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Retailing in Chile- Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Published: May 30, 2016 | Pages: 129 | Publisher: Verdict Financial | Industry: Retail | Report Format: Electronic (PDF)

Summary
The Chilean economy is dependent on copper and exports, and the fall of commodity prices have affected the economy in the last two years indicating a need to change their GDP sector portfolio. However, the country is performing better than other Latin American countries. High income levels and sound policies from the government have shielded the country. But Chileans are negotiating their retail purchases as they are shifting towards small stores. On the other hand, high internet penetration and very high smartphone penetration is expected to fuel the online retail channel. Overall, we expect an optimistic retail environment in the next five years.


Key Findings
-Online retail is gaining traction in the country, due to high smartphone penetration and fast internet speeds

-Wearable electronics and smartphones are the fast selling products in electronics

-Rise of smaller stores is the new trend in the capital region

-Food and grocery is the largest category group by retail sales while clothing and footwear will be the fastest-growing category group


Synopsis
"Retailing in Chile- Market Summary and Forecasts, 2015-2020" provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Chile's retail environment. In addition, it analyzes the key consumer trends influencing Chile's retail industry:

What else does this report offer?

-In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

-Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors

-Retail sales and the fastest-growing product categories, which include Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods

-Qualitative and quantitative insights of changing retail dynamics across various channels


Reasons To Buy
-Gain comprehensive knowledge on 26 products across 12 product sectors in Chile's retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain 

-Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the retail market

-Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit 

-Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior

-Understand the fastest-growing categories in the market with insights on the performance of individual product categories, across key channels from 2010, with forecasts until 2020 

-Analysis of key international and domestic players operating in Chile's retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share


 Table of Contents
1. Introduction 1.1 What is this Report About? 2. Executive Summary and Outlook 3. Market Context 3.1 A relatively stable economy in the Latin American region 3.1.1 Dependency on exports and copper will have a transient effect on the economy 3.1.2 Consistent decline in savings rate is good sign for retail spending 3.1.3 Service remains the dominant sector for employment 3.1.4 Improving labor market set to drive retail spending 3.1.5 Stable inflation levels are healthy for the retail market 3.1.6 Household consumption expenditure is a result of improvement in Chileans spending 3.2 Balanced demography and optimistic economy will favor the retail market 4. Chile Shoppers 4.1 Convenience is the new trend in the Chilean retail market 4.2 Chile's retail market is strong but problems prevail 4.3 Tourism and opportunities in Chile's retail sector 4.4 Best-selling electronics in Chile 5. Doing Business in Chile 5.1 Summary 5.1.1 Bureaucracy 5.1.2 Business culture 5.1.3 Geography 5.1.4 Infrastructure and logistics 5.2 Key taxation policies 5.3 Tax reforms by the new government 6. Internet and Technology 6.1 Internet infrastructure in Chile is the best in South America 6.2 Fixed broadband penetration remains low 6.3 Mobile commerce has increased due to high smartphone penetration 6.4 Technology Trend 6.4.1 MasterCard's Qkr! - A Smart payment application 7. Retail Topline 7.1 Total Retail 7.1.1 Online sales and growth 7.2 Summary of Product Sectors 7.2.1 Share of key product sectors 7.2.2 Key product sectors 7.3 Summary of Channels 7.3.1 Spend per channel 7.3.2 Online penetration of key product sectors 8. Retail - Product Sectors 8.1 Product Sector Analysis 8.1.1 Clothing 8.1.2 Footwear 8.1.3 Books, News, and Stationery 8.1.4 Electrical and Electronics 8.1.5 Food and Grocery 8.1.6 Health and Beauty 8.1.7 Furniture and Floor Coverings 8.1.8 Home and Garden Products 8.1.9 Music, Video, and Entertainment Software 8.1.10 Sports and Leisure Equipment 8.1.11 Jewelry, Watches, and Accessories 8.1.12 Luggage and Leather Goods 9.1 Clothing 9.2 Footwear 9.3 Books, News and Stationery 9.4 Electrical and Electronics 9.5 Food and Grocery 9.6 Health and Beauty 9.7 Furniture and Floor Coverings 9.8 Home and Garden Products 9.9 Music, Video and Entertainment Software 9.10 Sports and Leisure Equipment 9.11 Jewelry, Watches and Accessories 9.12 Luggage and Leather Goods 10. Appendix 10.1 Definitions 10.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 - 2020 .. 121 10.2 Summary Methodology 10.2.1 Overview 10.2.2 The triangulated market sizing method 10.2.3 Industry surveys in the creation of retail market data 10.2.4 Quality control and standardized processes 10.3 About Verdict Retail 10.4 Disclaimer
List of Tables
Table 1: Chile Clothing Retail Sales (CLP bn), by Product Sub-Category, 2010-2015 Table 2: Chile Clothing Retail Sales (CLP bn), by Product Sub-Category, 2015-2020 Table 3: Chile Footwear Retail Sales (CLP bn), by Product Sub-Category, 2010-2015 Table 4: Chile Footwear Retail Sales (CLP bn), by Product Sub-Category, 2015-2020 Table 5: Major Domestic Retailers in Chile Table 6: Major International Retailers in Chile Table 7: Key Clothing Retailers in Chile Table 8: Key Footwear Retailers in Chile Table 9: Key Books, News and Stationery Retailers in Chile Table 10: Key Electrical and Electronics Retailers in Chile Table 11: Key Food and Grocery Retailers in Chile Table 12: Key Health and Beauty Retailers in Chile Table 13: Key Furniture and Floor Coverings Retailers in Chile Table 14: Key Home and Garden Products Retailers ins Chile Table 15: Key Music, Video and Entertainment Retailers in Chile Table 16: Key Sports and Leisure equipment Retailers in Chile Table 17: Key Jewelry, watches and accessories Retailers in Chile Table 18: Key Luggage and Leather Goods Retailers in Chile Table 19: Chile Exchange Rate CLP-US$ (Annual Average), 2010-2015 Table 20: Chile Exchange Rate CLP-US$ (Annual Average), 2016-2020 Table 21: Verdict Retail Channel Definitions Table 22: Verdict Retail Category Definitions


List of Figures
Figure 1: GDP Values (Current US$) billion, 2010-2015 Figure 2: Growth Rate of GDP (Constant US$), 2010-2015 Figure 3: GDP Value and Growth (CLP billion, %), 2010-2015 Figure 4: Forecasts for GDP Value and Growth (CLP billion, %), 2015-2020 Figure 5: Personal Savings (%), 2005-2015 Figure 6: Share of Employment by Sector (%), 2005 and 2015 Figure 7: Unemployment Rate (%), 2005-2015 Figure 8: Inflation GDP deflator (annual %) 2005-2015 Figure 9: Household Consumption Expenditure of Chile (CLP billion), 2005 and 2015 Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015 Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015 Figure 12: Total Population and Growth Rate (Millions, %), 2005-2020 Figure 13: Population Split by Gender (%), 2015 and 2020E Figure 14: Population Split by Age Group (%), 2015 and 2020E Figure 15: Per Capita Spend on Retail (CLP), 2005 and 2015 Figure 16: Per Capita Spend (CLP) on Retail by Age Group (%), 2005 and 2015 Figure 17: Rural and Urban Populations (% of total population) 2005, 2015E and 2020E Figure 18: Major cities with high spend on retail Figure 19: Doing Business in Chile Figure 20: Total Number of Internet Users and Penetration (Millions, %), 2006-2015 Figure 21: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2005-2015 Figure 22: Total Number of Mobile Phone Subscriptions and Penetration (Millions, %), 2005-2015 Figure 23: MasterCard's- Qkr app- It's easy and quick Figure 24: Retail Sales Value and Growth (CLP billion, %), 2005-2015 Figure 25: Retail Sales as % of Total Consumer Spend (%), 2005 and 2015 Figure 26: Total Retail Sales and Growth Rate (CLP billion, %), 2015 and 2020 Figure 27: Online Sales and Growth Rate (CLP billion, %) 2015-2020 Figure 28: Share of Key Product Sectors (%), 2015 and 2020 Figure 29: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2015-2020 Figure 30: Value Growth of Key Product Sectors (CLP billion), 2015-2020 Figure 31: Spend Per Channel, 2015 and 2020 Figure 32: Online Penetration of Key Product Sectors (%), 2015 Figure 33: Online Penetration of Key Product Sectors (%), 2020 Figure 34: Share of Clothing in overall Retail 2015 and 2020 Figure 35: Retail Sales Value and Growth (CLP billion, %) of Clothing 2015-2020 Figure 36: Spend-per-Head on Clothing 2015 and 2020 Figure 37: Share of Clothing by Women's Wear, Men's Wear and Children's Wear 2015 and 2020 Figure 38: Childrenswear Sales Value and Growth (CLP billion, %) 2015-2020 Figure 39: Menswear Sales Value and Growth (CLP billion, %) 2015-2020 Figure 40: Womenswear Sales Value and Growth (CLP billion, %) 2015-2020 Figure 41: Online Spend in Clothing 2015-2020 Figure 42: Online Share of Total Clothing Spend 2015 and 2020 Figure 43: Spending per Channel in Clothing (%) 2015 and 2020 Figure 44: Share of Footwear in Total Retail 2015 and 2020 Figure 45: Retail Sales Value and Growth (CLP billion, %) of Footwear 2015-2020 Figure 46: Spend-per-Head on Footwear 2015 and 2020 Figure 47: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2015 and 2020 Figure 48: Women's Footwear Sales Value and Growth (CLP billion, %) 2015-2020 Figure 49: Men's Footwear Sales Value and Growth (CLP billion, %) 2015-2020 Figure 50: Children's Footwear Sales Value and Growth (CLP billion, %) 2015-2020 Figure 51: Online Spend in Footwear 2015-2020 Figure 52: Online Share of total Footwear Spend 2015 and 2020 Figure 53: Spending per Channel in Footwear (%) 2015 and 2020 Figure 54: Share of Books, News and Stationery in Total Retail 2015 and 2020 Figure 55: Retail Sales Value and Growth (CLP billion, %) of Books, News, and Stationery 2015-2020 Figure 56: Spend-per-Head on Books, News, and Stationery 2015 and 2020 Figure 57: Online Spend in Books, News, and Stationery 2015-2020 Figure 58: Online Share of total Books, News and Stationery Spend 2015 and 2020 Figure 59: Spending per Channel in Books, News, and Stationery (%) 2015 and 2020 Figure 60: Share of Electrical and Electronics in overall Retail 2015 and 2020 Figure 61: Retail Sales Value and Growth (CLP billion, %) of Electrical and Electronics 2015-2020 Figure 62: Spend-per-Head on Electrical and Electronics 2015 and 2020 Figure 63: Online Spend in Electrical and Electronics 2015-2020 Figure 64: Online Share of total Electrical and Electronics Spend 2015 and 2020 Figure 65: Spending per Channel in Electrical and Electronics (%) 2015 and 2020 Figure 66: Share of Food and Grocery in overall Retail 2015 and 2020 Figure 67: Retail Sales Value and Growth (CLP billion, %) of Food and Grocery 2015-2020 Figure 68: Spend-per-Head on Food and Grocery 2015 and 2020 Figure 69: Online Spend in Food and Grocery 2015-2020 Figure 70: Online Share of total Food and Grocery Spend 2015 and 2020 Figure 71: Spending per Channel in Food and Grocery (%) 2015 and 2020 Figure 72: Share of Health and Beauty in overall Retail 2015 and 2020 Figure 73: Retail Sales Value and Growth (CLP billion, %) of Health and Beauty 2015-2020 Figure 74: Spend-per-Head on Health and Beauty 2015 and 2020 Figure 75: Online Spend in Health and Beauty 2015-2020 Figure 76: Online Share of total Health and Beauty Spend 2015 and 2020 Figure 77: Spending per Channel in Health and Beauty (%) 2015 and 2020 Figure 78: Share of Furniture and Floor Coverings in overall Retail 2015 and 2020 Figure 79: Retail Sales Value and Growth (CLP billion, %) of Furniture and Floor Coverings 2015-2020 Figure 80: Spend-per-Head on Furniture and Floor Coverings 2015 and 2020 Figure 81: Online Spend in Furniture and Floor Coverings 2015-2020 Figure 82: Online Share of total Furniture and Floor Coverings Spend 2015 and 2020 Figure 83: Spending per Channel in Furniture and Floor Coverings (%) 2015 and 2020 Figure 84: Share of Home and Garden Products in overall Retail 2015 and 2020 Figure 85: Retail Sales Value and Growth (CLP billion, %) of Home and Garden Products 2015-2020 Figure 86: Spend-per-Head on Home and Garden Products 2015 and 2020 Figure 87: Online Spend in Home and Garden Products 2015-2020 Figure 88: Online Share of total Home and Garden Products Spend 2015 and 2020 Figure 89: Spending per Channel in Home and Garden Products (%) 2015 and 2020 Figure 90: Share of Music, Video, and Entertainment Software in overall Retail 2015 and 2020 Figure 91: Retail Sales Value and Growth (CLP billion, %) of Music, Video, and Entertainment Software 2015-2020 Figure 92: Spend-per-Head on Music, Video, and Entertainment Software 2015 and 2020 Figure 93: Online Spend in Music, Video, and Entertainment Software 2015-2020 Figure 94: Online Share of total Music, Video, and Entertainment Software Spend 2015 and 2020 Figure 95: Share of total Music, Video, and Entertainment Software Spend 2015 and 2020 Figure 96: Share of Sports and Leisure Equipment in overall Retail 2015 and 2020 Figure 97: Retail Sales Value and Growth (CLP billion, %) of Sports and Leisure Equipment 2015-2020 Figure 98: Spend-per-Head on Sports and Leisure Equipment 2015 and 2020 Figure 99: Online Spend in Sports and Leisure Equipment 2015-2020 Figure 100: Online Share of total Sports and Leisure Equipment Spend 2015 and 2020 Figure 101: Spending per Channel in Sports and Leisure Equipment (%) 2015 and 2020 Figure 102: Share of Jewelry, Watches, and Accessories in overall Retail 2015 and 2020 Figure 103: Retail Sales Value and Growth (CLP billion, %) of Jewelry, Watches, and Accessories 2015-2020 Figure 104: Spend-per-Head on Jewelry, Watches, and Accessories 2015 and 2020 Figure 105: Online Spend in Jewelry, Watches, and Accessories 2015-2020 Figure 106: Online Share of total Jewelry, Watches, and Accessories Spend 2015 and 2020 Figure 107: Spending per Channel in Jewelry, Watches, and Accessories (%) 2015 and 2020 Figure 108: Share of Luggage and Leather Goods in overall Retail 2015 and 2020 Figure 109: Retail Sales Value and Growth (CLP billion, %) of Luggage and Leather Goods 2015-2020 Figure 110: Spend-per-Head on Luggage and Leather Goods 2015 and 2020 Figure 111: Online Spend in Luggage and Leather Goods 2015-2020 Figure 112: Online Share of total Luggage and Leather Goods Spend 2015 and 2020 Figure 113: Spending per Channel in Luggage and Leather Goods (%) 2015 and 2020 Figure 114: The Triangulated Market Sizing Methodology

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