Toll Free: 1-888-928-9744

Success Case Study: Urban Fresh Cosmetics; Adapting urban farming to expand into a cosmetics business

Published: Jun 30, 2016 | Pages: 17 | Publisher: Canadean | Industry: Personal Care | Report Format: Electronic (PDF)

Summary

This case study is about the success of a personal care business called Urban Fresh Cosmetics, headquartered in Albuquerque in New Mexico. Specialized in producing ""natural"" skincare products, the business has become successful thanks to its use of ""urban farming,"" through which it grows raw plants and transforms them into beauty product ingredients.

Key Findings

- The success of Urban Fresh Cosmetics highlights the story of a cosmetics business created by a couple who were running a spa business. Leveraging their experience in esthetics, they came up with the idea of creating a line of handmade, eco-friendly bath products.

- They adopted a new approach in the production of skincare products of growing raw plants and transforming them into beauty product ingredients.

- The pair used a creative marketing to develop communication of their sustainable and ethical image and target the right consumer segments.

Synopsis

Success Case Study: Urban Fresh Cosmetics is part of Canadean's Successes and Failures research and explores a success of a cosmetics business with a strong focus on ""natural"" products based on in-house, urban-farmed ingredients. 

It delivers the critical:

- ""What?"" - Urban Fresh Cosmetics is a personal care business offering handmade, artisanal products.

- ""Why?"" - Utilizing a more holistic approach to innovation and including sustainability values in the overall brand story.

- ""So what?"" - Scalability helps capitalize on relevant and potential trends.

Reasons To Buy

- Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
 Table of Contents

About this research
Summary: Urban Fresh Cosmetics
Urban Fresh sells ""natural,"" locally sourced cosmetics
Ethical sustainability is at the root of the business
A personalized shopping experience
Urban Fresh's key products
The brand story is built on a credible, holistic position
Urban farming provides control and credibility
""Natural"" beauty products are in the spotlight
Credentials help ensure a brand's success
Take-outs: transparency reinforces consumers' trust
Take-outs: creativity increases engagement
Canadean's Trend Sights
Appendix
About Canadean

To request a free sample copy of this report, please complete the form below.

This website is secure and your personal details are safe. Privacy policy

Global Biocides market size is likely to be valued at USD 11.9 billion by 2022; as per a new research report by Radiant Insights, Inc. Growth in water treatment process units particularly in China, Japan and India is likely to drive demand. Increasin

Read More...

North America air conditioner market size is expected to be valued at USD 52,560.7 million by 2020, as per a new research report by Radiant Insights, Inc. Increasing usage of energy efficient air conditioners owing to declining energy consumption rat

Read More...

Global fingerprint access control systems market size is estimated to reach USD 4.4 billion by 2022, as per a new research report by Radiant Insights, Inc. Growing safety and security concerns of individual as well as organization is projected to dri

Read More...

Global alpha olefins market size is likely to be valued at USD 10.7 billion by 2020; as per a new research report by Radiant Insights, Inc. Increasing polyethylene demand for use in plastic production is anticipated to drive market growth. Growing ap

Read More...

Global activated carbon market size is likely to be valued at USD 5.3 billion by 2020; as per a new research report by Radiant Insights, Inc. Increase in commercial & residential waste water treatment demand owing to escalation in water prices is ant

Read More...
Choose License Type
Single User - US $995
Multi User - US $1990
Why Choose Us

24/5 Research support

Get your queries resolved from an industry expert. Request for a free product review before report purchase.

Phone: 1-415-349-0054

Toll Free: 1-888-928-9744

Email: [email protected]

Custom research service

Speak to the report author to design an exclusive study to serve your research needs.

Quality assurance

A testimonial for service excellence represented in the form of BBB "A" Accreditation.

Information security

Your personal and confidential information is safe and secure.

verify