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Published: Oct, 2017 | Pages:
137 | Publisher: Grand View Research
Industry: Technology & Media | Report Format: Electronic (PDF)
The global smart TV market is expected to reach USD 292.55 billion by 2025, according to a new report by Grand View Research, Inc. The introduction of 4K resolution-equipped televisions, coupled with the shifting preference toward OLED and QLED displays, is expected to emerge as a major trend in the smart TV industry. Streaming devices such as Apple TV, Amazon Fire TV, and Google Chromecast are changing the consumers' viewing experience. Several manufacturers are teaming up with OTT content and device providers to provide built-in features with no further requirement of a set-top box. For instance, TCL Corporation has teamed up with Roku, Inc. and introduced a 4K HDR Roku TV. The China-based vendor is using the Roku platform for its television product line. Additionally, Hitachi, Ltd., Hisense Co. Ltd, and Sharp Corporation have also teamed up with Roku, Inc. to provide such features. Key players have developed their proprietary operating systems or have partnered with open source providers in order to offer a plethora of apps to their customers. For instance, Google Inc.'s Android OS is widely used in televisions manufactured by Sony Corporation, LG Electronics, Inc., TCL Corporation, and Koninklijke Philips N.V. Several regional players are focusing on expanding their presence globally to gain market share. The industry is witnessing intense rivalry among premium segment as players have exhibited keenness towards introducing and promoting Ultra High Definition (UHD) screens. The growing popularity of smart homes has supplemented market growth as smart TVs help in enhancing the content viewing experience. As the home entertainment sector is paving its way in smart homes, the market is expected to witness increased demand over the next nine years. Large screen televisions are expected to capture substantial share fueled by rising consumer aspirations and affordable price points. Moreover, people are replacing their existing traditional televisions in the wake of availability of new high-tech and affordable solutions. Further Key Findings From the Report Suggest: • The 4K UHD segment is expected to witness significant growth over the forecast period. The plummeting prices of these TVs are attracting customers and triggering the demand. • The 46- to 55-inch segment is expected to dominate the market over the forecast period. The growth can be attributed to features such as high resolution and high picture quality with Dolby Digital sound, which can be better experienced on larger screen sizes. • Flat-screen TVs dominated the market in 2016 and are expected to continue doing so due to their relatively lower prices as compared to their curved-screen counterparts. • The Asia Pacific region is expected to dominate the overall smart TV market with an expected CAGR of over 10% throughout the forecast period. The emergence of new players in China is expected to contribute to the regional growth. • The key players in the industry include Samsung Electronics Co. Ltd., LG Electronics, Inc., Sony Corporation, Panasonic Corporation, and Videocon Industries Limited.
Table of Contents
Chapter 1 Methodology and Scope
1.1 Research Methodology
1.2 Research Scope and Assumptions
1.3 List of Data Sources
Chapter 2 Executive Summary
2.1 Smart TV - Industry Snapshot & Key Buying Criteria, 2015 - 2025
Chapter 3 Smart TV Industry Outlook
3.1 Market Segmentation & Scope
3.2 Smart TV Market Size and Growth Prospects
3.3 Smart TV - Value Chain Analysis
3.4 Smart TV - Market Dynamics
3.4.1 Driver analysis
3.4.1.1 Increase in the usage of streaming devices and internet
3.4.1.2 Introduction of TV resolutions in 4K, UHD, and 8K
3.4.2 Market restraint analysis
3.4.2.1 Rise in Over the Top(OTT) services
3.5 Key Opportunities- Prioritized
3.6 Smart TV - Key Company Analysis, 2016
3.7 Smart TV - Porter's Five Forces Analysis
3.8 Smart TV - PEST Analysis
Chapter 4 Resolution Estimates & Trend Analysis
4.1 Market Size Estimates & Forecasts and Trend Analysis, 2014 - 2025 (Revenue and Volume)
4.2 Smart TV Market: Resolution Movement Analysis
4.2.1 4K UHD TV
4.2.1.1 Market estimates & forecasts by region, 2014 - 2025 (USD Billion)
4.2.2 HDTV
4.2.2.1 Market estimates & forecasts by region, 2014 - 2025 (USD Billion)
4.2.3 Full HD TV
4.2.3.1 Market estimates & forecasts by region, 2014 - 2025 (USD Billion)
4.2.4 8K TV
4.2.4.1 Market estimates & forecasts by region, 2014 - 2025 (USD Billion)
Chapter 5 Screen Size Estimates & Trend Analysis
5.1 Market Size Estimates & Forecasts and Trend Analysis, 2014 - 2025 (Revenue and Volume)
5.2 Smart TV Market: Screen Size Movement Analysis
5.2.1 Below 32 inches
5.2.1.1 Market estimates & forecasts by region, 2014 - 2025 (USD Billion)
5.2.2 32 to 45 inches
5.2.2.1 Market estimates & forecasts by region, 2014 - 2025 (USD Billion)
5.2.3 46 to 55 inches
5.2.3.1 Market estimates & forecasts by region, 2014 - 2025 (USD Billion)
5.2.4 56 to 65 inches
5.2.4.1 Market estimates & forecasts by region, 2014 - 2025 (USD Billion)
5.2.5 Above 65 inches
5.2.2.1 Market estimates & forecasts by region, 2014 - 2025 (USD Billion)
Chapter 6 Screen Type Estimates & Trend Analysis
6.1 Market Size Estimates & Forecasts and Trend Analysis, 2014 - 2025 (Revenue and Volume)
6.2 Smart TV Market: Screen Size Movement Analysis
6.2.1 Flat
6.2.1.1 Market estimates & forecasts by region, 2014 - 2025 (USD Billion)
6.2.2 Curved TV
6.2.2.1 Market estimates & forecasts by region, 2014 - 2025 (USD Billion)
Chapter 7 Regional Estimates & Trend Analysis
7.1 Market Size Estimates & Forecasts and Trend Analysis, 2014 - 2025 (Revenue, USD Billion)
7.2 Smart TV Market Share by Region, 2015 & 2025
7.3 North America
7.3.1 Market estimates & forecasts by resolution, 2014 - 2025 (USD Billion)
7.3.2 Market estimates & forecasts by screen size, 2014 - 2025 (USD Billion)
7.3.3 Market estimates & forecasts by screen type, 2014 - 2025 (USD Billion)
7.3.4 U.S.
7.3.4.1 Market estimates & forecasts by resolution, 2014 - 2025 (USD Billion)
7.3.4.2 Market estimates & forecasts by screen size, 2014 - 2025 (USD Billion)
7.3.4.3 Market estimates & forecasts by screen type, 2014 - 2025 (USD Billion)
7.3.5 Canada
7.3.5.1 Market estimates & forecasts by resolution, 2014 - 2025 (USD Billion)
7.3.5.2 Market estimates & forecasts by screen size, 2014 - 2025 (USD Billion)
7.3.5.3 Market estimates & forecasts by screen type, 2014 - 2025 (USD Billion)
7.4 Europe
7.4.1 Market estimates & forecasts by resolution, 2014 - 2025 (USD Billion)
7.4.2 Market estimates & forecasts by screen size, 2014 - 2025 (USD Billion)
7.4.3 Market estimates & forecasts by screen type, 2014 - 2025 (USD Billion)
7.4.4 Germany
7.4.4.1 Market estimates & forecasts by resolution, 2014 - 2025 (USD Billion)
7.4.4.2 Market estimates & forecasts by screen size, 2014 - 2025 (USD Billion)
7.4.4.3 Market estimates & forecasts by screen type, 2014 - 2025 (USD Billion)
7.4.5 UK
7.4.5.1 Market estimates & forecasts by resolution, 2014 - 2025 (USD Billion)
7.4.5.2 Market estimates & forecasts by screen size, 2014 - 2025 (USD Billion)
7.4.5.3 Market estimates & forecasts by screen type, 2014 - 2025 (USD Billion)
7.5 Asia Pacific
7.5.1 Market estimates & forecasts by resolution, 2014 - 2025 (USD Billion)
7.5.2 Market estimates & forecasts by screen size, 2014 - 2025 (USD Billion)
7.5.3 Market estimates & forecasts by screen type, 2014 - 2025 (USD Billion)
7.5.4 China
7.5.4.1 Market estimates & forecasts by resolution, 2014 - 2025 (USD Billion)
7.5.4.2 Market estimates & forecasts by screen size, 2014 - 2025 (USD Billion)
7.5.4.3 Market estimates & forecasts by screen type, 2014 - 2025 (USD Billion)
7.5.5 India
7.5.5.1 Market estimates & forecasts by resolution, 2014 - 2025 (USD Billion)
7.5.5.2 Market estimates & forecasts by screen size, 2014 - 2025 (USD Billion)
7.5.5.3 Market estimates & forecasts by screen type, 2014 - 2025 (USD Billion)
7.5.6 Japan
7.5.6.1 Market estimates & forecasts by resolution, 2014 - 2025 (USD Billion)
7.5.6.2 Market estimates & forecasts by screen size, 2014 - 2025 (USD Billion)
7.5.6.3 Market estimates & forecasts by screen type, 2014 - 2025 (USD Billion)
7.6 Latin America
7.6.1 Market estimates & forecasts by resolution, 2014 - 2025 (USD Billion)
7.6.2 Market estimates & forecasts by screen size, 2014 - 2025 (USD Billion)
7.6.3 Market estimates & forecasts by screen type, 2014 - 2025 (USD Billion)
7.6.4 Brazil
7.6.4.1 Market estimates & forecasts by resolution, 2014 - 2025 (USD Billion)
7.6.4.2 Market estimates & forecasts by screen size, 2014 - 2025 (USD Billion)
7.6.4.3 Market estimates & forecasts by screen type, 2014 - 2025 (USD Billion)
7.6.5 Mexico
7.6.5.1 Market estimates & forecasts by resolution, 2014 - 2025 (USD Billion)
7.6.5.2 Market estimates & forecasts by screen size, 2014 - 2025 (USD Billion)
7.6.5.3 Market estimates & forecasts by screen type, 2014 - 2025 (USD Billion)
7.7 MEA
7.7.1 Market estimates & forecasts by resolution, 2014 - 2025 (USD Billion)
7.7.2 Market estimates & forecasts by screen size, 2014 - 2025 (USD Billion)
7.7.3 Market estimates & forecasts by screen type, 2014 - 2025 (USD Billion)
Chapter 8 Competitive Landscape
8.1 List of Market Participants
8.2 Haier Electronics Group Co., Ltd.
8.2.1 Company overview
8.2.2 Financial performance
8.2.3 Product benchmarking
8.2.4 Recent developments
8.3 Intex Technologies
8.3.1 Company overview
8.3.2 Financial performance
8.3.3 Product benchmarking
8.3.4 Recent developments
8.4 LeEco
8.4.1 Company overview
8.4.2 Product benchmarking
8.4.3 Recent developments
8.5 LG Electronics, Inc.
8.5.1 Company overview
8.5.2 Financial performance
8.5.3 Product benchmarking
8.5.4 Recent developments
8.6 Panasonic Corporation
8.6.1 Company overview
8.6.2 Financial performance
8.6.3 Product benchmarking
8.6.4 Recent developments
8.7 Koninklijke Philips N.V.
8.7.1 Company overview
8.7.2 Financial performance
8.7.3 Product benchmarking
8.7.4 Recent developments
8.8 Samsung Electronics Co. Ltd.
8.8.1 Company overview
8.8.2 Financial performance
8.8.3 Product benchmarking
8.8.4 Recent developments
8.9 Sansui Electric Co. Ltd.
8.9.1 Company overview
8.9.2 Product benchmarking
8.9.3 Recent developments
8.10 Sony Corporation
8.10.1 Company overview
8.10.2 Financial performance
8.10.3 Product benchmarking
8.10.4 Recent developments
8.11 Toshiba Corporation
8.11.1 Company overview
8.11.2 Financial performance
8.11.3 Product benchmarking
8.11.4 Recent developments
8.12 Videocon Industries Limited
8.12.1 Company overview
8.12.2 Financial performance
8.12.3 Product benchmarking
8.12.4 Recent developments
List of Tables TABLE 1 Smart TV - Industry snapshot & key buying criteria, 2016 - 2025 TABLE 2 Global smart TV market, 2014 - 2025 (USD Billion) TABLE 3 Global smart TV market, 2014 - 2025 (Million Units) TABLE 4 Global smart TV market by region, 2014 - 2025 (USD Billion) TABLE 5 Global smart TV market by region, 2014 - 2025 (Million Units) TABLE 6 Global smart TV market estimates and forecasts by resolution, 2014 - 2025 (USD Billion) TABLE 7 Global smart TV market estimates and forecasts by resolution, 2014 - 2025 (Million Units) TABLE 8 Global smart TV market estimates and forecasts by screen size, 2014 - 2025 (USD Billion) TABLE 9 Global smart TV market estimates and forecasts by screen size, 2014 - 2025 (Million Units) TABLE 10 Global smart TV market estimates and forecasts by screen type, 2014 - 2025 (USD Billion) TABLE 11 Global smart TV market estimates and forecasts by screen type, 2014 - 2025 (Million Units) TABLE 12 Smart TV market - Key market driver impact TABLE 13 Smart TV market - Key market restraint impact TABLE 14 Global 4K UHD TV market by region, 2014 - 2025 (USD Billion) TABLE 15 Global HDTV market by region, 2014 - 2025 (USD Billion) TABLE 16 Global Full HD TV market by region, 2014 - 2025 (USD Billion) TABLE 17 Global 8K TV market by region, 2014 - 2025 (USD Billion) TABLE 18 Global smart TV market, below 32 inches, by region, 2014 - 2025 (USD Billion) TABLE 19 Global smart TV market, 32 to 45 inches by region, 2014 - 2025 (USD Billion) TABLE 20 Global smart TV market, 46 to 55 inches by region, 2014 - 2025 (USD Billion) TABLE 21 Global smart TV market, 56 to 65 inches by region, 2014 - 2025 (USD Billion) TABLE 22 Global smart TV market, above 65 inches by region, 2014 - 2025 (USD Billion) TABLE 23 Global flat TV market by region, 2014 - 2025 (USD Billion) TABLE 24 Global curved TV market by region, 2014 - 2025 (USD Billion) TABLE 25 North America smart TV market by resolution 2014 - 2025 (USD Billion) TABLE 26 North America smart TV market by screen size, 2014 - 2025 (USD Billion) TABLE 27 North America smart TV market by screen type, 2014 - 2025 (USD Billion) TABLE 28 U.S. smart TV market by resolution 2014 - 2025 (USD Billion) TABLE 29 U.S. smart TV market by screen size, 2014 - 2025 (USD Billion) TABLE 30 U.S. smart TV market by screen type, 2014 - 2025 (USD Billion) TABLE 31 Canada smart TV market by resolution 2014 - 2025 (USD Billion) TABLE 32 Canada smart TV market by screen size, 2014 - 2025 (USD Billion) TABLE 33 Canada smart TV market by screen type, 2014 - 2025 (USD Billion) TABLE 34 Europe smart TV market by resolution 2014 - 2025 (USD Billion) TABLE 35 Europe smart TV market by screen size, 2014 - 2025 (USD Billion) TABLE 36 Europe smart TV market by screen type, 2014 - 2025 (USD Billion) TABLE 37 Germany smart TV market by resolution 2014 - 2025 (USD Billion) TABLE 38 Germany smart TV market by screen size, 2014 - 2025 (USD Billion) TABLE 39 Germany smart TV market by screen type, 2014 - 2025 (USD Billion) TABLE 40 UK smart TV market by resolution 2014 - 2025 (USD Billion) TABLE 41 UK smart TV market by screen size, 2014 - 2025 (USD Billion) TABLE 42 UK smart TV market by screen type, 2014 - 2025 (USD Billion) TABLE 43 Asia Pacific smart TV market by resolution 2014 - 2025 (USD Billion) TABLE 44 Asia Pacific smart TV market by screen size, 2014 - 2025 (USD Billion) TABLE 45 Asia Pacific smart TV market by screen type, 2014 - 2025 (USD Billion) TABLE 46 China smart TV market by resolution 2014 - 2025 (USD Billion) TABLE 47 China smart TV market by screen size, 2014 - 2025 (USD Billion) TABLE 48 China smart TV market by screen type, 2014 - 2025 (USD Billion) TABLE 49 India smart TV market by resolution 2014 - 2025 (USD Billion) TABLE 50 India smart TV market by screen size, 2014 - 2025 (USD Billion) TABLE 51 India smart TV market by screen type, 2014 - 2025 (USD Billion) TABLE 52 Japan smart TV market by resolution 2014 - 2025 (USD Billion) TABLE 53 Japan smart TV market by screen size, 2014 - 2025 (USD Billion) TABLE 54 Japan smart TV market by screen type, 2014 - 2025 (USD Billion) TABLE 55 Latin America smart TV market by resolution 2014 - 2025 (USD Billion) TABLE 56 Latin America smart TV market by screen size, 2014 - 2025 (USD Billion) TABLE 57 Latin America smart TV market by screen type, 2014 - 2025 (USD Billion) TABLE 58 Brazil smart TV market by resolution 2014 - 2025 (USD Billion) TABLE 59 Brazil smart TV market by screen size, 2014 - 2025 (USD Billion) TABLE 60 Brazil smart TV market by screen type, 2014 - 2025 (USD Billion) TABLE 61 Mexico smart TV market by resolution 2014 - 2025 (USD Billion) TABLE 62 Mexico smart TV market by screen size, 2014 - 2025 (USD Billion) TABLE 63 Mexico smart TV market by screen type 2014 - 2025 (USD Billion) TABLE 64 MEA smart TV market by resolution 2014 - 2025 (USD Billion) TABLE 65 MEA smart TV market by screen size, 2014 - 2025 (USD Billion) TABLE 66 MEA smart TV market by screen type, 2014 - 2025 (USD Billion)
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