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Published: Mar, 2014 | Pages:
86 | Publisher: Huidian Research
Industry: Pharmaceuticals & Healthcare | Report Format: Electronic (PDF)
Research and Investment Prospect of China Mobile Health Market, 2014-2018 mainly analyzes China mobile health market in the following aspects: market scale, structure of mobile health operators, operation models, business performance of major mobile medical solution suppliers; meanwhile it makes an analysis and prediction about future mobile health industry, so as to provide decision-making references for investors. Huidian Research estimated that the market scale of mobile health in China registered CNY 2.21 billion in 2013, an increase of 18.8% over the previous year; it is projected that the market scale will exceed CNY ten billion, reaching CNY 19.05 billion by the end of 2018. Data in 2013 show that market scale of mobile conventional services generated CNY 1.36 billion, mobile diagnostic services (only refer to online auxiliary diagnosis) reached CNY 290 million, and treatment services (including hospitalization) achieved CNY 220 million; while the market scale of mobile conventional services will be up to CNY 12.45 billion as of 2018. Because of the technical background of mobile internet, conventional services, diagnostic services and treatment services will occupy the majority of China mobile health market all along. At present there are more than 2000 types of mobile healthcare apps that mainly can be divided into five categories, namely, e-business apps for pharmaceutical products; apps for meeting professionals' demand to understand special information and inquire medical reference materials; apps for seeking doctors for treatment; service platform used for booking register and guiding service, as well as consultation and comments; segmented functional products. As of 2013 Chinese mobile phone users had a very low recognition toward mobile health. 9.7% users understand mobile health, 18.3% users have heard about it but are not familiar with it and 64.8% even have never heard of mobile heath completely. Only 7.2% of Chinese mobile phone users installed mobile healthcare apps in their phones or mobile devices. When choosing mobile health apps, Chinese mobile phone users pay close attention to security and quality of medical services, with 45.8% people most concern over security and 25.3% emphasize on quality, in addition they also care about the cost that they have to bear and promptness of service. A survey on improvements of mobile health that doctors expected in 2013 shows that 44% of respondent doctors hope that mobile health can promote hospitals' internal communication and 33% want mobile health to reduce administrative time.
1. Overview of Mobile Health 1.1 Basic Overview of Medical Industry 1.2 Definition and Connotation of Mobile Health 1.2.1 Concept 1.2.2 Superiority 2. Overall Operation Status of Global Mobile Health Industry 2.1 Development Status of Global Mobile Health Industry 2.2 Charge Mode of Foreign Mobile Health Industry 2.2.1 Charge Drug Companies 2.2.2 Charge Doctors 2.2.3 Charge Insurance Companies 2.2.4 Charge Hospitals 2.2.5 Charge Consumers 2.3 Development Prospect of Global Telemedicine Industry 2.3.1 The Global Irresistible Trend of E-health Care 2.3.2 Development Prospect of Global Mobile Health 3. Operation Environment of China Mobile Health Market 3.1 Macro Development Environment 3.2 Policy Environment 3.3 Social Environment 3.3.1 Population Size and Structure 3.3.2 Aging of Population and Change of Disease Spectrum 4. Development Analysis of China Mobile Internet Industry 4.1 Internet Basic Resources 4.2 Overall Scale of Netizen 4.3 Internet Application Situation 4.4 Scale of Mobile Netizen 4.5 Structural Analysis of Netizen 4.5.1 Sex Structure 4.5.2 Age Structure 4.5.3 Educational Background Structure 4.5.4 Occupational Structure 4.5.5 Income Structure 4.6 Application Situation of Mobile Netizen 5. Operation Status of China Medical Treatment and Public Health Industry 5.1 Overall Operation 5.2 Existing Problems 6. Development Analysis of China Mobile Health Industry 6.1 Development Situation 6.1.1 Development Status 6.1.2 Market Scale 6.1.3 Application Status of Mobile Health in Current Market 6.1.4 Hotspot in Future Mobile Health Application 6.2 Business Mode of China Mobile Health Market 6.3 Analysis on the Major Operator - China Telecom 6.4 China Mobile Health Technologies 6.4.1 Mobile Computer and EDA Technology 6.4.2 WLAN (Wireless Local Area Network) 6.4.3 Bar Code and RFID 6.5 Confronting Problems 7. Development Analysis of China Medical Informatization Industry 7.1 Overview of Medical Informatization 7.1.1 Concept and Connotation of Medical Informatization 7.1.2 Concept and Composition of Digital Hospitals 7.1.3 Construction and Development Stage 7.1.4 Development Status 7.2 Development Situation of China Medical Informatization Industry 7.2.1 Four Stages 7.2.2 Characteristics of Demand 7.3 Problems and Challenges 7.4 Development Prospects 8. Development Analysis of China Telemedicine Industry 8.1 Overview of Telemedicine 8.1.1 Concept 8.1.2 Technical Characteristics 8.1.3 Main Contents 8.2 Development Situation of China Telemedicine Industry 8.3 Core Technologies 8.3.1 Multimedia Data Base 8.3.2 Electronic Medical Record (EMR) 8.3.3 Network Technique 8.3.4 Medical Image Processing Technology 8.3.5 Video Conferencing Technology 8.4 Existing Problems 8.5 Prospect Forecast of Telemedicine System 9. Comprehensive Analysis on Major Enterprises in China Mobile Health Industry 9.1 Leading Enterprises of Mobile Healthcare App 9.1.1 Spring Rain Online Doctors 9.1.2 HaoDF 9.2 China Mobile Medical Solution Suppliers 9.2.1 BIOLIGHT 9.2.2 Andon 9.2.3 Life Care Networks 9.2.4 KingYee 9.2.5 CONTEC 10. Prospect Forecast and Investment Analysis of China Mobile Health Industry 10.1 Prospect and Trend Prediction 10.2 Investment Risks 10.3 Investment Proposals
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