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The Cards and Payments Industry in Vietnam: Emerging Trends and Opportunities to 2020

Published: May 26, 2016 | Pages: 49 | Publisher: Timetric | Industry: Financial Services | Report Format: Electronic (PDF)

Synopsis

Timetric’s 'The Cards and Payments Industry in Vietnam: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in Vietnam's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, direct debits, payment cards and check payments during the review period (2011–2015).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016–2020). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together Timetric’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailes of regulatory policy and recent changes in the regulatory structure.

Summary

Timetric’s 'The Cards and Payments Industry in Vietnam: Emerging Trends and Opportunities to 2020' report provides top-level market analysis, information and insights into Vietnam's cards and payments industry, including:

- Current and forecast values for each market in Vietnam's cards and payments industry, including debit and credit cards
- Detailed insights into payment instruments including credit transfers, cash transactions, checks and payment cards, and an overview of the country's key alternative payment instruments
- E-commerce market analysis
- Analysis of various market drivers and regulations governing Vietnam's cards and payments industry
- Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards
- Comprehensive analysis of consumer attitudes and buying preferences for cards
- The competitive landscape in Vietnam's cards and payments industry

Scope

- This report provides a comprehensive analysis of Vietnam's cards and payments industry.
- It provides current values for Vietnam's cards and payments industry for 2015, and forecast figures to 2020.
- It details the different demographic, economic, infrastructural and business drivers affecting Vietnam's cards and payments industry.
- It outlines the current regulatory framework in the industry.
- It details marketing strategies used by various banks and other institutions.

Reasons To Buy

- Make strategic business decisions, using top-level historic and forecast market data related to Vietnam's cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in Vietnam's cards and payments industry.
- Assess the competitive dynamics in Vietnam's cards and payments industry.
- Gain insights into marketing strategies used for various card types in Vietnam.
- Gain insights into key regulations governing Vietnam's cards and payments industry.

Key Highlights

- To expand the country’s banking sector and to encourage foreign participation, the government lifted the cap on foreign investment in September 2015, allowing foreign investors to own majority shares in domestic banks – in accordance with Decree No. 60/2015/ND-CP on June 26, 2015 (the New Regulation). Previously, foreign banks were allowed to hold minority shares in joint-venture banks, although they were allowed to enter the market using other modes such setting up subsidiaries, branches or representative offices. A number of foreign banks, such as BNP Paribas, Citibank, HSBC, Standard Chartered Bank and ING Bank, already have a presence. With favorable foreign direct investment (FDI) regulations, more international banks are expected to enter Vietnam, providing a boost to the country’s payment cards market.
- Banks are taking a number of initiatives to support the government’s financial inclusion plan to bring the unbanked into the formal banking system. The latest initiative was the launch of a mobile-based financial service by HDBank in alliance with financial technology company GlobeOne in February 2016. The service allows consumers to conduct transactions such as opening a demand deposit or security savings account, obtaining a line of credit, and making domestic and international fund transfers using a smartphone app.
- To increase the uptake of point of sale (POS) solutions among small and medium-sized enterprises (SMEs), in January 2015 Vietnam Export Import Commercial Joint Stock Bank and electronic payment service provider Wirecard Group launched the Eximbank mobile point of sale (mPOS) solution, enabling merchants to accept payments through smartphones or tablets. The mPOS device can read magnetic strip and Europay, Mastercard, and Visa (EMV) chip cards. In June 2014, MasterCard and Sacombank entered into a partnership, offering mPOS solutions to SMEs at the Ben Thanh market in Vietnam. The partnership enabled Ben Thanh market to transform from cash-only to Vietnam’s first wet market to accept payment cards. The introduction of mPOS solutions is anticipated to encourage SMEs to accept card-based payments, further driving payment card transaction volumes and values.
 Table of Content

1 Definitions and Methodology
1.1 Definitions
1.2 Methodology

2 Key Facts and Events

3 Executive Summary

4 Payment Instruments
4.1 Current Payment Environment

5 E-Commerce
5.1 E-Commerce Market Analysis

6 Alternative Payments
6.1 Alternative Payment Instruments
6.1.1 PayPal
6.1.2 OnePay
6.1.3 Straight2Bank Wallet

7 Regulations in the Cards and Payments Industry
7.1 Regulatory Framework
7.1.1 Regulations on internal ATM transaction charges
7.2 Anti-Money Laundering (AML)
7.3 Foreign Direct Investment (FDI) Regulations

8 Analysis of Cards and Payments Industry Drivers
8.1 Demographic Drivers
8.2 Economic Drivers
8.3 Infrastructure Drivers
8.4 Business Drivers

9 Market Segmentation
9.1 Market Segmentation and Targeting
9.1.1 Consumer cards
9.1.2 Commercial cards

10 Payment Cards
10.1 Payment Cards Analysis
10.1.1 Volume and value of payment card transactions by type

11 Debit Cards
11.1 Debit Card Market Analysis
11.1.1 Debit card transaction volumes and values by channel
11.1.2 Debit card scheme and issuer shares in terms of transaction value
11.1.3 Debit cards comparison

12 Credit Cards
12.1 Credit Card Market Analysis
12.1.1 Credit card transaction volumes and values by channel
12.1.2 Credit card scheme and issuer shares in terms of transaction value
12.1.3 Credit cards comparison

13 Commercial Credit Cards
13.1 Commercial Credit Card Market Analysis
13.1.1 Commercial cards comparison

14 Prepaid Cards
14.1 Prepaid Card Market Analysis
14.1.1 Prepaid cards comparison

15 Appendix
15.1 Tables
15.2 Contact Timetric
15.3 About Timetric
15.4 Timetric’s Services
15.5 Disclaimer
List of Tables

Table 1: Key Definitions
Table 2: Annual Average Exchange Rate
Table 3: Vietnam - Key Facts, 2015
Table 4: Regional Benchmarking of Vietnamese Payment Cards, 2015
Table 5: Vietnam - Mode of Entry of Foreign Banks
Table 6: Cards for High-Income Consumers, 2016
Table 7: Cards for Travelers, 2016
Table 8: Cards for Shoppers, 2016
Table 9: Commercial Cards Comparison and Key Features, 2016
Table 10: Vietnam - Debit Cards Comparison and Key Features, 2015
Table 11: Vietnam - Gold Credit Cards Comparison and Key Features, 2016
Table 12: Vietnam - Premium Credit Cards Comparison and Key Features, 2016
Table 13: Vietnam - Prepaid Cards Comparison and Key Features, 2016
Table 14: Vietnam - Payment Instrument Transaction Values (VND Trillion), 2011-2015
Table 15: Vietnam - Payment Instrument Transaction Values (US$ Billion), 2011-2015
Table 16: Vietnam - Payment Instrument Transaction Volumes (Million), 2011-2015
Table 17: Vietnam - Number of Payment Cards in Circulation by Type (Million), 2011-2020
Table 18: Vietnam - Volume of Payment Card Transactions by Type (Million), 2011-2020
Table 19: Vietnam - Value of Payment Card Transactions by Type (VND Trillion), 2011-2020
Table 20: Vietnam - Value of Payment Card Transactions by Type (US$ Billion), 2011-2020
Table 21: Vietnam - Number of Debit Cards in Circulation (Million), 2011-2020
Table 22: Vietnam - Debit Card Transaction Volumes and Frequency by Channel, 2011-2020
Table 23: Vietnam - Debit Card Total and Average Transaction Values by Channel, 2011-2020
Table 24: Vietnam - Debit Card Total and Average Transaction Values by Channel, 2011-2020
Table 25: Vietnam - Number of Debit Cards in Circulation by Scheme (Million), 2011-2015
Table 26: Vietnam - Debit Card Transaction Values by Scheme (VND Trillion), 2011-2015
Table 27: Vietnam - Debit Card Transaction Values by Scheme (US$ Billion), 2011-2015
Table 28: Vietnam - Debit Card Transaction Values by Issuer (VND Trillion), 2011-2015
Table 29: Vietnam - Debit Card Transaction Values by Issuer (US$ Billion), 2011-2015
Table 30: Vietnam - Number of Credit Cards in Circulation (Million), 2011-2020
Table 31: Vietnam - Credit Card Transaction Volumes and Frequency by Channel, 2011-2020
Table 32: Vietnam - Credit Card Total and Average Transaction Values by Channel, 2011-2020
Table 33: Vietnam - Credit Card Total and Average Transaction Values by Channel, 2011-2020
Table 34: Vietnam - Number of Credit Cards in Circulation by Scheme (Million), 2011-2015
Table 35: Vietnam - Credit Card Transaction Values by Scheme (VND Trillion), 2011-2015
Table 36: Vietnam - Credit Card Transaction Values by Scheme (US$ Million), 2011-2015
Table 37: Vietnam - Credit Card Transaction Values by Issuer (VND Trillion), 2011-2015
Table 38: Vietnam - Credit Card Transaction Values by Issuer (US$ Million), 2011-2015
Table 39: Vietnam - Personal and Commercial Credit Card Transaction Volumes (Million), 2011-2020
Table 40: Vietnam - Personal and Commercial Credit Card Transaction Values (VND Trillion), 2011-2020
Table 41: Vietnam - Personal and Commercial Credit Card Transaction Values (US$ Billion), 2011-2020
Table 42: Vietnam - Number of Commercial Credit Cards in Circulation (Thousand), 2011-2020
Table 43: Vietnam - Commercial Credit Card Transaction Volumes (Million), 2011-2020
Table 44: Vietnam - Commercial Credit Card Transaction Values (VND Billion), 2011-2020
Table 45: Vietnam - Commercial Credit Card Transaction Values (US$ Million), 2011-2020
Table 46: Vietnam - Number of Prepaid Cards in Circulation (Million), 2011-2020
Table 47: Vietnam - Prepaid Card Transaction Values (VND Billion), 2011-2020
Table 48: Vietnam - Prepaid Card Transaction Values (US$ Million), 2011-2020 


List of Figures

Figure 1: Vietnam - Payment Instrument Shares by Transaction Value (%), 2011 vs 2015
Figure 2: Vietnam - Payment Instrument Shares by Transaction Volume (%), 2011 and 2015
Figure 3: Vietnam - E-Commerce Value (US$ Billion) and Payment Types (%)
Figure 4: Vietnam - Total Population and Structure
Figure 5: Vietnam - Economic Indicators
Figure 6: Vietnam - Number of ATMs and POS Terminals
Figure 7: Vietnam - Real Household Consumption and Outbound Tourist Expenditure, 2011-2015
Figure 8: Vietnam - Segmentation by Card Type
Figure 9: Vietnam - Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 2011-2020
Figure 10: Vietnam - Volume and Value of Payment Card Transactions by Type (%), 2011-2020
Figure 11: Vietnam - Debit Card Penetration and Cards in Circulation, 2011-2020
Figure 12: Vietnam - Turnover per Debit Card and Values by Channel, 2011-2020
Figure 13: Vietnam - Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015
Figure 14: Vietnam - Credit Card Penetration and Number of Cards in Circulation, 2011-2020
Figure 15: Vietnam - Turnover per Credit Card and Values by Channel, 2011-2020
Figure 16: Vietnam - Credit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015
Figure 17: Vietnam - Credit Commercial vs Personal Card, Transaction Volumes and Values (%), 2011-2020
Figure 18: Vietnam - Number of Commercial Cards in Circulation and Transaction Value, 2011-2020
Figure 19: Vietnam - Number of Prepaid Cards in Circulation and Transaction Value, 2011-2020

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