Worldwide markets are poised to achieve significant growth as the artificial intelligence software, IOT Internet of things, drones, self-driving cars, and all manner of automated process increases use of the digital economy. Scalable Data Centers depend on infrastructure scalability excellence, which is achieved with a two-layer architecture utilizing adapters and processors described in this study. Data center solutions are moving in the direction of being open standards-based, software-driven, and able to work seamlessly with DevOps to achieve cross-domain automation. The aim of IT is to meet agility and efficiency goals. Scalable data center wired switch represent one component of the move to a digital economy. Speed is the new currency of business. Digital disruption is illustrated by Google, Facebook, and Amazon. Among many other well-known digital disruptors Salesforce stands out. These companies have IT that is characterized by the ability to respond to opportunities quickly. It is no longer possible to beat the competition by having a better product, lower prices, and the best people. That still matters, but is not enough. To win, companies need an agile IT architecture, less expensive by a factor of 50 than existing IT, and that helps companies respond to the next big wave of opportunity and ride it faster than the competition. While corporate management is consumed in managing people by setting rules and creating workgroups that are effective, and things that are put in place to let people do their work, IT is consumed with increasing the levels of automation, making more parts of the organization automated. It is significant that no IT manager has ever become CEO or CFO of a major corporation, illustrating that the corporate management and IT functions are different. IT organizations have become more complex, managing more endpoints that bring more data into the same IT center. The IT departments work to achieve end-to-end connectivity and services with a mandate to move to cloud computing. In this context, servers, storage, cannot always be moved into a hyper-converged cloud infrastructure. Broadcom intelligent interconnect solutions are a key part of supporting Scalable Infrastructure inside any IT organization, supporting both cloud and existing infrastructure that is in place and functioning. Broadcom is a leading vendor of switch semiconductor solutions focused on high-performance interconnect. It has successfully launched several generations of InfiniBand and Ethernet data center products. Strong competencies are provided for integrating mixed-signal processing and integrating complex ICs. Software development capability is a key strength because all complex integration is managed with software. Software allows offering more complete solutions. A significant portfolio of intellectual property, IP, permits Mellanox to offer industry leading integration of signals at the chip level. This is a major shift in the way IT is conducted with integration of systems previously happening at the API level. Broadcom has significant IP and a large number of patents. According to Susan Eustis, lead author of the team that wrote the study, “Market growth is a result of the ability of the switches to work inside a fiber infrastructure data center. Broadcom dominates its market segment. Switches are used to manage data transport inside the data center to move data much faster in the network inside the data center, to create any node to any node data transmission within the data center, and to process the mountains of data being generated by digital economy up to 1,000 times more efficiently than is now the case with traditional systems.” Scalable Data Center Market Forecasts Scalable wired infrastructure switch market forecast indicates that markets at $5 billion in 2017 are expected to reach $26.3 billion dollars worldwide by 2023. These represent a very specialized type of analytics systems able to address a wide range of issues that can be newly managed with digitization. Steady growth is anticipated because the adapter units are offering breakthrough node to node integration capabilities that further automates a data center. Steady growth is anticipated because the adapter units are the best device for implementing efficient operations at low cost. Companies Profiled Market Leaders • Broadcom • Quantum Market Participants • Alphabet / Google • Arris / Broadcom • Brocade • Cisco • Facebook • Mellanox • Intel • IBM • Cavium Key Topics • Switch Wired Infrastructure • Scalable Infrastructure • Scalable Data Center • Replacing All Existing Enterprise Data Centers • Scalable Data Center Wired Switches • Hyperscale Data Center • Scale • Automation • Cloud Computing • Cloud 2.0 • Automatic Rules • Push-Button Actions • Cloud Application Integration • Container Control System • Open Source Container
Table of Contents Abstract: High-Performance Switches Implement Software Defined Data Center 1 Scalable Data Center Wired Switches: Market Shares, Market Strategies, and Market Forecasts, 2017 to 2023 1 Scalable Data Center Wired Switch: Executive Summary 17 Scalable Data Center Wired Switch Market Driving Forces 17 Scalable IT Infrastructure Data Center Switch Market Driving Forces 20 Suppliers of Intelligent, Highly Scalable Interconnect Solutions 21 Data Growth Continues to Drive Infrastructure Scalability 22 Scalable Infrastructure Data Center Switch Shares: 25 Scalable Wired Infrastructure Switch Market Forecasts: 26 1. Scalable Data Center Wired Switches: Market Description and Market Dynamics: 28 1.1 Critical Challenge of Handling Exponentially Expanding Volumes of Transactions And Data 28 1.1.1 IT is Everything for the Business 29 1.2 End-To-End High-Performance Interconnect Products and Solutions for Artificial Intelligence 33 1.2.1 Scalable Infrastructure Data Center Components 33 1.2.2 Server Computing and Traditional Storage Systems Being Replaced 34 1.2.3 High-Performance Interconnect Solutions Value 35 1.2.4 High-Performance Interconnect Solutions Replace Existing Server Architectures 36 1.3 Challenges Addressed by High-Performance Interconnect Switch 40 1.3.1 High-Performance Interconnect Switch Manage Increasing Complexity 41 1.3.2 Advantages of InfiniBand 41 1.3.3 Scalable Computing Uses a Network to Enhance Processing Performance 45 1.4 Superstar Companies That Are Able to Leverage IT to Achieve Growth 45 1.4.1 Using Digital Technology To Create Market Disruption 46 2 Scalable Data Center Wired Switch: Market Shares and Market Forecasts 48 2.1 Scalable Data Center Wired Switch Market Driving Forces 48 2.1.1 Scalable IT Infrastructure Data Center Switch Market Driving Forces 51 2.1.2 Suppliers of Intelligent, Highly Scalable Interconnect Solutions 52 2.1.3 Data Growth Continues to Drive Infrastructure Scalability 53 2.2 Scalable Infrastructure Data Center Switch Shares: 55 2.2.1 Broadcom 61 2.2.2 IBM's OpenPOWER Initiative 62 2.3 Scalable Wired Infrastructure Switch Market Forecasts: 63 2.3.1 Facebook Fabric Next-Generation Data Center Network Design: Pod Unit of Network 70 2.3.2 Mega Data Center Server Pods 72 2.3.3 Exchange Of Data Between Servers Represents A Complex Automation Of Process 73 2.3.4 Network Disaggregation 74 2.3.5 Scalable Infrastructure Data Management Component Application Segments 77 2.3.6 Super Computing 81 2.4 Scalable Infrastructure Data Center Data Growth 84 2.5 Scalable Infrastructure Data Center Components Challenges 85 2.6 Scalable Infrastructure Data Center Component Prices: 88 2.7 Scalable Infrastructure Data Center Components Regional Segments: 92 3. Scalable Data Center Infrastructure Switch Products: 94 3.1 Broadcom 94 3.2 Quanta 95 3.3 Mellanox Delivers ConnectX-4 LX for the IBM z14 97 3.3.1 Mellanox IBM z14 Supporting Resources: 99 3.3.2 Mellanox Leading Supplier of InfiniBand ICs 100 3.3.3 Mellanox Leading Supplier of Scalable Infrastructure Ethernet Adapters 100 3.3.4 Mellanox Strategy 101 3.3.5 Mellanox NPS Next Generation Network Switch Unit (NPU) 103 3.4 Intel Omni-Path Architecture (Intel® OPA) 104 3.4.1 Intel / Mobileye 106 3.5 IBM 107 3.6 Facebook Aggregation Switches Are Lashed Together Through a Set Of Non-Blocking Spine Switches 108 3.6.1 Google Network Called Jupiter 109 3.7 Microsoft Cloud Data Center Multi-Tenant Containers 110 3.7.1 Microsoft Azure Running Docker Containers 112 4. Scalable Data Center Infrastructure Switch Research and Technology: 114 4.1 InfiniBand 114 4.2 High-Performance Mixed-Signal IC Design 115 4.2.1 PCI Advanced Interfaces 117 4.2.2 System Hardware Technology 117 4.2.3 System Software Technology 118 4.3 OpenCAPI Standard 118 4.4 Open Compute Project 118 4.4.1 Top-of-the-Rack (ToR) Switches 119 4.4.2 Programmable Networks 120 4.4.3 SDN Ecosystem 121 4.4.3 Facebook Mega Datacenter Physical Infrastructure 123 4.4.4 Facebook Automation of Mega Data Center Process 124 4.4.5 Fabric Depends on Scale 125 4.4.6 Facebook Fabric Operates Inside the Data Center 126 4.4.7 AWS Datacenter Bandwidth 126 4.4.8 Amazon (AWS) Regional Data Center 128 4.4.9 Map of Amazon Web Service Global Infrastructure 129 4.4.10 Rows of Servers Inside an Amazon (AWS) Data Center 130 5. Scalable Data Center Infrastructure Switch Companies 131 5.1 Alphabet / Google 131 5.1.1 Google Switches Provide Scale-Out: Server And Storage Expansion 131 5.1.2 Google Uses Switches and Routers Deployed in Fabrics 132 5.1.3 Google Mega Data Center Multipathing 133 5.1.4 Google Mega Data Center Multipathing: Routing Destinations 135 5.1.5 Google Clos Topology Network Capacity Scalability 136 5.2 Arris / Broadcom 137 5.3 Broadcom 137 5.3.1 Broadcom Mega Data Center Server Pods 138 5.3.2 Broadcom Non-Blocking Network Architecture 139 5.3.4 Broadcom Revenue 142 5.3.5 Broadcom / Emulex 151 5.3.6 Broadcom Emulex Corporation 152 5.4 Brocade 152 5.4.1 Brocade Orchestration Software 157 5.5 Cavium Networks 159 5.4.1 Cavium Acquisition of QLogic 159 5.4.2 Cavium Revenue by Segment 162 5.4.3 Cavium Regional Revenue 162 5.5 Cisco 163 5.6 Facebook Pods 165 5.6.1 Facebook Sample Pod: Unit of Network 165 5.7 IBM 167 5.8 Intel 168 5.8.1 Intel Premier Computer Chip Maker 169 5.8.2 Intel Buys Mobileye 170 Intel Acquires Mobileye 174 5.8.3 Intel / Mobileye 174 5.8.4 Intel Company Strategy 176 5.8.5 Intel In The Internet Of Things Market Segment 178 5.8.6 Intel Competitive Advantages 179 5.9 Mellanox Technologies 180 5.9.1 Mellanox Interconnect Solutions Increase Data Center Efficiency 185 5.9.2 Mellanox High Performance Solutions 186 5.9.3 HPE Chooses Mellanox Spectrum™ To Power StoreFabric M-series Switches 186 5.9.4 Mellanox Converged Ethernet Storage Fabric 188 5.9.5 Mellanox Technologies Revenue 189 5.9.6 Mellanox Acquisition of EZchip 197 5.9.7 Mellanox Spectrum Ethernet Switch 198 5.9.8 Spectrum, the Eighth Generation Of Switching IC Family from Mellanox 198 5.10 Nvidia 200 5.10.1 NVIDIA 201 5.10.2 Nvidia Revenue 202 5.11 Walmart 202 5.12 ZT Systems 203 WinterGreen Research, 207 WinterGreen Research Methodology 208 WinterGreen Research Process 210 Market Research Study 210 WinterGreen Research Global Market Intelligence Company 211 Report Description: Scalable Infrastructure Revenue Models Matter 212
List of Tables and Figures Abstract: High-Performance Switches Implement Software Defined Data Center1 Figure 1. Scalable IT Infrastructure Data Center Switch Market Driving Forces 20 Figure 2. Data Growth Continues to Drive Infrastructure Scalability 22 Figure 3. Scalable Data Center Wired Switch Market Shares, Dollars, 2016 25 Figure 4. Scalable Wired Infrastructure Switch Market Forecast, Dollars, Worldwide, 2017-2023 27 Figure 5. Real Time Data Center Functions 29 Figure 6. IT Interconnect Solutions Trends 30 Figure 7. Scalable Infrastructure Fabric Based On Network Adapters And Switch Replacing Category 5 Ethernet 31 Figure 8. Big Data IT Analytics Requirements 32 Figure 9. Wired Scalable Infrastructure Datacenter Cap Ex Spending Market Shares Dollars, Worldwide, 2016 34 Figure 10. High-Performance Interconnect Solutions Functions 35 Figure 11. Scalable Data Switch Architecture Functions 36 Figure 12. Interconnect Solutions Processing Transition Trends 37 Figure 13. Interconnect Solutions Deployment Trends 38 Figure 14. Interconnect Solutions Support Requirements 38 Figure 15. Interconnect Solutions Requirements By Data Centers 39 Figure 16. Interconnect Solutions Artificial Intelligence Support Functions 39 Figure 17. Scalable Computing Uses a Network to Enhance Processing Performance 45 Figure 18. Scalable IT Infrastructure Data Center Switch Market Driving Forces 51 Figure 19. Data Growth Continues to Drive Infrastructure Scalability 53 Figure 20. Scalable Data Center Wired Switch Market Shares, Dollars, 2016 56 Figure 21. Scalable Infrastructure Datacenter Switch Revenue Market Shares Dollars, Worldwide, 2016 57 Figure 22. Mega Data Center Pods with Server Cabinets Top Of Rack (TOR) Switches Aggregated in CLOS Architecture 58 Figure 23. Inside Google’s Data Center 60 Figure 24. Google Data Center Networking 61 Figure 25. Scalable Wired Infrastructure Switch Market Forecast, Dollars, Worldwide, 2017-2023 64 Figure 26. Scalable Datacenter Networking Switch Solution Infrastructure Markets, Dollars, Forecast, Worldwide, 2017-2023 65 Figure 27. Scalable Datacenter Networking Switch Solution Infrastructure Market Segments, High Performance Computing HPC, Global Banks, Automotive Manufacturers, Pharmaceutical Companies, Oil and Gas Companies, Dollars, Forecast, Worldwide, 2017-2023 66 Figure 28. Scalable Datacenter Networking Switch Solution Infrastructure Market Segments, High Performance Computing HPC, Global Banks, Automotive Manufacturers, Pharmaceutical Companies, Oil and Gas Companies, Percent, Forecast, Worldwide, 2017-2023 67 Figure 29. Fabric Switches and Top of Rack Switches, Facebook Took a Disaggregated Approach 68 Figure 30. Using Fabric to Scale Capacity 69 Figure 31. Facebook Fabric: Pod Unit of Network 71 Figure 32. Server Pods Permit An Architecture Able To Implement Uniform High-Performance Connectivity 72 Figure 33. Exchange Of Data Between Servers Represents A Complex Automation Of Process 74 Figure 34. Questions Relevant to Disaggregated Network Solution, Looking Inside The Underlying Switch Silicon 76 Figure 35. HPC and Machine Learning Share Same Interconnect Needs Mellanox Positioned to Capture Significant Share 77 Figure 36. Mellanox End Markets 78 Figure 37. Switch Wired Scalable Infrastructure Market Trends 79 Figure 38. Scalable Infrastructure 80 Figure 39. Cloud Converged Infrastructure 81 Figure 40. Mellanox to Connect HPC Systems (Coral) 82 Figure 41. Mellanox Supercomputer Acceleration Market Share 83 Figure 42. Broadcom's BCM53282 RoboSwitch™ Managed 8-Port Fast Ethernet Switch 88Figure 43. Broadcom's BCM53125 7-Port Integrated GbE Energy-Efficient Ethernet™ Switch 90 Figure 44. Ethernet Switch Prices 91 Figure 45. Scalable Data Center Wired Switch Market Shares, Dollars, 2016 92 Figure 46. Scalable Data Center Wired Switch Market Shares, Dollars, 2016 93 Figure 47. Broadcom High Performance Switches 95 Figure 48. Quanta Next Generation Ethernet Switch 95 Figure 49. IBM z14 Data Center with Mellanox Switch 97 Figure 50. Mellanox Machine Learning Positioning 104 Figure 51. Intel Compute 105 Figure 52. Schematic fabric-optimized Facebook datacenter physical topology108 Figure 53. Google Jupiter Network Delivers 1.3 Pb/Sec Of Aggregate Bisection Bandwidth Across A Datacenter 110 Figure 54. Microsoft Azure Cloud Software Stack Hyper-V hypervisor 111 Figure 55. Microsoft Azure Running Docker Containers 112 4.1 InfiniBand 114 Figure 56. InfiniBand Performance Improvement over Ethernet and Fibre Channel Networking Standards 114 Figure 57. SDN Ecosystem Functions 122 Figure 58. Facebook Schematic Fabric-Optimized Datacenter Physical Topology 123 Figure 59. Facebook Automation of Mega Data Center Process 124 Figure 60. FaceBook Data Center Fabric Depends on Scale 125 Figure 61. AWS Network Latency and Variability 127 Figure 62. Amazon (AWS) Regional Data Center 128 Figure 63. A Map of Amazon Web Service Global Infrastructure 129 Figure 64. Rows of Servers Inside an Amazon (AWS) Data Center 130 Figure 65. Google Traffic Generated by Data Center Servers 131 Figure 66. Google Mega Data Center Multipathing: Implementing Lots And Lots Of Paths Between Each Source And Destination 134 Figure 67. Google Mega Data Center Multipathing: Routing Destinations 135 Figure 68. Google Builds Own Network Switches And Software 135 Figure 69. Google Clos Topology Network Capacity Scalability 136 Figure 70. Broadcom Server Pods Permit An Architecture Able To Implement Uniform High-Performance Connectivity 138 Figure 71. Broadcom Non-Blocking Network Architecture 139 Figure 72. Broadcom Facebook Creating a Modular Cloud 2.0 Mega Data Center Solution 140 Figure 73. Broadcom Scalable Infrastructure Switch Applications 145 Figure 74. Broadcom Key Partners 146 Figure 75. Broadcom Technology Base 147 Figure 76. Broadcom Global Presence 148 Figure 77. Broadcom Core Technologies 149 Figure 78. Broadcom End Markets 150 Figure 79. Broadcom End Markets and Market Trends 151 Figure 80. Brocade Intelligent Automation Leverages the IT Stack 154 Figure 81. Brocade Switches 156 Figure 82. Cavium High-Performance Interconnect Solutions Customers 160 Figure 83. Cisco HyperFlex™ Systems Features 164 Figure 84. Facebook Automation of Cloud 2.0 Mega Data Center Process 166 Figure 85. Chinese Tech Giant Tencent Teams with Mellanox and IBM to Smash Big Data Analytics Record 167 Figure 86. Mobileye Provides Intel Access to the Automotive Market 172 Figure 87. Mobileye Intel Automotive Market Access Features 172 Figure 88. Mellanox Product Scalability Real Time Improvements 180 Figure 89. Mellanox Go To Market Strategy 181 Figure 90. Mellanox Product Scalability Modeling Processing Improvements 182 Figure 91. Mellanox Application Performance Improvements vs. Competition 183 Figure 92. Mellanox Image Recognition Benefits 183 Figure 93. Mellanox Supports Nvidia Deep Learning Supercomputer 184 Figure 94. Scalable Infrastructure Mellanox View of Switchand Switch Market Opportunity 184 Figure 95. Mellanox Interconnect Solutions Industry Market Penetration 195 Figure 96. Mellanox Cloud Applications 195 Figure 97. Mellanox Technologies Customer Base 196 Figure 98. Mellanox Spectrum™ Switch Silicon Functions 199 Figure 99. Nvidia Interconnect and Memory Parameters 201 Figure 100. ZT Systems Partners 203 Figure 101. ZT Systems Computing Evolves Away From The Enterprise Model Toward Cloud Architecture Priorities 205
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