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Published: Aug, 2019 | Pages:
120 | Publisher: Grand View Research
Industry: Media | Report Format: Electronic (PDF)
The global smart advertising market size is expected to reach USD 2,175.8 million by 2025, registering a CAGR of 19.4% from 2019 to 2025, according to a new study conducted by Grand View Research, Inc. The capability of smart advertising to deliver highly customized multimedia content to target customers is a key factor anticipated to drive market growth over the forecast period. Furthermore, the increasing consumption of digital media in comparison to conventional printed billboards and posters by the consumer has led to an increased demand for smart advertising. The growth of high-speed broadband and wireless 4G and 5G internet connectivity has enabled Digital Out Of Home (DOOH) media companies to stream high-resolution, customized, and interactive multimedia content to consumers through digital posters and billboards. Technological advancements such as Bluetooth Low Energy (BLE) beacons and geofencing have enabled DOOH advertising companies to offer personalization and tracking functionalities to advertisers. Apart from content personalization, the immersive experience offered by high-resolution digital displays has been successful in increasing customer engagement and stimulating purchase desire. In the current visually-cluttered digital environment, smart advertising has enabled companies to develop a creative, innovative, and improved DOOH advertising strategy using a network of digital displays, digital posters, and interactive kiosks. The increasing focus of multinational companies to tap the rapidly growing Asia Pacific markets such as India and China is also expected to propel market growth. Furthermore, DOOH media companies are aggressively deploying new networks of digital displays to cater to the growing demand of advertisers. The increased focus of several countries in the Asia Pacific region on the development of high-speed internet infrastructure as part of smart city initiatives is also expected to drive the demand for smart advertising and digital billboards over the forecast period. Further key findings from the report suggest: • In terms of component, the hardware segment is anticipated to emerge as the fastest-growing segment over the forecast period. This can be attributed to the increasing deployment of digital billboards, digital posters, and interactive kiosks at public places such as airports, stations, and highways • In terms of product, the digital poster segment is anticipated to gain traction over the forecast period owing to their growing deployment in private and commercial locations such as business centers and shopping malls • In terms of end use, the corporate segment is expected to witness the fastest growth over the forecast period. This is attributed to the increasing number of highly customized and creative advertising campaigns undertaken by corporates to increase consumer engagement and drive sales • The Asia Pacific regional smart advertising market is expected to register the highest CAGR over the forecast period. This can be attributed to the high expenditure on marketing by multinational companies that are striving to establish a strong presence in the emerging economies of India and China • Key players operating in the market include OUTFRONT Media Inc., Lamar Advertising Company, CIVIQ Smartscapes, JCDecaux Group, Clear Channel Outdoor Holdings, Inc., Include Ltd., Intersection, Changing Environments Inc., IKE Smart City, Exterion Media (UK) Limited, and Captivate, LLC
Table of Contents
Chapter 1 Methodology and Scope
1.1 Research Methodology
1.2 Research Scope and Assumptions
1.3 List of Data Sources
Chapter 2 Executive Summary
2.1 Smart Advertising Market - Industry Snapshot & Key Buying Criteria, 2016 - 2025
2.2 Global Smart Advertising Market, 2016 - 2025
2.2.1 Global smart advertising market, by region, 2016 - 2025
2.2.2 Global smart advertising market, by component, 2016 - 2025
2.2.3 Global smart advertising market, by product, 2016 - 2025
2.2.4 Global smart advertising market, by end use, 2016 - 2025
Chapter 3 Smart Advertising Industry Outlook
3.1 Market Segmentation & Scope
3.2 Market Size and Growth Prospects
3.3 Smart Advertising - Value Chain Analysis
3.3.1 Vendor landscape
3.4 Smart Advertising - Market Dynamics
3.4.1 Market driver analysis
3.4.1.1 Increasing adoption of emerging technologies
3.4.1.2 Increasing deployment of high-speed internet infrastructure
3.4.2 Market restraint analysis
3.4.2.1 High installation and maintenance costs
3.4.3 Market opportunity analysis
3.4.3.1 Growing preference for digital advertising
3.5 Penetration and Growth Prospect Mapping
3.6 Smart Advertising Market - Key Company Market Ranking Analysis, 2018
3.7 Smart Advertising - Porter's Five Forces Analysis
3.8 Smart Advertising - PESTEL Analysis
3.9 Smart Advertising - Revenue Model
3.10 Smart Advertising - List of Key Projects
Chapter 4 Smart Advertising Component Outlook
4.1 Smart Advertising Market Share By Component, 2018
4.2 Hardware
4.2.1 Smart advertising hardware market, 2016 - 2025
4.3 Software
4.3.1 Smart advertising software market, 2016 - 2025
4.4 Services
4.4.1 Smart advertising services market, 2016 - 2025
Chapter 5 Smart Advertising Product Outlook
5.1 Smart Advertising Market Share By Product, 2018
5.2 Interactive Kiosk
5.2.1 Smart advertising interactive kiosk market, 2016 - 2025
5.3 Digital Billboard
5.3.1 Smart advertising digital billboard market, 2016 - 2025
5.4 Digital Poster
5.4.1 Smart advertising digital poster market, 2016 - 2025
5.5 Others
5.5.1 Others smart advertising products market, 2016 - 2025
Chapter 6 Smart Advertising End Use Outlook
6.1 Smart Advertising Market Share By End Use, 2018
6.2 Corporate
6.2.1 Smart advertising market in corporate, 2016 - 2025
6.3 Government
6.3.1 Smart advertising market in government, 2016 - 2025
6.4 Education
6.4.1 Smart advertising market in education, 2016 - 2025
6.5 Food & Beverage
6.5.1 Smart advertising market in food & beverage, 2016 - 2025
6.6 Others
6.6.1 Smart advertising market in other end use, 2016 - 2025
Chapter 7 Smart Advertising Market Regional Outlook
7.1 Smart Advertising Market Share By Region, 2018
7.2 North America
7.2.1 North America smart advertising market, 2016 - 2025
7.2.2 North America smart advertising market, by component, 2016 - 2025
7.2.3 North America smart advertising market, by product, 2016 - 2025
7.2.4 North America smart advertising market, by end use, 2016 - 2025
7.2.5 U.S.
7.2.5.1 U.S. smart advertising market, 2016 - 2025
7.2.5.2 U.S. smart advertising market, by component, 2016 - 2025
7.2.5.3 U.S. smart advertising market, by product, 2016 - 2025
7.2.5.4 U.S. smart advertising market, by end use, 2016 - 2025
7.2.6 Canada
7.2.6.1 Canada smart advertising market, 2016 - 2025
7.2.6.2 Canada smart advertising market, by component, 2016 - 2025
7.2.6.3 Canada smart advertising market, by product, 2016 - 2025
7.2.6.4 Canada smart advertising market, by end use, 2016 - 2025
7.3 Europe
7.3.1 Europe smart advertising market, 2016 - 2025
7.3.2 Europe smart advertising market, by component, 2016 - 2025
7.3.3 Europe smart advertising market, by product, 2016 - 2025
7.3.4 Europe smart advertising market, by end use, 2016 - 2025
7.3.5 U.K.
7.3.5.1 U.K. smart advertising market, 2016 - 2025
7.3.5.2 U.K. smart advertising market, by component, 2016 - 2025
7.3.5.3 U.K. smart advertising market, by product, 2016 - 2025
7.3.5.4 U.K. smart advertising market, by end use, 2016 - 2025
7.3.6 Germany
7.3.6.1 Germany smart advertising market, 2016 - 2025
7.3.6.2 Germany smart advertising market, by component, 2016 - 2025
7.3.6.3 Germany smart advertising market, by product, 2016 - 2025
7.3.6.4 Germany smart advertising market, by end use, 2016 - 2025
7.4 Asia Pacific
7.4.1 Asia Pacific smart advertising market, 2016 - 2025
7.4.2 Asia Pacific smart advertising market, by component, 2016 - 2025
7.4.3 Asia Pacific smart advertising market, by product, 2016 - 2025
7.4.4 Asia Pacific smart advertising market, by end use, 2016 - 2025
7.4.5 China
7.4.5.1 China smart advertising market, 2016 - 2025
7.4.5.2 China smart advertising market, by component, 2016 - 2025
7.4.5.3 China smart advertising market, by product, 2016 - 2025
7.4.5.4 China smart advertising market, by end use, 2016 - 2025
7.4.6 India
7.4.6.1 India smart advertising market, 2016 - 2025
7.4.6.2 India smart advertising market, by component, 2016 - 2025
7.4.6.3 India smart advertising market, by product, 2016 - 2025
7.4.6.4 India smart advertising market, by end use, 2016 - 2025
7.4.7 Japan
7.4.7.1 Japan smart advertising market, 2016 - 2025
7.4.7.2 Japan smart advertising market, by component, 2016 - 2025
7.4.7.3 Japan smart advertising market, by product, 2016 - 2025
7.4.7.4 Japan smart advertising market, by end use, 2016 - 2025
7.5 Latin America
7.5.1 Latin America smart advertising market, 2016 - 2025
7.5.2 Latin America smart advertising market, by component, 2016 - 2025
7.5.3 Latin America smart advertising market, by product, 2016 - 2025
7.5.4 Latin America smart advertising market, by end use, 2016 - 2025
7.5.5 Brazil
7.5.5.1 Brazil smart advertising market, 2016 - 2025
7.5.5.2 Brazil smart advertising market, by component, 2016 - 2025
7.5.5.3 Brazil smart advertising market, by product, 2016 - 2025
7.5.5.4 Brazil smart advertising market, by end use, 2016 - 2025
7.6 MEA
7.6.1 MEA smart advertising market, 2016 - 2025
7.6.2 MEA smart advertising market, by component, 2016 - 2025
7.6.3 MEA smart advertising market, by product, 2016 - 2025
7.6.4 MEA smart advertising market, by end use, 2016 - 2025
Chapter 8 Competitive Landscape
8.1 OUTFRONT Media Inc.
8.1.1 Company overview
8.1.2 Financial performance
8.1.3 Product benchmarking
8.1.4 Strategic initiatives
8.2 Lamar Advertising Company
8.2.1 Company overview
8.2.2 Financial performance
8.2.3 Product benchmarking
8.3 CIVIQ Smartscapes
8.3.1 Company overview
8.3.2 Product benchmarking
8.3.3 Strategic initiatives
8.4 JCDecaux GROUP
8.4.1 Company overview
8.4.2 Financial performance
8.4.3 Product benchmarking
8.4.4 Strategic initiatives
8.5 CLEAR CHANNEL OUTDOOR HOLDINGS INC.
8.5.1 Company overview
8.5.2 Financial performance
8.5.3 Product benchmarking
8.5.4 Strategic initiatives
8.6 INCLUDE LTD.
8.6.1 Company overview
8.6.2 Product benchmarking
8.6.3 Strategic initiatives
8.7 Intersection
8.7.1 Company overview
8.7.2 Financial performance
8.7.3 Product benchmarking
8.8 Changing Environments Inc.
8.8.1 Company overview
8.8.2 Financial performance
8.9 IKE Smart City
8.9.1 Company overview
8.9.2 Financial performance
8.9.3 Product benchmarking
8.10 Exterion Media (UK) Limited
8.10.1 Company overview
8.10.2 Financial performance
8.10.3 Product benchmarking
8.10.4 Strategic initiatives
8.11 Captivate
8.11.1 Company overview
8.11.2 Product benchmarking
8.11.3 Strategic initiatives
List of Tables TABLE 1 Smart advertising market - Industry snapshot & key buying criteria, 2016 - 2025 TABLE 2 Global smart advertising market, 2016 - 2025 (USD Million) TABLE 3 Global smart advertising market, by region, 2016 - 2025 (USD Million) TABLE 4 Global smart advertising market, by component, 2016 - 2025 (USD Million) TABLE 5 Global smart advertising market, by product, 2016 - 2025 (USD Million) TABLE 6 Global smart advertising market, by end use, 2016 - 2025 (USD Million) TABLE 7 Vendor landscape TABLE 8 Smart advertising - Key market driver impact TABLE 9 Smart advertising - Key market restraint impact TABLE 10 Smart advertising - Key market opportunity impact TABLE 11 Smart advertising - Key market opportunity impact TABLE 12 Smart advertising hardware market, 2016 - 2025 (USD Million) TABLE 13 Smart advertising hardware market, by region, 2016 - 2025 (USD Million) TABLE 14 Smart advertising software market, 2016 - 2025 (USD Million) TABLE 15 Smart advertising software market, by region, 2016 - 2025 (USD Million) TABLE 16 Smart advertising services market, 2016 - 2025 (USD Million) TABLE 17 Smart advertising services market, by region, 2016 - 2025 (USD Million) TABLE 18 Smart advertising interactive kiosk market, 2016 - 2025 (USD Million) TABLE 19 Smart advertising interactive kiosk market, by region, 2016 - 2025 (USD Million) TABLE 20 Smart advertising digital billboard market, 2016 - 2025 (USD Million) TABLE 21 Smart advertising digital billboard market, by region, 2016 - 2025 (USD Million) TABLE 22 Smart advertising digital poster market, 2016 - 2025 (USD Million) TABLE 23 Smart advertising digital poster market, by region, 2016 - 2025 (USD Million) TABLE 24 Others smart advertising products market, 2016 - 2025 (USD Million) TABLE 25 Others smart advertising products market, by region, 2016 - 2025 (USD Million) TABLE 26 Smart advertising market in corporate, 2016 - 2025 (USD Million) TABLE 27 Smart advertising market in corporate, by region, 2016 - 2025 (USD Million) TABLE 28 Smart advertising market in government, 2016 - 2025 (USD Million) TABLE 29 Smart advertising market in government, by region, 2016 - 2025 (USD Million) TABLE 30 Smart advertising market in education, 2016 - 2025 (USD Million) TABLE 31 Smart advertising market in education, by region, 2016 - 2025 (USD Million) TABLE 32 Smart advertising market in food & beverage, 2016 - 2025 (USD Million) TABLE 33 Smart advertising market in food & beverage, by region, 2016 - 2025 (USD Million) TABLE 34 Smart advertising market in other end use, 2016 - 2025 (USD Million) TABLE 35 Smart advertising market in other end use, by region, 2016 - 2025 (USD Million) TABLE 36 North America smart advertising market, 2016 - 2025 (USD Million) TABLE 37 North America smart advertising market, by component, 2016 - 2025 (USD Million) TABLE 38 North America smart advertising market, by product, 2016 - 2025 (USD Million) TABLE 39 North America smart advertising market, by end use, 2016 - 2025 (USD Million) TABLE 40 U.S. smart advertising market, 2016 - 2025 (USD Million) TABLE 41 U.S. smart advertising market, by component, 2016 - 2025 (USD Million) TABLE 42 U.S. smart advertising market, by product, 2016 - 2025 (USD Million) TABLE 43 U.S. smart advertising market, by end use, 2016 - 2025 (USD Million) TABLE 44 Canada smart advertising market, 2016 - 2025 (USD Million) TABLE 45 Canada smart advertising market, by component, 2016 - 2025 (USD Million) TABLE 46 Canada smart advertising market, by product, 2016 - 2025 (USD Million) TABLE 47 Canada smart advertising market, by end use, 2016 - 2025 (USD Million) TABLE 48 Europe smart advertising market, 2016 - 2025 (USD Million) TABLE 49 Europe smart advertising market, by component, 2016 - 2025 (USD Million) TABLE 50 Europe smart advertising market, by product, 2016 - 2025 (USD Million) TABLE 51 Europe smart advertising market, by end use, 2016 - 2025 (USD Million) TABLE 52 U.K. smart advertising market, 2016 - 2025 (USD Million) TABLE 53 U.K. smart advertising market, by component, 2016 - 2025 (USD Million) TABLE 54 U.K. smart advertising market, by product, 2016 - 2025 (USD Million) TABLE 55 U.K. smart advertising market, by end use, 2016 - 2025 (USD Million) TABLE 56 Germany smart advertising market, 2016 - 2025 (USD Million) TABLE 57 Germany smart advertising market, by component, 2016 - 2025 (USD Million) TABLE 58 Germany smart advertising market, by product, 2016 - 2025 (USD Million) TABLE 59 Germany smart advertising market, by end use, 2016 - 2025 (USD Million) TABLE 60 Asia Pacific smart advertising market, 2016 - 2025 (USD Million) TABLE 61 Asia Pacific smart advertising market, by component, 2016 - 2025 (USD Million) TABLE 62 Asia Pacific smart advertising market, by product, 2016 - 2025 (USD Million) TABLE 63 Asia Pacific smart advertising market, by end use, 2016 - 2025 (USD Million) TABLE 64 China smart advertising market, 2016 - 2025 (USD Million) TABLE 65 China smart advertising market, by component, 2016 - 2025 (USD Million) TABLE 66 China smart advertising market, by product, 2016 - 2025 (USD Million) TABLE 67 China smart advertising market, by end use, 2016 - 2025 (USD Million) TABLE 68 India smart advertising market, 2016 - 2025 (USD Million) TABLE 69 India smart advertising market, by component, 2016 - 2025 (USD Million) TABLE 70 India smart advertising market, by product, 2016 - 2025 (USD Million) TABLE 71 India smart advertising market, by end use, 2016 - 2025 (USD Million) TABLE 72 Japan smart advertising market, 2016 - 2025 (USD Million) TABLE 73 Japan smart advertising market, by component, 2016 - 2025 (USD Million) TABLE 74 Japan smart advertising market, by product, 2016 - 2025 (USD Million) TABLE 75 Japan smart advertising market, by end use, 2016 - 2025 (USD Million) TABLE 76 Latin America smart advertising market, 2016 - 2025 (USD Million) TABLE 77 Latin America smart advertising market, by component, 2016 - 2025 (USD Million) TABLE 78 Latin America smart advertising market, by product, 2016 - 2025 (USD Million) TABLE 79 Latin America smart advertising market, by end use, 2016 - 2025 (USD Million) TABLE 80 Brazil smart advertising market, 2016 - 2025 (USD Million) TABLE 81 Brazil smart advertising market, by component, 2016 - 2025 (USD Million) TABLE 82 Brazil smart advertising market, by product, 2016 - 2025 (USD Million) TABLE 83 Brazil smart advertising market, by end use, 2016 - 2025 (USD Million) TABLE 84 MEA smart advertising market, 2016 - 2025 (USD Million) TABLE 85 MEA smart advertising market, by component, 2016 - 2025 (USD Million) TABLE 86 MEA smart advertising market, by product, 2016 - 2025 (USD Million) TABLE 87 MEA smart advertising market, by end use, 2016 - 2025 (USD Million)
List of Figures FIG. 1 Market segmentation & scope FIG. 2 Global smart advertising market, 2016 - 2025 (USD Million) FIG. 3 Smart advertising - Value chain analysis FIG. 4 Smart advertising - Market dynamics FIG. 5 Key opportunities prioritized FIG. 6 Smart advertising market - Key company market ranking analysis, 2018 FIG. 7 Smart advertising - Porter's five forces analysis FIG. 8 Smart advertising - PESTEL analysis FIG. 9 Smart advertising - Revenue model FIG. 10 Smart advertising market, by component, 2018 FIG. 11 Smart advertising market, by product, 2018 FIG. 12 Smart advertising market, by end use, 2018 FIG. 13 Smart advertising market, by region, 2018 FIG. 14 Smart advertising market - Regional takeaways FIG. 15 North America smart advertising market- Key takeaways FIG. 16 Europe smart advertising market - Key takeaways FIG. 17 Asia Pacific smart advertising market - Key takeaways FIG. 18 Latin America smart advertising market - Key takeaways FIG. 19 MEA smart advertising market - Key takeaways
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