Netscribes' latest market research report titled Smartphone Market in India 2015 illuminates the dynamics in the smartphone device market in India. A Smartphone is a cellular phone with better, faster and enhanced operating abilities and performance which was earlier restricted to Personal Digital Assistant (PDA) and portable computers. Smartphones are rapidly replacing feature phones in India. Smartphone adoption in India is the fastest in Asia-Pacific region. With the number of vendors offering wide variety of smartphone devices, consumers are spoilt for choices with diverse features at different price. Consumers in India backed by comfortable disposable income at hand are quickly swapping their feature phones with the latest smartphones. The falling prices of smartphones are further accelerating the adoption trend. While foreign companies have realized the opportunity in India for Smartphone devices and have brought it a number of India specific devices, domestic handset companies are targeting to capture larger market in the country with budget smartphones. New age consumers with improved disposable income and varied needs are quick to adopt smartphone, creating substantial opportunities for smartphone manufacturers.
Table of Contents
Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul 2013 - Dec 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014) Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13) Introduction Slide 5-7: Smartphone - Overview, Major Smartphone Platforms Market Overview Slide 8-10: Market Overview - Global, Market Overview - India Drivers & Challenges Slide 11: Drivers and Challenges - Summary Slide 12-18: Drivers Slide 19: Challenges Trends Slide 20-21: Key Trends - Smartphones Competitive Landscape Slide 22: Porter's Five Forces Analysis Slide 23-24: Competitive Benchmarking Slide 25-64: Major Private Players Market Opportunities Slide 65-67: Market Opportunity - Specific Areas Strategic Recommendations Slide 68-69: Recommendations Appendix Slide 70: Key Ratios Description Slide 71: Sources of Information
List of Tables
Competitive Landscape 1. Public Trading Comparables 2. Company Profiles a. Company Information b. Products and Services c. Key People d. Shareholders of the Company e. Key Ratios f. Business Highlights Appendix 1. Key Ratios Description 2. Sources of Information
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