As the global smartphone industry is on the verge of maturity, the lower barriers to entry, fewer suppliers of key components and reduced subsidies from telecom operators have pushed down the smartphone ASP, and thereby squeezing profits of major brands. Nevertheless, the smartphone's global share still has much room for development as global smartphone penetration rate is estimated to reach merely 34.5%, much lower than mobile phones with the penetration rate over 100% in 2014. This report looks into the high-end, mid-range, and low-cost segments of the market and identify identifying key differentiators of players in each segment to stand out; examines niches in the smartphone industry such as smart wearables. List of Topics Touching on the worldwide smartphone development, including user base and penetration rate forecasts until 2019, market share by price point and by brand vendor Smartphone OS shipment volume forecasts until 2019 and includes smartphone specs in 2014 and in 2015 (predictions) for low-, mid- and high-end of the market segments Highlighting the trend of low-cost smartphones around the world and provide insight into possible opportunities for smartphones in the low-, mid- and high-end sectors Highlighting the new smartphone breakthroughs observed and predicted, covering main products, competitive edge and development focus of smartphone, wearable and PC branded vendors in the Smartphone Plus market Breakthrough factors for smart wearables of branded vendors and component suppliers and includes the deployment of patents hold by Jawbone, Fitbit, and Pebble. List of Companies Acer, Apple, Asus, BlackBerry, Coolpad, Fitbit, Google, HP, HTC, Huawei, Intex, IUNI, Jawbone, Karbonn, Lenovo, LG, Micromax, Microsoft, Nubia, Pebble, Recon, Samsung, Sony, Spice, Vuzix, Xiaomi, ZTE.
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