Driven by passion and efforts made by many global companies to use mobile payments, there are an increasing number of Taiwanese companies rushing into the arena and launching corresponding services. This report provides an overview of statistical outcomes of a survey conducted by MIC (Market Intelligence & Consulting Institute) to find out preferences and attitudes of Taiwanese mobile payment users and non-users towards mobile payments; examines the satisfaction levels of mobile payment users in an attempt to provide a demand-side analysis of mobile payments in Taiwan. List of Companies Alipay Tenpay
Table of Contents 1.Development of the Taiwanese Mobile Payment Market 1.1 Research Methods and Participants 1.2 Analysis of Taiwan Consumer Mobile Payment Preferences 1.2.1 Preferred Payment Method by Transaction Type 1.2.2 Mobile Payment Distribution by Age Group 1.2.3 Intention and Preferred Payment Methods 1.2.4 Consumer Preferences by Security Identification Method 1.2.5 Influence Factors of Mobile Payments 2.User Experience Analysis 2.1 Purchase Times and Amounts of Mobile Payments 3.Conclusion Finding #1: Consumers' Perceptions of Mobile Payments Growing Strong Finding #2: Millennial Consumers to Change the World of Mobile Payments in Taiwan Finding #3: Security Remains a Key Concern for Mobile Payment Users and Non-users Finding #4: Core Users Contribute Nearly 50% of Taiwan's Mobile Payment Market Appendix Glossary of Terms List of Companies
List of Tables Table 1: Taiwanese Mobile Payment User Distribution by Age, 2014-2015 Table 2: Taiwanese Mobile Payment User Distribution by Living Area, 2014-2015 Table 3: Taiwanese Mobile Payment Users' and Non-users' Intention to Use Mobile Payments as the Main Form of Payment Table 4: Taiwan Consumer Intention to Use Mobile Payments Instead of Cash or Credit/Debit Cards Table 5: Taiwan Consumer Preferred Mobile Payment Method by Transaction Type Table 6: Taiwan Consumer Preferred Mobile Payment Method by Security Identification Type Table 7: Taiwan Consumer Willingness to Start or Continue Using Mobile Payments in the Future Table 8: Possible Influence Factors of Consumers' Mobile Payment Adoption Table 9: Consumer Preference of In-Store Mobile Payments List of Figures Figure 1: Purchase Times and Amounts of Taiwanese Mobile Payment Users Figure 2: Maximum Single Mobile Payment Amounts, 2014 vs. 2015 Figure 3: Most Recent Mobile Payment Time Periods
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