Research and Future Development Forecast of Automobile Steering Device Industry in China, 2014-2018, makes in-depth analysis on China's automobile steering device industry in the aspects of policy, features & characteristics, competition landscape, demand structure, latest news, development trend as well as key enterprises. As China's automobile steering device manufacturing industry has developed rapidly, many foreign enterprises have devoted themselves to China's market successively, and the joint ventures are booming in China, so the market share of independent Chinese enterprises have suffered a sharp drop. Now, China's automobile steering device market is divided by three major forces: foreign-owned enterprises and Sino-foreign joint ventures take up the high-end market; relatively competitive state-owned ones and private enterprises occupy the middle-end market; less competitive medium and small sized enterprises struggle in low-end market. According to the latest statistics, China's independent automobile steering device brands hold about 85% market share in the field of commercial vehicles, forming a solid foundation for domestic brands, and about 50% market share in the field of passenger vehicles, where the competition with foreign brands is much fiercer. Foreign-owned enterprises and joint ventures are dominant in China's high and middle-end passenger vehicle market and high-end commercial vehicle market. In the field of sedan-accessories, the high technical barrier of joint ventures makes the domestic manufacturers hard to expand the business. Therefore, those Chinese enterprises have no choice but to target on independent brands which have a market share less than 30%, resulting a narrow marketing space and limited development scale. There are 150 automobile steering device enterprises (excluding family workshops) in China at present, of which private ones exceed 70%, state-owned ones are less than 15%, joint ventures account for about 10%, and sole proprietorships account for 5%. And about 50 relatively larger enterprises are specialized in producing components and parts of automobile steering devices (including joint ventures), such as Hubei Henglong Group, ZF Shanghai Steering Systems Co., Ltd., Xinhang Yubei Steering System Co., Ltd., and Hubei Tri-ring Auto Electric Co., Ltd.
1. Overview of Automobile Steering Device 1.1 Definition 1.2 Function 1.3 Classification 2. Current Status of International Automobile Steering Device Industry 2.1 Current Status Analysis 2.2 Technology Development 2.2.1 Pure Mechanical Steering System 2.2.2 Hydraulic Power Steering System 2.2.3 Electric Power Steering (EPS) System 2.2.4 Steer-by-wire (SBW) System 2.3 Comparison and Contrast of Market Development Models 2.3.1 Japan 2.3.2 Germany 2.3.3 America 3. Environment Analysis on Automobile Steering Device Industry in China 3.1 Economic Development Environment 3.2 Relevant Laws, Regulations, and Standards 3.2.1 Overview of Policy Environment of China's Automobile Industry during the 12th Five Year Plan 3.2.2 Policy Concerning Automobile Industry Development 3.2.3 Major Laws and Regulations of Automobile Industry 3.2.4 Professional Standards of Automobile Steering Device Industry 4. Current Status of Automobile Steering Device Industry in China 4.1 Current Status Analysis 4.1.1 Import Surpasses Export, Domestic Products Expect to Enhance Competence 4.1.2 Unshaped R & D Strength, Less Market Opportunity 4.2 Features of Automobile Steering Device Industry in China 4.2.1 Features of Marketing Models 4.2.2 Periodical, Regional, and Seasonal Characteristics 4.3 Upstream and Downstream Conditions of Automobile Steering Device Industry in China 4.3.1 Upstream Conditions 4.3.2 Downstream Conditions 4.4 Profitability and Trend of Automobile Steering Device Industry in China 4.5 Concentration Ratio of Automobile Steering Device Industry in China 4.6 Competitive Landscape of Automobile Steering Device Industry in China 4.6.1 Three Major Forces Divide the Market 4.6.2 Independent Brands hold Minor High-end Market Share 5. Supply & Demand Analysis and Forecast of Automobile Steering Device Industry in China 5.1 Supply Conditions 5.2 Demand Conditions and Forecast 5.2.1 Analysis on Demand Shift 5.2.2 OE Market Demand, 2009-2013 5.2.3 OE Market Demand Structure 5.2.4 OE Market Demand Forecast, 2014-2018 5.2.5 Aftermarket Demand Analysis and Forecast 5.3 Demand Analysis and Forecast of Market Segmentations 5.3.1 Passenger Vehicles 5.3.2 Commercial Vehicles 6. Export & Import Analysis of Automobile Steering Device Industry in China 6.1 Import Volume and Amount, 2012-2013 6.2 Export Volume and Amount, 2012-2013 6.3 Major Import Sources and Export Destinations in terms of Trading Amount, 2012-2013 7. Technology Development Analysis on China's Automobile Steering Device 7.1 Technical Specifications and Current Status 7.2 Technology Development Trend 7.2.1 Sensor Technology 7.2.2 Control Strategy 7.2.3 Power Steering Motor 8. Major Chinese Automobile Steering Device Enterprises 8.1 Fawer Automotive Parts Limited Company 8.1.1 Company Profile 8.1.2 Competitiveness 8.1.3 Operation Conditions 8.1.4 Future Development Strategy and Business Plan 8.1.5 Products and Main Customers 8.2 ZF Shanghai Steering Systems Co., Ltd 8.2.1 Company Profile 8.2.2 Operation Conditions 8.2.3 Core Values 8.2.4 Products and Main Customers 8.3 Shanghai Beite Technology Co., Ltd 8.3.1 Company Profile 8.3.2 Competitiveness 8.3.3 Operation Conditions 8.3.4 Future Development Strategy 8.3.5 Products and Main Customers 8.4 Jinzhou Henglong Auto-Parts Manufacture Co., Ltd 8.4.1 Company Profile 8.4.2 Competitiveness 8.4.3 Operation Conditions 8.4.4 Future Development Strategy 8.4.5 Products and Main Customers 8.5 Chongqing Changfeng Machinery Co., Ltd 8.5.1 Company Profile 8.5.2 Competitiveness 8.5.3 Operation Conditions 8.5.4 Future Development Strategy 8.5.5 Products and Main Customers 9. Future Development Trend Analysis on Automobile Steering Device Industry in China 9.1 Macroeconomic Environment Trend 9.2 Market Development Trend 9.3 Automobile Steering Device Development Trend 10. Barriers to Entry and Industrial Risk Analysis on Automobile Steering Device Industry in China 10.1 Barriers to Entry 10.1.1 Relatively Exclusive Auto-parts Purchase System 10.1.2 Complicated and Time Consuming Quality System Certification, Process Examination, and Product Verification 10.1.3 Product Technical Barrier, R & D Barrier 10.1.4 Capital and Scale Economy Barrier 10.1.5 Management Technique Barrier 10.2 Industrial Risks 10.2.1 Policy and System Risks 10.2.2 Slowing Down Growth Risk of Automobile Industry 10.2.3 Market Competition Risk 10.2.4 Raw Material Price Rising Risk 10.2.5 Foreign Investment Risk 11. Investment Suggestions of Automobile Steering Device Industry in China 11.1 SWOT Analysis 11.1.1 Strengths 11.1.2 Weakness 11.1.3 Opportunity 11.1.4 Threats 11.2 Market Strategy Analysis
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