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The Cards and Payments Industry in Sweden: Emerging Trends and Opportunities to 2020

Published: Jun 30, 2016 | Pages: 63 | Publisher: Timetric | Industry: Financial Services | Report Format: Electronic (PDF)

Synopsis
Timetric's 'The Cards and Payments Industry in Sweden: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in the Swedish cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, payment cards, cash transactions, direct debits and credit transfers during the review period (2011-2015). The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016-2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes. The report brings together Timetric's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

Summary
Timetric's 'The Cards and Payments Industry in Sweden: Emerging Trends and Opportunities to 2020' report provides top-level market analysis, information and insights into the Swedish cards and payments industry, including: Current and forecast values for each market in the Swedish cards and payments industry, including debit and pay later cards. Detailed insights into payment instruments including credit transfers, direct debits, cash transactions, checks and payment cards. It also, includes an overview of the country's key alternative payment instruments. E-commerce market analysis and payment types. Analysis of various market drivers and regulations governing the Swedish cards and payments industry. Detailed analysis of strategies adopted by banks and other institutions to market debit and pay later cards. Comprehensive analysis of consumer attitudes and buying preferences for cards. The competitive landscape in the Swedish cards and payments industry.
Scope
This report provides a comprehensive analysis of the Swedish cards and payments industry. It provides current values for the Swedish cards and payments industry for 2015, and forecast figures to 2020. It details the different demographic, economic, infrastructural and business drivers affecting the Swedish cards and payments industry. It outlines the current regulatory framework in the industry. It details marketing strategies used by various banks and other institutions.

Reasons To Buy
Make strategic business decisions, using top-level historic and forecast market data, related to the Swedish cards and payments industry and each market within it. Understand the key market trends and growth opportunities in the Swedish cards and payments industry. Assess the competitive dynamics in the Swedish cards and payments industry. Gain insights into marketing strategies used for various card types in Sweden. Gain insights into key regulations governing the Swedish cards and payments industry.

Key Highlights
To capitalize on the growing e-commerce market, Swedish banks expanded Swish, a widely used mobile app for online transactions in January 2016. The app was previously used only for peer-to-peer (P2P) and in-store payments. Swish is owned by a consortium of six Swedish banks- Danske Bank, Handelsbanken, Lansforsakringar Bank, Nordea, SEB and Swedbank. Since its launch, Swish has grown in popularity, with 4.4 million users in Sweden as of June 7, 2016. In December 2015, US$688.4 million (SEK5.8 billion) worth of transactions were performed using Swish, which increased to US$892.3 million (SEK7.5 billion) in May 2016. This move to expand Swish's scope for e-commerce transactions is expected to drive mobile payments (m-payments). To provide convenient and secured online payments for Swedish consumers, MasterCard launched the MasterPass digital wallet, in association with Nordea, SEB and Swedbank, in December 2015, followed by ICA Banken and Resurs Bank in early 2016. MasterPass users can shop online without having to enter payment and shipping information with every purchase. Swedish consumers can use MasterPass for online and in-app shopping, and the service will gradually be extended to retail payments. In an attempt to tackle deflation and spur consumer spending, Sweden's central bank- Riksbank- lowered its repo rate to -0.10% in February 2015 and to -0.50% in April 2016, resulting in negative returns on savings and deposits with commercial banks. This will compel consumers to spend, gradually helping the country out of deflation. Over the forecast period (2016-2020), inflation is anticipated to gradually rise from 1.2% in 2016 to 2.1% in 2020. A rise in consumer spending will drive payment card transaction volumes and values.
 Table of Contents
1 Definitions and Methodology 1.1 Definitions 1.2 Methodology 2 Key Facts and Events 3 Executive Summary 4 Payment Instruments 4.1 Current Payment Environment 5 E-Commerce 5.1 E-Commerce Market Analysis 6 Alternative Payments 6.1 Alternative Payment Instruments 6.1.1 Klarna 6.1.2 Swish 6.1.3 Seqr 6.1.4 WyWallet 6.1.5 PayPal 6.1.6 Trustly 6.1.7 Pay by palm 6.1.8 MasterPass 7 Regulations in the Cards and Payments Industry 7.1 Regulatory Framework 7.1.1 SEPA cards framework 7.1.2 Swedish laws regarding card use 7.1.3 EBA guidelines on the security of online payments 7.1.4 Interchange fee regulation 7.2 Anti-Money Laundering (AML) 7.3 Foreign Direct Investment Regulations 8 Analysis of Cards and Payments Industry Drivers 8.1 Demographic Drivers 8.2 Economic Drivers 8.3 Infrastructure Drivers 8.4 Business Drivers 9 Market Segmentation 9.1 Market Segmentation and Targeting 9.1.1 Consumer cards 9.1.2 Commercial cards 10 Payment Cards 10.1 Payment Cards Market Analysis 10.1.1 Volume and value of payment card transactions by type 11 Debit Cards 11.1 Debit Card Market Analysis 11.1.1 Turnover per debit card and transaction values by channel 11.1.2 Debit card scheme and issuer shares in terms of transaction value 11.1.3 Debit cards comparison 12 Pay Later Cards 12.1 Pay Later Cards Market Analysis 12.1.1 Turnover per pay later card and transaction values by channel 12.1.2 Pay later cards scheme and issuer shares in terms of transaction value 12.1.3 Pay later cards comparison 13 Commercial Pay Later Cards 13.1 Commercial Pay Later Cards Market Analysis 13.1.1 Commercial pay later cards comparison 14 Card Issuers 14.1 Swedbank 14.2 Svenska Handelsbanken 14.3 Nordea Bank 14.4 Skandinaviska Enskilda Banken (SEB) 14.5 Lansforsakringar Bank 15 Merchant Acquiring 15.1 Merchant Acquiring Market Analysis 16 Appendix 16.1 Tables 16.2 Contact Timetric 16.3 About Timetric 16.4 Timetric's Services 16.5 Disclaimer
List of Tables
Table 1: Key Definitions Table 2: Annual Average Exchange Rate Table 3: Sweden- Key Facts, 2015 Table 4: Regional Benchmarking of Swedish Payment Cards, 2015 Table 5: Sweden- Mode of Entry of Foreign Banks Table 6: Cards for High-Income Consumers, 2016 Table 7: Cards for Students and the Young Population, 2016 Table 8: Commercial Cards Comparison and Key Features, 2016 Table 9: Sweden- Debit Cards Comparison and Key Features, 2016 Table 10: Sweden- Gold Credit Cards Comparison and Key Features, 2016 Table 11: Sweden- Premium Credit Cards Comparison and Key Features, 2016 Table 12: Sweden- Charge Cards Comparison and Key Features, 2016 Table 13: Sweden- Commercial Pay Later Cards Comparison and Key Features, 2016 Table 14: Sweden- Payment Instrument Transaction Values (SEK Billion), 2011-2015 Table 15: Sweden- Payment Instrument Transaction Values (US$ Billion), 2011-2015 Table 16: Sweden- Payment Instrument Transaction Volumes (Million), 2011-2015 Table 17: Sweden- Number of Payment Cards in Circulation by Type (Million), 2011-2020 Table 18: Sweden- Volume of Payment Card Transactions by Type (Million), 2011-2020 Table 19: Sweden- Value of Payment Card Transactions by Type (SEK Billion), 2011-2020 Table 20: Sweden- Value of Payment Card Transactions by Type (US$ Billion), 2011-2020 Table 21: Sweden- Number of Debit Cards in Circulation (Million), 2011-2020 Table 22: Sweden- Debit Card Transaction Volumes and Frequency by Channel, 2011-2020 Table 23: Sweden- Debit Card Total and Average Transaction Values by Channel, 2011-2020 Table 24: Sweden- Debit Card Total and Average Transaction Values by Channel, 2011-2020 Table 25: Sweden- Number of Debit Cards in Circulation By Scheme (Million), 2011-2015 Table 26: Sweden- Debit Card Transaction Values By Scheme (SEK Billion), 2011-2015 Table 27: Sweden- Debit Card Transaction Values By Scheme (US$ Billion), 2011-2015 Table 28: Sweden- Debit Card Transaction Values by Issuer (SEK Billion), 2011-2015 Table 29: Sweden- Debit Card Transaction Values by Issuer (US$ Billion), 2011-2015 Table 30: Sweden- Number of Pay Later Cards in Circulation (Million), 2011-2020 Table 31: Sweden- Pay Later Card Transaction Volumes and Frequency by Channel, 2011-2020 Table 32: Sweden- Pay Later Card Total and Average Transaction Values by Channel, 2011-2020 Table 33: Sweden- Pay Later Card Total and Average Transaction Values by Channel, 2011-2020 Table 34: Sweden- Number of Pay Later Cards in Circulation By Scheme (Thousand), 2011-2015 Table 35: Sweden- Pay Later Card Transaction Values By Scheme (SEK Billion), 2011-2015 Table 36: Sweden- Pay Later Card Transaction Values By Scheme (US$ Billion), 2011-2015 Table 37: Sweden- Pay Later Card Transaction Values By Issuer (SEK Billion), 2011-2015 Table 38: Sweden- Pay Later Card Transaction Values By Issuer (US$ Billion), 2011-2015 Table 39: Sweden- Number of Credit Cards in Circulation (Million), 2011-2020 Table 40: Sweden- Credit Card Transaction Volumes and Frequency by Channel, 2011-2020 Table 41: Sweden- Credit Card Total and Average Transaction Values by Channel, 2011-2020 Table 42: Sweden- Credit Card Total and Average Transaction Values by Channel, 2011-2020 Table 43: Sweden- Number of Credit Cards in Circulation By Scheme (Thousand), 2011-2015 Table 44: Sweden- Credit Card Transaction Values By Scheme (SEK Billion), 2011-2015 Table 45: Sweden- Credit Card Transaction Values By Scheme (US$ Million), 2011-2015 Table 46: Sweden- Number of Charge Cards in Circulation (Thousand), 2011-2020 Table 47: Sweden- Charge Card Transaction Volumes and Frequency by Channel, 2011-2020 Table 48: Sweden- Charge Card Total and Average Transaction Values by Channel, 2011-2020 Table 49: Sweden- Charge Card Total and Average Transaction Values by Channel, 2011-2020 Table 50: Sweden- Number of Charge Cards in Circulation By Scheme (Thousand), 2011-2015 Table 51: Sweden- Charge Card Transaction Values By Scheme (SEK Billion), 2011-2015 Table 52: Sweden- Charge Card Transaction Values By Scheme (US$ Billion), 2011-2015 Table 53: Sweden- Personal and Commercial Pay Later Card Transaction Volumes (Million), 2011-2020 Table 54: Sweden- Personal and Commercial Pay Later Card Transaction Values (SEK Billion), 2011-2020 Table 55: Sweden- Personal and Commercial Pay Later Card Transaction Values (US$ Billion), 2011-2020 Table 56: Sweden- Number of Commercial Pay Later Cards in Circulation (Thousand), 2011-2020 Table 57: Sweden- Commercial Pay Later Card Transaction Values (SEK Billion), 2011-2020 Table 58: Sweden- Commercial Pay Later Card Transaction Values (US$ Billion), 2011-2020 Table 59: Sweden- Commercial Pay Later Card Transaction Volumes (Million), 2011-2020 Table 60: Sweden- Merchant Acquiring Transaction Volumes by Card Type (Billion), 2011-2020 Table 61: Sweden- Merchant Acquiring Transaction Values by Card Type (SEK Billion), 2011-2020 Table 62: Sweden- Merchant Acquiring Transaction Values by Card Type (US$ Billion), 2011-2020 Table 63: Sweden- Acquirers' Transaction Volumes (Million), 2011-2015 Table 64: Sweden- Acquirers' Transaction Values (SEK Billion), 2011-2015 Table 65: Sweden- Acquirers' Transaction Values (US$ Billion), 2011-2015 Table 66: Sweden- Retail Outlets and Card Accepting Merchants (Thousand), 2011-2020


List of Figures
Figure 1: Sweden- Payment Instrument Shares by Transaction Value (%), 2011 vs 2015 Figure 2: Sweden- Payment Instrument Shares by Transaction Volume (%), 2011 vs 2015 Figure 3: Sweden- E-Commerce Value (US$ Billion) and Payment Types (%) Figure 4: Sweden- Total Population and Structure Figure 5: Sweden- Economic Indicators Figure 6: Sweden- Number of ATMs and POS Terminals Figure 7: Sweden- Real Household Consumption and Outbound Tourist Expenditure Figure 8: Sweden- Segmentation by Card Type, 2016 Figure 9: Sweden- Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 2011-2020 Figure 10: Sweden- Volume and Value of Payment Card Transactions by Type (%), 2011-2020 Figure 11: Sweden- Debit Card Penetration and Number of Debit Cards in Circulation, 2011-2020 Figure 12: Sweden- Debit Card, Average Interchange Fees: Intra-Network Transactions (%), 2011-2015 Figure 13: Sweden- Debit Card, Average Merchant Service Charges and Interchange Fees: Domestic Transactions (%), 2011-2020 Figure 14: Sweden- Turnover Per Debit Card and Transaction Values by Channel, 2011-2020 Figure 15: Sweden- Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015 Figure 16: Sweden- Pay Later Cards Penetration and Number of Pay Later Cards in Circulation, 2011-2020 Figure 17: Sweden- Pay Later, Average Interchange Fees: Intra-Network Transactions (%), 2011-2015 Figure 18: Sweden- Pay Later, Average Merchant Service Charges and Interchange Fees: Domestic Transactions (%), 2011-2020 Figure 19: Sweden- Turnover Per Pay Later Card and Transaction Values by Channel, 2011-2020 Figure 20: Sweden- Pay Later Cards Scheme and Issuer Shares in Terms of Transaction Value (%), 2015 Figure 21: Sweden- Commercial vs Personal Pay Later Cards, Transaction Volumes and Values (%), 2011-2020 Figure 22: Sweden- Number of Commercial Pay Later Cards in Circulation and Transaction Value and Volume, 2011-2020 Figure 23: Sweden- Merchant Acquiring Transaction Volume and Value by Card Type, 2011-2020 Figure 24: Sweden- Acquirers' Market Share in Terms of Transaction Volume and Value (%), 2015 Figure 25: Sweden- Number of Retail Outlets and Card Accepting Merchants (Thousand), 2011-2020

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