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The Cards and Payments Industry in Brazil: Emerging trends and opportunities to 2020

Published: Aug 1, 2017 | Pages: 58 | Publisher: GlobalData | Industry: Financial Services | Report Format: Electronic (PDF)

The Cards and Payments Industry in Brazil: Emerging trends and opportunities to 2020

Summary

GlobalData's "The Cards and Payments Industry in Brazil: Emerging trends and opportunities to 2020", report provides detailed analysis of market trends in the Brazilian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, payment cards, cash, direct debits, and cheques during the review-period (2012-16e).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2016-20f). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

This report provides top-level market analysis, information and insights into the Brazilian cards and payments industry, including - 
- Current and forecast values for each market in the Brazilian cards and payments industry, including debit, credit and charge cards.
- Detailed insights into payment instruments including credit transfers, cash, cheques, direct debit, and payment cards. It also, includes an overview of the country's key alternative payment instruments.
- E-commerce market analysis and payment methods.
- Analysis of various market drivers and regulations governing the Brazilian cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

Scope

- To increase credit card use, the National Monetary Council has implemented a number of measures in the form of reducing fees and interest rates on credit card transactions. Most recently in January 2017, it introduced restrictions to revolving credit lines offered by credit card issuers. Under the new rule, whenever credit card holders enter a revolving credit pattern and are unable to pay off the debt within the first 30 days, the bank has to offer a credit instalment option to pay off the outstanding balance, with lower interest rates. Card issuers were given a deadline of April 3, 2017 to comply with the rule.
- The uptake of alternative payments is gradually increasing in Brazil, with banks and payment solution providers launching products and services in the market. Samsung launched its mobile payment service Samsung Pay in Brazil in July 2016. The service is supported by major banks such as CEF, Banco do Brasil, Brasil Pre-Pagos, Porto Seguro, and Banco Santander Brasil. Visa launched the Visa Checkout service in Brazil in October 2015. Visa Checkout is a payment solution that stores users' payment and shipping details, providing faster checkout on partner merchants' websites or apps. Similarly, Mastercard launched its Masterpass payment solution in Brazil in July 2015.
- The emergence of digital banks is likely to accelerate a shift towards electronic payments in Brazil. Brazil-based fintech company Contro.ly launched its mobile-only bank Neon in July 2016. Customers use facial recognition to access their account, as well as to perform additional transactions such as transfers and payments. When customers sign up, they have to enroll in biometric authentication with their mobile phone by taking a selfie, which will be used for future authentications. Previously Nubank, the country's first mobile-only bank, was launched in September 2014, which also enables consumers to conduct banking transactions through their mobile phones.

Reasons To Buy

- Make strategic business decisions, using top-level historic and forecast market data, related to the Brazilian cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the Brazilian cards and payments industry.
- Assess the competitive dynamics in the Brazilian cards and payments industry.
- Gain insights into marketing strategies used for various card types in Brazil.
- Gain insights into key regulations governing the Brazilian cards and payments industry.
 Table of Contents
1. EXECUTIVE SUMMARY 2 1.1. Market overview 2 1.2. Key facts 3 1.3. Top five industry events 4 2. PAYMENT INSTRUMENTS 10 2.1. Current payment environment 10 3. E-COMMERCE AND ALTERNATIVE PAYMENTS 12 3.1. E-commerce market analysis 12 3.2. Alternative payment solutions 13 3.2.1. PayPal 13 3.2.2. Masterpass 13 3.2.3. Visa Checkout 13 3.2.4. Samsung Pay 14 3.2.5. Boleto Bancario 14 3.2.6. Oi Paggo 14 3.2.7. MercadoPago 14 3.2.8. Stelo 15 4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY 16 4.1. Regulatory framework 16 4.2. Anti-money laundering 17 4.3. Foreign direct investment regulations 17 5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS 18 6. PAYMENT CARDS 21 7. DEBIT CARDS 23 7.1. Debit card market analysis 23 7.2. Competition in the debit card market 25 7.3. Debit card comparison 27 8. PAY-LATER CARDS 28 8.1. Pay-later card market analysis 28 8.2. Competition in the pay-later card market 30 8.3. Pay-later card comparison 32 9. PREPAID CARDS 33 10. MERCHANT ACQUIRING 35 11. APPENDIX 37 11.1. Abbreviations and acronyms 37 11.2. Supplementary data 38 11.3. Definitions 52 11.4. Methodology 54 11.5. Bibliography 56 11.6. Further reading 56
List of Tables
Table 1: Brazil: key facts, 2016 3 Table 2: Brazil: regional benchmarking of payment cards, 2016 3 Table 3: Brazil: mode of entry of foreign banks 17 Table 4: Brazil: debit card comparison and key features, 2017 27 Table 5: Brazil: gold credit cards comparison and key features, 2017 32 Table 6: Brazil: premium credit cards comparison and key features, 2017 32 Table 7: Brazil: charge cards comparison and key features, 2017 32 Table 8: Brazil: payment instrument transaction values (BRLbn), 2012-16e 38 Table 9: Brazil: payment instrument transaction values ($bn), 2012-16e 38 Table 10: Brazil: payment instrument transaction volumes (billions), 2012-16e 38 Table 11: Brazil: payment cards in circulation by type (millions), 2012-20f 38 Table 12: Brazil: volume of payment card transactions (millions), 2012-20f 39 Table 13: Brazil: value of payment card transactions (BRLbn), 2012-20f 39 Table 14: Brazil: value of payment card transactions ($bn), 2012-20f 39 Table 15: Brazil: debit cards in circulation (millions), 2012-20f 39 Table 16: Brazil: debit card transaction volumes, 2012-20f 40 Table 17: Brazil: debit card transaction values (BRL), 2012-20f 40 Table 18: Brazil: debit card transaction values ($), 2012-20f 40 Table 19: Brazil: debit cards in circulation by scheme (millions), 2012-16e 41 Table 20: Brazil: debit card transaction values by scheme (BRLbn), 2012-16e 41 Table 21: Brazil: debit card transaction values by scheme ($bn), 2012-16e 41 Table 22: Brazil: debit card transaction values by issuer (BRLbn), 2012-16e 41 Table 23: Brazil: debit card transaction values by issuer ($bn), 2012-16e 42 Table 24: Brazil: pay-later cards in circulation (millions), 2012-20f 42 Table 25: Brazil: pay-later card transaction volumes, 2012-20f 42 Table 26: Brazil: pay-later card transaction values (BRL), 2012-20f 42 Table 27: Brazil: pay-later card transaction values ($), 2012-20f 43 Table 28: Brazil: pay-later cards in circulation by scheme (millions), 2012-16e 43 Table 29: Brazil: pay-later card transaction values by scheme (BRLbn), 2012-16e 43 Table 30: Brazil: pay-later card transaction values by scheme ($bn), 2012-16e 44 Table 31: Brazil: pay-later card transaction values by issuer (BRLbn), 2012-16e 44 Table 32: Brazil: pay-later card transaction values by issuer ($bn), 2012-16e 44 Table 33: Brazil: credit cards in circulation (millions), 2012-20f 45 Table 34: Brazil: credit card transaction volumes, 2012-20f 45 Table 35: Brazil: credit card transaction values (BRL), 2012-20f 45 Table 36: Brazil: credit card transaction values ($), 2012-20f 45 Table 37: Brazil: credit cards in circulation by scheme (millions), 2012-16e 46 Table 38: Brazil: credit card transaction values by scheme (BRLbn), 2012-16e 46 Table 39: Brazil: credit card transaction values by scheme ($bn), 2012-16e 46 Table 40: Brazil: charge cards in circulation (000s), 2012-20f 46 Table 41: Brazil: charge card transaction volumes, 2012-20f 47 Table 42: Brazil: charge card transaction values (BRL), 2012-20f 47 Table 43: Brazil: charge card transaction values ($), 2012-20f 47 Table 44: Brazil: charge cards in circulation by scheme (000s), 2012-16e 48 Table 45: Brazil: charge card transaction values by scheme (BRLm), 2012-16e 48 Table 46: Brazil: charge card transaction values by scheme ($m), 2012-16e 48 Table 47: Brazil: prepaid cards in circulation (millions), 2012-20f 48 Table 48: Brazil: prepaid card transaction values (BRLbn), 2012-20f 48 Table 49: Brazil: prepaid card transaction values ($m), 2012-20f 48 Table 50: Brazil: merchant acquiring transaction volumes (billions), 2012-20f 49 Table 51: Brazil: merchant acquiring transaction values (BRLbn), 2012-20f 49 Table 52: Brazil: merchant acquiring transaction values ($bn), 2012-20f 49 Table 53: Brazil: acquirers' transaction volumes (millions), 2011-15 49 Table 54: Brazil: acquirers' transaction values (BRLm), 2011-15 50 Table 55: Brazil: acquirers' transaction values ($m), 2011-15 50 Table 56: Brazil: retail outlets and card-accepting merchants (millions), 2012-20f 50 Table 57: Brazil: debit card average interchange fees (%), 2011-15 50 Table 58: Brazil: debit card merchant service charge and interchange fee (%), 2012-20f 50 Table 59: Brazil: pay-later card average interchange fees (%), 2011-15 51 Table 60: Brazil: pay-later card merchant service charge and interchange fee (%), 2012-20f 51 Table 61: Key definitions 52


List of Figures
Figure 1: Brazil: payment instrument shares by transaction value (%), 2012 vs 2016 10 Figure 2: Brazil: payment instrument shares by transaction volume (%), 2012 vs 2016 11 Figure 3: Brazil: e-commerce value, 2016 12 Figure 4: Brazil: population and economic indicators 18 Figure 5: Brazil: ATMs, POS terminals, and household consumption 19 Figure 6: Brazil: payment card transaction value and cards in circulation, 2012-20f 21 Figure 7: Brazil: debit card penetration and turnover per card 23 Figure 8: Brazil: debit card scheme and issuer transaction value shares, 2016 25 Figure 9: Brazil: pay-later card penetration and turnover per card 28 Figure 10: Brazil: pay-later card scheme and issuer transaction value shares, 2016 30 Figure 11: Brazil: prepaid cards in circulation and transaction value, 2012-20f 33 Figure 12: Brazil: merchant acquiring transaction volume and value, 2012-20f 35 Figure 13: Brazil: acquirers' market share in terms of transaction volume and value (%), 2015 36 Figure 14: Brazil: average merchant service charge and interchange fee (%), 2012-20f 36

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