 Outbound tourism supported by economic growth and liberalized travel restrictions 4.2.6 Infrastructure development 4.3.1 Domestic tourism 4.3.2 Inbound tourism 4.3.3 Outbound tourism 5 Airlines 5.2.1 Growing number of charter airlines 5.2.2 Close ties with Brazil to support tourism growth 5.2.3 Expansion in air capacity and infrastructure 6 Hotels 6.2.1 Government efforts to promote the market 6.2.2 New hotels are opening in Cuba 7 Car Rental 7.2.1 Lack of proper infrastructure 7.2.2 Growth expected in the number of business customers 8 Travel Intermediaries 8.2.1 Expansion of US travel intermediaries into Cuba 8.2.2 Restricted internet usage 9 Tourism Board Profile 10 Airport Profiles 10.1.1 Overview 10.1.2 Operator profile 10.1.3 Routes 11 Company Profiles - Airlines 11.1.1 Aerocaribbean - company overview 11.1.2 Aerocaribbean - main services 11.1.3 Aerocaribbean - key employees 11.2.1 Aerogaviota SA - company overview 11.2.2 Aerogaviota SA - main services 11.2.3 Aerogaviota SA - key employees 11.3.1 Cuba de Aviacion SA - company overview 11.3.2 Cuba de Aviacion SA - main services 11.3.3 Cuba de Aviacion SA - key employees 12 Company Profiles - Hotels 12.1.1 Melia Hotels Cuba - company overview 12.1.2 Melia Hotels Cuba - main services 12.2.1 Grupo Hotelero Islazul- company overview 12.2.2 Grupo Hotelero Islazul- main services 12.3.1 Grupo Hotelero Cubacan SA - company overview 12.3.2 Grupo Hotelero Cubacan SA - main services and brands 12.4.1 Gran Caribe Grupo Hotelero - company overview 12.4.2 Gran Caribe Grupo Hotelero - main services 12.5.1 Habaguanex Hotels - company overview 12.5.2 Habaguanex Hotels - main services 13 Company Profiles - Car Rental 13.1.1 Via Rent a Car TransGaviota - company overview 13.1.2 Via Rent a Car TransGaviota - main services 13.1.3 Via Rent a Car TransGaviota - key employees 13.2.1 Transtur SA - company overview 13.2.2 Transtur SA - main services 14 Company Profiles - Travel Intermediaries 14.1.1 Marysol Travel Services SA - company overview 14.1.2 Marysol Travel Services SA - main services 14.1.3 Marysol Travel Services SA - key employee 14.2.1 Liberty Intertiol Cuba - company overview 14.2.2 Liberty Intertiol Cuba - main services 14.2.3 Liberty Intertiol Cuba - key employees 14.3.1 Cuba Real Tours - company overview 14.3.2 Cuba Real Tours - main services 14.3.3 Cuba Real Tours - key employee 14.4.1 La Corocion SA - company overview 14.4.2 La Corocion SA - main services 14.5.1 Cubanjourneys.com - company overview 14.5.2 Cubanjourneys.com - main services 15 Market Data Alysis 15.1.1 Number of trips and overnight stays 15.1.2 Number of overnight stays 15.1.3 Total domestic tourist expenditure 15.1.4 Average expenditure per domestic tourist by category 15.2.1 Intertiol arrivals by region 15.2.2 Intertiol arrivals by purpose of visit 15.2.3 Total inbound tourism expenditure by category 15.2.4 Average intertiol tourist expenditure by category 15.3.1 Intertiol departures by region 15.3.2 Intertiol departures by purpose of visit 15.3.3 Number of overnight stays 15.3.4 Total outbound tourism expenditure by category 15.3.5 Average overseas expenditure per resident by category 15.4.1 Seats available 15.4.2 Number of seats sold by passenger type 15.4.3 Load factor 15.4.4 Passenger kilometers available 15.4.5 Revenue-generating passenger kilometers 15.4.6 Revenue per passenger 15.4.7 Total airlines revenue 15.5.1 Hotel establishments 15.5.2 Available rooms 15.5.3 Room occupancy rate 15.5.4 Room nights available 15.5.5 Room nights occupied 15.5.6 Average revenue per available room 15.5.7 Revenue per occupied room 15.5.8 Total revenue per available room 15.5.9 Total hotel revenue 15.5.10 Guests by customer type 15.6.1 Market value by customer type 15.6.2 Fleet size 15.6.3 Rental occasions 15.6.4 Rental length 15.6.5 Average rental length 15.6.6 Utilization rate 15.6.7 Average revenue per day 15.7.1 Travel intermediaries market value by product type 15.7.2 Travel intermediaries market value by channel 15.7.3 Travel intermediaries market value by destition 15.7.4 Travel intermediaries market value by customer type 16 Appendix
List of Tables
Table 1: Cuba - Tourist Arrivals from Top 10 Countries (Thousand), 2008-2017 Table 2: Cuba: Top 10 Hotels by Volume (December 2013) Table 3: Cuba Tourist Board - Key Facts and Locations Table 4: Jose Marti Intertiol Airport - Overview Table 5: Juan Gualberto Gomez - Overview Table 6: Jardines del Rey - Overview Table 7: Cayo Largo del Sur - Overview Table 8: Aerocaribbean, Key Facts Table 9: Aerocaribbean, Main Services Table 10: Aerocaribbean, Key Employees Table 11: Aerogaviota SA, Key Facts Table 12: Aerogaviota SA, Main Services Table 13: Aerogaviota SA, Key Employees Table 14: Cuba de Aviacion SA, Key Facts Table 15: Cuba de Aviacion SA, Main Services Table 16: Cuba de Aviacion SA, Key Employees Table 17: Melia Hotels Cuba, Key Facts Table 18: Melia Hotels Cuba, Main Services Table 19: Grupo Hotelero Islazul, Key Facts Table 20: Grupo Hotelero Islazul, Main Services Table 21: Grupo Hotelero Cubacan SA, Key Facts Table 22: Grupo Hotelero Cubacan SA, Main Services and Brands Table 23: Gran Caribe Grupo Hotelero, Key Facts Table 24: Gran Caribe Grupo Hotelero, Main Services Table 25: Habaguanex Hotels, Key Facts Table 26: Habaguanex Hotels, Main Services Table 27: Via Rent a Car TransGaviota, Key Facts Table 28: Via Rent a Car TransGaviota, Main Services Table 29: Via Rent a Car TransGaviota, Key Employees Table 30: Transtur SA, Key Facts Table 31: Transtur SA, Main Services Table 32: Marysol Travel Services SA, Key Facts Table 33: Marysol Travel Services SA, Main Services Table 34: Marysol Travel Services SA, Key Employees Table 35: Liberty Intertiol Cuba, Key Facts Table 36: Liberty Intertiol Cuba, Main Services Table 37: Liberty Intertiol Cuba, Key Employees Table 38: Cuba Real Tours, Key Facts Table 39: Cuba Real Tours, Main Services Table 4041: Cuba Real Tours, Key Employees Table 42: La Corocion SA, Key Facts Table 43: La Corocion SA, Main Services Table 44: Cubanjourneys.com, Key Facts Table 45: Cubanjourneys.com, Main Services Table 46: Cuba - Number of Trips by Purpose (Thousand), 2009-2018 Table 47: Cuba - Number of Overnight Stays (Million), 2009-2018 Table 48: Cuba - Total Domestic Tourism Expenditure by Category (CUP Million), 2009-2018 Table 49: Cuba - Average Expenditure per Domestic Tourist by Category (CUP), 2009-2018 Table 50: Cuba - Intertiol Arrivals by Region (Thousand), 2009-2018 Table 51: Cuba - Intertiol Arrivals by Purpose of Visit (Thousand), 2009-2018 Table 52: Cuba - Total Inbound Tourism Expenditure by Category (CUP Billion), 2009-2018 Table 53: Cuba - Average Expenditure per Inbound Tourist by Category (CUP), 2009-2018 Table 54: Cuba - Intertiol Departures by Region (Thousand), 2009-2018 Table 55: Cuba - Intertiol Departures by Purpose of Visit (Thousand), 2009-2018 Table 56: Cuba - Overnight Stays (Thousand), 2009-2018 Table 57: Cuba - Total Outbound Tourism Expenditure by Category (CUP Million), 2009-2018 Table 58: Cuba - Average Outbound Expenditure per Resident by Category (CUP), 2009-2018 Table 59: Cuba - Number of Seats Available (Thousand), 2009-2018 Table 60: Cuba - Number of Seats Sold by Passenger Type (Thousand), 2009-2018 Table 61: Cuba - Load Factor (%), 2009-2018 Table 62: Cuba - Number of Passenger Kilometers Available (Million), 2009-2018 Table 63: Cuba - Number of Revenue-Generating Passenger Kilometers (Million), 2009-2018 Table 64: Cuba - Revenue per Passenger (CUP Thousand), 2009-2018 Table 65: Cuba - Total Revenue (CUP Million), 2009-2018 Table 66: Cuba - Hotel Establishments (Actual), 2009-2018 Table 67: Cuba - Available Hotel Rooms (Thousand), 2009-2018 Table 68: Cuba - Hotel Room Occupancy Rate (%), 2009-2018 Table 69: Cuba - Room Nights Available (Million), 2009-2018 Table 70: Cuba - Room Nights Occupied (Million), 2009-2018 Table 71: Cuba - Average Revenue per Available Room (CUP), 2009-2018 Table 72: Cuba - Average Revenue per Occupied Room (CUP), 2009-2018 Table 73: Cuba - Total Revenue Per Available Room (CUP), 2009-2018 Table 74: Cuba - Total Hotel Revenue (CUP Million), 2009-2018 Table 75: Cuba - Guests by Customer Type (Thousand), 2009-2018 Table 76: Cuba - Car Rental Market Value by Customer Type (CUP Million), 2009-2018 Table 77: Cuba - Car Rental Fleet Size (Actual), 2009-2018 Table 78: Cuba - Car Rental, Rental Occasions (Thousand), 2009-2018 Table 79: Cuba - Car Rental, Rental Days (Thousand), 2009-2018 Table 80: Cuba - Car Rental, Average Rental Length (Days), 2009-2018 Table 81: Cuba - Car Rental, Market Utilization Rate (%), 2009-2018 Table 82: Cuba - Car Rental Average Revenue per Day (CUP), 2009-2018 Table 83: Cuba - Travel Intermediaries Market Value by Product Type (CUP Million), 2009-2018 Table 84: Cuba - Travel Intermediaries Market Value by Channel (CUP Million), 2009-2018 Table 85: Cuba - Travel Intermediaries Market Value by Destition (CUP Million), 2009-2018 Table 86: Cuba - Travel Intermediaries Market Value by Customer Type (CUP Million), 2009-2018 Table 87: Timetric Travel and Tourism Sector Definitions
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