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Retailing in Poland- Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Published: Jun 30, 2016 | Pages: 121 | Publisher: Verdict Financial | Industry: Retail | Report Format: Electronic (PDF)

Summary
Poland's retail sector is expected to witness healthy growth over the next five years, backed by improving economic conditions, government efforts at boosting domestic consumption, relatively low inflation levels, and increasing disposable incomes. The rising number of internet users and increasing adoption of mobile devices is fueling the growth of sales through the online channel, and the trend is expected to gain further traction over the next five years.

Key Findings
-Affluents and growing income levels of middle class consumers to boost retail sales in the country

-Food and grocery accounts for a major share of the country's total retail sales

-E-commerce is gaining traction in the country

-Price conscious consumers opt for private labels and discount stores

Synopsis
"Retailing in Poland- Market Summary and Forecasts, 2015-2020" provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to the Polish retail environment. In addition, it analyzes the key consumer trends influencing the Polish retail industry.

What else does this report offer?

-In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

-Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors

-Retail sales and fastest-growing product categories including Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods

-Qualitative and quantitative insights of changing retail dynamics across various channels

Reasons to Buy
-Gain comprehensive knowledge on 26 products across 12 product sectors in the Polish retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain 

-Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer, and technology trends influencing the retail market

-Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit 

-Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior

-Understand the fastest-growing categories in the market with insights on performance of individual product categories, across key channels from 2009, with forecasts until 2019

-Analysis of key international and domestic players operating in the Polish retail market - including store counts and revenues that give you a competitive edge - and identify opportunities to improve your market share
 Table of Contents
1 Introduction 1.1 What is this Report About? 2 Executive Summary and Outlook 3 Market Context 3.1 A growing economy offers new opportunities to retailers 3.1.1 Retail sales recorded healthy growth despite recession 3.1.2 Savings increased among Poles post-recession 3.1.3 Services sector continues to be the major sector for employment 3.1.4 Inflation levels declined to the lowest in the decade 3.1.5 Rise in consumption expenditure a positive sign for retailers 3.1.6 Increasing urbanization offers growth opportunities for retailers 3.2 Shrinking population impacts the labor force in the country 4 Poland Shoppers 4.1 Online shopping entices value conscious Poles 4.2 The luxury sector is gaining momentum with growing number of affluents 4.3 Private Labels and discount stores continue to increase 5 Doing Business in Poland 5.1 Summary 5.1.1 Bureaucracy 5.1.2 Infrastructure and logistics 5.2 Latest business reforms in Poland 5.3 Business culture 6 Internet and Technology 6.1 Internet, Broadband and Mobile Phone Users 6.1.1 Use of social media through smartphones on the rise - an opportunity for retailers 7 Retail Topline 7.1 Total Retail 7.1.1 Online Sales and Growth 7.2 Summary of product sectors 7.2.1 Share of key product sectors 7.2.2 Key product sectors 7.3 Summary of channels 7.3.1 Spend per Channel 7.3.2 Online Penetration of Key Product Sectors 8 Retail - Product Sectors 8.1 Product Sector Analysis 8.1.1 Clothing 8.1.2 Footwear 8.1.3 Books, News, and Stationery 8.1.4 Electrical and Electronics 8.1.5 Food and Grocery 8.1.6 Health and Beauty 8.1.7 Furniture and Floor Coverings 8.1.8 Home and Garden Products 8.1.9 Music, Video, and Entertainment Software 8.1.10 Sports and Leisure Equipment 8.1.11 Jewelry, Watches, and Accessories 8.1.12 Luggage and Leather Goods 9 Retailers 9.1 Clothing 9.2 Footwear 9.3 Books, News, and Stationery 9.4 Electrical and Electronics 9.5 Food and Grocery 9.6 Health and Beauty 9.7 Furniture and Floor Coverings 9.8 Home and Garden Products 9.9 Music, Video, and Entertainment Software 9.1 Sports and Leisure equipment retailers 9.11 Jewelry, watches, and accessories retailers 9.12 Luggage and Leather Goods 10 Appendix 10.1 Definitions 10.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016-2020 10.2 Summary Methodology 10.2.1 Overview 10.2.2 The triangulated market sizing method 10.2.3 Industry surveys in the creation of retail market data 10.2.4 Quality control and standardized processes 10.3 About Verdict Retail 10.4 Disclaimer
List of Tables
Table 1: Poland Clothing Retail Sales (PLN billion), by Product Sub-Category, 2010-2015 Table 2: Poland Clothing Retail Sales (PLN billion), by Product Sub-Category, 2015-2020 Table 3: Poland Footwear Retail Sales (PLN billion), by Product Sub-Category, 2010-2015 Table 4: Poland Footwear Retail Sales (PLN billion), by Product Sub-Category, 2015-2020 Table 5: Major Domestic Retailers in Poland Table 6: Major International Retailers in Poland Table 7: Key Clothing Retailers in Poland Table 8: Key Footwear Retailers in Poland Table 9: Key Books, News and Stationery Retailers in Poland Table 10: Key Electrical and Electronics Retailers in Poland Table 11: Key Food and Grocery Retailers in Poland Table 12: Key Health and Beauty Retailers in Poland Table 13: Key Furniture and Floor Coverings Retailers in Poland Table 14: Key Home and Garden Products Retailers in Poland Table 15: Key Music, Video, and Entertainment Retailers in Poland Table 16: Key Sports and Leisure equipment Retailers in Poland Table 17: Key Jewelry, watches and accessories Retailers in Poland Table 18: Key Luggage and Leather Goods Retailers in Poland Table 19: Poland Exchange Rate PLN-USD (Annual Average), 2010-2015 Table 20: Poland Exchange Rate PLN-USD (Annual Average), 2016-2020 Forecasts Table 21: Verdict Retail Channel Definitions Table 22: Verdict Retail Category Definitions


List of Figures
Figure 1: GDP Value (US$ billion), 2010-2015 Figure 2: Growth Rate of GDP (US$ billion, %), 2010-2015 Figure 3: GDP Value and Growth (PLN billion, %), 2010-2015 Figure 4: Forecasts for GDP Value and Growth (PLN billion, %), 2015-2020 Figure 5: Gross Domestic Savings Rate (% of GDP), 2005-2015 Figure 6: Share of Employment by Sector (%), 2005 and 2015 Figure 7: Unemployment Rate (%), 2005-2015 Figure 8: Inflation Growth Rates (%), 2005-2015 Figure 9: Household Consumption Expenditure of Poland (PLN billion), 2005 and 2015E Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2015 Figure 11: Growth of Household Consumption Expenditure (US$, %), 2005-2015 Figure 12: Rural and Urban Populations (millions) 2005, 2015, and 2020 Figure 13: Total Population and Growth Rate (Millions, %), 2005-2020 Figure 14: Population Split by Gender (%), 2015 and 2020E Figure 15: Population Split by Age Group (%), 2015 and 2020 Figure 16: Per Capita Spend on Retail (PLN), 2007 and 2015 Figure 17: Per Capita Spend (PLN) and Total Retail Spend by Age Group (%), 2007 and 2015 Figure 18: online shoppers in the country Figure 19: Private labels in Poland Figure 20: Key Components of Doing Business in Poland Figure 21: Total Number of Internet Users and Growth Rate (millions,%), 2005-2015 Figure 22: Total Number of Fixed Broadband Users and Penetration (millions, %), 2005-2015 Figure 23: Total Number of Mobile phone subscriptions and Penetration (millions, %), 2005-2015 Figure 24: Poles social media usage statistics using mobile, 2015 Figure 25: Retail Sales Value and Growth (PLN billion, %), 2007-2015 Figure 26: Retail Sales as % of Total Consumer Spend (%), 2007 and 2015 Figure 27: Total Retail Sales and Growth Rate (PLN billion, %), 2015 and 2020 Figure 28: Online Sales and Growth Rate (PLN billion, %) 2015-2020 Figure 29: Share of Key Product Sectors (%), 2015 and 2020 Figure 30: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2015-2020 Figure 31: Value Growth of Key Product Sectors (PLN billion), 2015-2020 Figure 32: Spend Per Channel 2015 and 2020 Figure 33: Online Penetration of Key Product Sectors (%), 2015 Figure 34: Online Penetration of Key Product Sectors (%), 2020 Figure 35: Share of Clothing in overall Retail 2015 and 2020 Figure 36: Retail Sales Value and Growth (PLN billion, %) of Clothing 2015-2020 Figure 37: Spend per Head on Clothing 2015 and 2020 Figure 38: Share of Clothing by Womenswear, Menswear, and Childrenwear 2015 and 2020 Figure 39: Womenswear Sales Value and Growth (PLN billion, %) 2015-2020 Figure 40: Menswear Sales Value and Growth (PLN billion, %) 2015-2020 Figure 41: Childrenswear Sales Value and Growth (PLN billion, %) 2015-2020 Figure 42: Online Spend in Clothing and growth, 2015-2020 Figure 43: Online Share of Total Clothing Spend 2015 and 2020 Figure 44: Spending per Channel in Clothing (%) 2015 and 2020 Figure 45: Share of Footwear in overall Retail 2015 and 2020 Figure 46: Retail Sales Value and Growth (PLN billion, %) of Footwear 2015-2020 Figure 47: Spend per Head on Footwear 2015 and 2020 Figure 48: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2015 and 2020 Figure 49: Women's Footwear Sales Value and Growth (PLN billion, %) 2015-2020 Figure 50: Men's Footwear Sales Value and Growth (PLN billion, %) 2015-2020 Figure 51: Children's Footwear Sales Value and Growth (PLN billion, %) 2015-2020 Figure 52: Online Spend in Footwear 2015-2020 Figure 53: Online Share of total Footwear Spend 2015 and 2020 Figure 54: Spending per Channel in Footwear (%) 2015 and 2020 Figure 55: Share of Books, News, and Stationery in overall Retail 2015 and 2020 Figure 56: Retail Sales Value and Growth (PLN billion, %) of Books, News, and Stationery 2015-2020 Figure 57: Spend per Head on Books, News, and Stationery 2015 and 2020 Figure 58: Online Spend in Books, News, and Stationery 2015-2020 Figure 59: Online Share of total Books, News, and Stationery Spend 2015 and 2020 Figure 60: Spending per Channel in Books, News, and Stationery (%) 2015 and 2020 Figure 61: Share of Electrical and Electronics in overall Retail 2015 and 2020 Figure 62: Retail Sales Value and Growth (PLN billion, %) of Electrical and Electronics 2015-2020 Figure 63: Spend per Head on Electrical and Electronics 2015 and 2020 Figure 64: Online Spend in Electrical and Electronics 2015-2020 Figure 65: Online Share of total Electrical and Electronics Spend 2015 and 2020 Figure 66: Spending per Channel in Electrical and Electronics (%) 2015 and 2020 Figure 67: Share of Food and Grocery in overall Retail 2015 and 2020 Figure 68: Retail Sales Value and Growth (PLN billion, %) of Food and Grocery 2015-2020 Figure 69: Spend per Head on Food and Grocery 2015 and 2020 Figure 70: Online Spend in Food and Grocery 2015-2020 Figure 71: Online Share of total Food and Grocery Spend 2015 and 2020 Figure 72: Spending per Channel in Food and Grocery (%) 2015 and 2020 Figure 73: Share of Health and Beauty in overall Retail 2015 and 2020 Figure 74: Retail Sales Value and Growth (PLN billion, %) of Health and Beauty 2015-2020 Figure 75: Spend per Head on Health and Beauty 2015 and 2020 Figure 76: Online Spend in Health and Beauty 2015-2020 Figure 77: Online Share of total Health and Beauty Spend 2015 and 2020 Figure 78: Spending per Channel in Health and Beauty (%) 2015 and 2020 Figure 79: Share of Furniture and Floor Coverings in overall Retail 2015 and 2020 Figure 80: Retail Sales Value and Growth (PLN billion, %) of Furniture and Floor Coverings 2015-2020 Figure 81: Spend per Head on Furniture and Floor Coverings 2015 and 2020 Figure 82: Online Spend in Furniture and Floor Coverings 2015-2020 Figure 83: Online Share of total Furniture and Floor Coverings Spend 2015 and 2020 Figure 84: Spending per Channel in Furniture and Floor Coverings (%) 2015 and 2020 Figure 85: Share of Home and Garden Products in overall Retail 2015 and 2020 Figure 86: Retail Sales Value and Growth (PLN billion, %) of Home and Garden Products 2015-2020 Figure 87: Spend per Head on Home and Garden Products 2015 and 2020 Figure 88: Online Spend in Home and Garden Products 2015-2020 Figure 89: Online Share of total Home and Garden Products Spend 2015 and 2020 Figure 90: Spending per Channel in Home and Garden Products (%) 2015 and 2020 Figure 91: Share of Music, Video, and Entertainment Software in overall Retail 2015 and 2020 Figure 92: Retail Sales Value and Growth (PLN billion, %) of Music, Video, and Entertainment Software 2015-2020 Figure 93: Spend per Head on Music, Video, and Entertainment Software 2015 and 2020 Figure 94: Online Spend in Music, Video, and Entertainment Software 2015-2020 Figure 95: Online Share of total Music, Video, and Entertainment Software Spend 2015 and 2020 Figure 96: Spending per Channel in Music, Video, and Entertainment Software (%) 2015 and 2020 Figure 97: Share of Sports and Leisure Equipment in overall Retail 2015 and 2020 Figure 98: Retail Sales Value and Growth (PLN billion, %) of Sports and Leisure Equipment 2015-2020 Figure 99: Spend per Head on Sports and Leisure Equipment 2015 and 2020 Figure 100: Online Spend in Sports and Leisure Equipment 2015-2020 Figure 101: Online Share of total Sports and Leisure Equipment Spend 2015 and 2020 Figure 102: Spending per Channel in Sports and Leisure Equipment (%) 2015 and 2020 Figure 103: Share of Jewelry, Watches, and Accessories in overall Retail 2015 and 2020 Figure 104: Retail Sales Value and Growth (PLN billion, %) of Jewelry, Watches, and Accessories 2015-2020 Figure 105: Spend per Head on Jewelry, Watches, and Accessories 2015 and 2020 Figure 106: Online Spend in Jewelry, Watches, and Accessories 2015-2020 Figure 107: Online Share of total Jewelry, Watches, and Accessories Spend 2015 and 2020 Figure 108: Spending per Channel in Jewelry, Watches, and Accessories (%) 2015 and 2020 Figure 109: Share of Luggage and Leather Goods in overall Retail 2015 and 2020 Figure 110: Retail Sales Value and Growth (PLN billion, %) of Luggage and Leather Goods 2015-2020 Figure 111: Spend per Head on Luggage and Leather Goods 2015 and 2020 Figure 112: Online Spend in Luggage and Leather Goods 2015-2020 Figure 113: Online Share of total Luggage and Leather Goods Spend 2015 and 2020 Figure 114: Spending per Channel in Luggage and Leather Goods (%) 2015 and 2020 Figure 115: The Triangulated Market Sizing Methodology

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