Toll Free: 1-888-928-9744

Top Trends in Healthcare and OTC; Exploring the over-the-counter medication; vitamins, minerals and supplements; functional food and drink; and sports nutrition categories

Published: May 18, 2016 | Pages: 55 | Publisher: Canadean | Industry: Pharmaceutical | Report Format: Electronic (PDF)

Summary
The market for healthcare and OTC is primarily driven by the Health and Wellness megatrend, but manufacturers must look beyond health functionality alone to remain relevant in an ever-evolving category. Pharmaceutical, sports nutrition, and healthcare companies must draw on inspiration from the broader food and drink space to respond to trends such as ""pill fatigue,"" and a growing preference for ""natural"" healthcare solutions. 

Key Findings
- The pressures of busy modern lifestyles are taking their toll on consumers, with tiredness and stress being the most pressing health concerns influencing today's consumer.

- After looking or feeling good, reducing the risk of disease and supporting health is the primary motivation for exercise among the most active consumers creating opportunities for multifunctional sports nutrition that incorporates additional health benefits,

- Despite growing preferences for food over pills, consumers are still more likely to use vitamins, minerals, and other food supplements regularly than food or drinks with specific functional health benefits.

Synopsis
- Top Trends in Healthcare and OTC explores key attitudinal and behavioral insights shaping opportunities in over-the-counter medication; vitamins, minerals and supplements; functional food and drink; and sports nutrition. It identifies five of the most influential trends that brands should leverage in order to differentiate themselves in an increasingly competitive market.

- CONSUMER INSIGHT: Access information from our consumer surveys to identify the attitudes and behaviors driving key trends.

- DRIVERS: Understand the key insights and trends that are growing the market.

- INNOVATION: See the best examples of innovation, linked to clearly identified trends.

Reasons To Buy
- Identify the top five trends driving the over-the-counter medication; vitamins, minerals and supplements; functional food and drink; and sports nutrition sectors.

- Gain insight into the key consumer segments that are most likely to be a key focus for innovation.

- Put innovative products into context by connecting them to specific consumer trends and needs.

- Get inspiration for innovation programs and new product development.
 Table of Contents

1. Introduction

2. Innovation Trends in Healthcare
   - Pill Fatigue
   - Connected Health
   - Naturally Functional
   - Make it Personal
   - Simplified Health

3. Conclusions

4. Appendix

To request a free sample copy of this report, please complete the form below.

This website is secure and your personal details are safe. Privacy policy

Global lignin market size is expected to exceed USD 6 billion by 2022, growing at 4.9% from 2015 to 2022. Rising demand for animal feed and potential as a feedstock substitute to crude oil are expected to drive lignin market demand over the forecast

Read More...

Global 3D scanning market is expected to be valued at USD 4,900.7 million by 2020, as per a new research report by Radiant Insights, Inc. Increasing need for speedy and precise results with high efficiency is anticipated to drive the industry. 3D

Read More...

Global Biocides market size is likely to be valued at USD 11.9 billion by 2022; as per a new research report by Radiant Insights, Inc. Growth in water treatment process units particularly in China, Japan and India is likely to drive demand. Increasin

Read More...

Global gas sensors market is expected to reach USD 2,512.4 million by 2020, as per a new research report by Radiant Insights, Inc. High adoption rate of wireless and smart gas sensor technology coupled with escalating demand from end-use industries s

Read More...

Global data center UPS market size is estimated to reach USD 5.7 billion by 2020, as per a new research report by Radiant Insights, Inc. Declining tolerance levels pertaining to data loss along with amplifying acceptance of cloud computing is likely

Read More...
Choose License Type
Single User - US $3450
Multi User - US $6900
Why Choose Us

24/5 Research support

Get your queries resolved from an industry expert. Request for a free product review before report purchase.

Phone: 1-415-349-0054

Toll Free: 1-888-928-9744

Email: [email protected]

Custom research service

Speak to the report author to design an exclusive study to serve your research needs.

Quality assurance

A testimonial for service excellence represented in the form of BBB "A" Accreditation.

Information security

Your personal and confidential information is safe and secure.

verify