The Cards and Payments Industry in Kazakhstan: Emerging Trends and Opportunities to 2019

Published: Aug, 2015 | Pages: 43 | Publisher: Timetric
Industry: Financial Services | Report Format: Electronic (PDF)

Synopsis
Timetric's 'The Cards and Payments Industry in Kazakhstan: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Kazakhstan's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, direct debits and payment cards during the review period (2010-2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015-2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together Timetric's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies, recent changes in regulatory structure and card fraud statistics.
Summary
Timetric's 'The Cards and Payments Industry in Kazakhstan: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Kazakhstan's cards and payments industry, including:

Current and forecast values for each market in Kazakhstan's cards and payments industry, including debit cards and credit cards. It also includes detailed analysis of the prepaid cards market.

Detailed insights into payment instruments including check payments, credit transfers, direct debits and payment cards. It also, includes an overview of the country's key alternative payment instruments.

Analysis of various market drivers and regulations governing Kazakhstan's cards and payments industry.

Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.

Comprehensive analysis of consumer attitudes and buying preferences for cards.

The competitive landscape of Kazakhstan's cards and payments industry.
Scope
This report provides a comprehensive analysis of Kazakhstan's cards and payments industry.

It provides current values for Kazakhstan's cards and payments industry for 2014, and forecast figures to 2019.

It details the different economic, infrastructural and business drivers affecting Kazakhstan's cards and payments industry.

It outlines the current regulatory framework in the industry.

It details marketing strategies used by various banks and other institutions.
Reasons To Buy
Make strategic business decisions, using top-level historic and forecast market data, related to Kazakhstan's cards and payments industry and each market within it.

Understand the key market trends and growth opportunities in Kazakhstan's cards and payments industry.

Assess the competitive dynamics in Kazakhstan's cards and payments industry.

Gain insights into marketing strategies used for various card types in Kazakhstan.

Gain insights into key regulations governing Kazakhstan's cards and payments industry.
Key Highlights
In 2014, the debit cards market accounted for 88.7% and 93.9% of the overall payment cards in terms of transaction volume and value respectively. The rising popularity of debit cards supported this trend.

M-payments are an emerging trend in Kazakhstan. One of the most popular m-payment services is MyPaykz; launched in 2011 by Halyk Bank and e-commerce firm Intervale, its popularity is growing. A number of companies have been looking to replicate MyPaykz's service, which reflects the growing popularity of m-payments.

In November 2012 the central bank required certain retail establishments to install POS terminals. This did not apply to individual entrepreneurs engaged in wholesale or self-made agricultural and aquaculture products or to businesses in rural areas with limited access to communication networks. However, on January 1, 2014, the law was revised to include all those previously exempted. The initiative is anticipated to increase the volume of payment card transactions by 2020.

 Table of Contents
1 Definitions and Methodology
1.1 Definitions
1.2 Methodology
2 Key Facts and Events
3 Executive Summary
4 Payment Instruments
4.1 Current Payments Environment
4.2 Alternative Payment Instruments
4.2.1 Qiwi.
4.2.2 PayPal
4.2.3 Yandex.Money
4.2.4 K-Pay
4.2.5 MyPaykz
5 Regulations in the Cards and Payments Industry
5.1 Regulatory Framework
5.2 Anti-Money Laundering (AML)
5.3 Foreign Direct Investment (FDI) Regulations
6 Analysis of Cards and Payments Industry Drivers
6.1 Demographic Drivers
6.2 Economic Drivers
6.3 Infrastructure Drivers
6.4 Business Drivers
7 Market Segmentation
7.1 Market Segmentation and Targeting
7.1.1 Consumer cards
7.1.2 Commercial cards
8 Payment Cards
8.1 Payment Card Analysis
8.1.1 Volume and value of payment card transactions by type
9 Debit Cards
9.1 Debit Card Market Analysis
9.1.1 Debit card transaction volumes and values by channel
9.1.2 Debit cards scheme and issuer shares in terms of transaction value
10 Credit Cards
10.1 Credit Card Market Analysis
10.1.1 Credit card transaction volumes and values by channel
10.1.2 Credit card scheme and issuer shares in terms of transaction value
11 Commercial Cards
11.1 Commercial Card Market Analysis
12 Prepaid Cards
12.1 Prepaid Card Market Analysis
13 Appendix
13.1 Tables
13.2 Contact Timetric
13.3 About Timetric
13.4 Timetric's Services
13.5 Disclaimer

List of Tables
Table 1: Key Definitions
Table 2: Annual Average Exchange Rate
Table 3: Kazakhstan - Key Facts, 2014
Table 4: Regional Benchmarking of Kazakhstan's Payment Cards, 2014
Table 5: Kazakhstan - Mode of Entry of Foreign Banks
Table 6: Cards for High-Income Consumers, 2015
Table 7: Cards for Online Shoppers, 2015
Table 8: Payroll Cards for Employees, 2015
Table 9: Cards for Senior Citizens, 2015
Table 10: Commercial Cards Comparison and Key Features, 2015
Table 11: Kazakhstan - Payment Instrument Transaction Values (KZT Billion), 2010-2014
Table 12: Kazakhstan - Payment Instrument Transaction Values (US$ Billion), 2010-2014
Table 13: Kazakhstan - Payment Instrument Transaction Volumes (Thousand), 2010-2014
Table 14: Kazakhstan - Number of Payment Cards in Circulation by Type (Million), 2010-2019
Table 15: Kazakhstan - Volume of Payment Card Transactions by Type (Million), 2010-2019
Table 16: Kazakhstan - Value of Payment Card Transactions by Type (KZT Billion), 2010-2019
Table 17: Kazakhstan - Value of Payment Card Transactions by Type (US$ Million), 2010-2019
Table 18: Kazakhstan - Personal and Commercial Card Transaction Volumes (Million), 2010-2019
Table 19: Kazakhstan - Personal and Commercial Card Transaction Values (KZT Billion), 2010-2019
Table 20: Kazakhstan - Personal and Commercial Card Transaction Values (US$ Million), 2010-2019
Table 21: Kazakhstan - Number of Debit Cards in Circulation (Million), 2010-2019
Table 22: Kazakhstan - Debit Card Transaction Volumes and Frequency by Channel, 2010-2019
Table 23: Kazakhstan - Debit Card Total and Average Transaction Values by Channel, 2010-2019
Table 24: Kazakhstan - Debit Card Total and Average Transaction Values by Channel, 2010-2019
Table 25: Kazakhstan - Number of Debit Cards in Circulation by Scheme (Thousand), 2010-2014
Table 25: Kazakhstan - Debit Card Transaction Values by Scheme (KZT Billion), 2010-2014
Table 26: Kazakhstan - Debit Card Transaction Values by Scheme (US$ Billion), 2010-2014
Table 27: Kazakhstan - Debit Card Transaction Values by Issuer (KZT Billion), 2010-2014
Table 28: Kazakhstan - Debit Card Transaction Values by Issuer (US$ Billion), 2010-2014
Table 29: Kazakhstan - Number of Credit Cards in Circulation (Thousand), 2010-2019
Table 30: Kazakhstan - Credit Card Transaction Volumes and Frequency by Channel, 2010-2019
Table 31: Kazakhstan - Credit Card Total and Average Transaction Values by Channel, 2010-2019
Table 32: Kazakhstan - Credit Card Total and Average Transaction Values by Channel, 2010-2019
Table 33: Kazakhstan - Number of Credit Cards in Circulation by Scheme (Thousand), 2010-2014
Table 33: Kazakhstan - Credit Card Transaction Values by Scheme (KZT Billion), 2010-2014
Table 34: Kazakhstan - Credit Card Transaction Values by Scheme (US$ Million), 2010-2014
Table 35: Kazakhstan - Credit Card Transaction Values by Issuer (KZT Billion), 2010-2014
Table 36: Kazakhstan - Credit Card Transaction Values by Issuer (US$ Million), 2010-2014
Table 37: Kazakhstan - Number of Commercial Cards in Circulation (Thousand), 2010-2019
Table 38: Kazakhstan - Commercial Card Transaction Values (KZT Billion), 2010-2019
Table 39: Kazakhstan - Commercial Card Transaction Values (US$ Million), 2010-2019
Table 40: Kazakhstan - Card Fraud (KZT Million), 2010-2014
Table 41: Kazakhstan - Card Fraud (US$ Thousand), 2010-2014
Table 42: Kazakhstan - Number of Prepaid Cards in Circulation (Thousand), 2010-2019
Table 43: Kazakhstan - Prepaid Card Transaction Values (KZT Million), 2010-2019
Table 44: Kazakhstan - Prepaid Card Transaction Values (US$ Million), 2010-2019