China’s online shopping market is the biggest online shopping market in the world accounting to around USD 450 billion, in 2014. It is expected to reach around USD 780 billion in 2016. It is likely to grow at a CAGR of over 42% from 2011 to 2016 (forecast period). Affordable rate and conveniences with regards to delivery and other services, and improved logistics are the primary drivers of this market. The online shopping China market is fragmented into application, end-users, and regions. Applications comprise clothes, bags, and suitcases accounted for around 27% of market share. Companies are choosing to explore health care, home décor, and maternal & kid products. This is expected to impelling the market in the coming years. The end-users are fragmented into business to customer (B2C), customer to customer (C2C), and others. B2B accounted for around 54% of gross merchandise volume (GMV) in 2015. It is expected to expand in the coming years. Quality of goods and better services is expected to impel market growth in the coming years. B2C is expected to continue maintaining the impetus in China’s online shopping market. Zhejiang, Guangdong, Liaoning, Sichuan, Fujian, Jiangsu, Tianjin, and Beijing regions of China did most of their shopping on Taobao and Shanghai. Alibaba is most preferred in provinces like Zhejiang and Hangzhou. Shanghai, Jiangsu, Zhejiang accounted for a total of 15% of the national delivery packages. It is expected to increase to around 25% of total packages sent. Zhejiang, Shanghai, Fujian, Guangdong, and Jiangsu have the highest receiving and delivering rate of online orders in China. While Tibet, Qinghai, and Gansu are have the lowest spending average. Lack of traditional commerce in Xinjiang as opposed to other regions of China has boosted online shopping as an essential channel of buying products.
Table of Contents 1. Overview of Online Shopping Industry 1.1 Brief Introduction of Online Shopping Industry 1.1.1 Definition 1.1.2 Classification 1.2 Characteristics of Online Shopping 1.2.1 Digitization of Information 1.2.2 Imperceptibility 1.2.3 Unlimited Space and Time 1.2.4 Low Transaction Cost 1.2.5 Bad Shopping Experience 1.3 Operational Procedure of Online Shopping 2. Development Environment of China Online Shopping Industry 2.1 Analysis of Economic Environment 2.1.1 Macro Economy 2.1.2 GDP 2.1.3 Fixed Asset Investment 2.1.4 Total Export-Import Value and Growth Rate 2.2 Policy Environment 2.2.1 Relevant Policy 2.2.2 Development Planning 3. Status Quo of China Online Shopping Industry 3.1 Status Quo of China Online Shopping Market 3.1.1 User Scale 3.1.2 Transaction Scale 3.1.3 B2C and C2C Enterprises 3.1.4 Quantity Scale of Personal Online Shops 3.2 Existing Problems of China Online Shopping Market 3.2.1 Consumer Rights and Interests 3.2.2 Transaction Trust Problem 3.2.3 Payment Problem 3.2.4 Credibility 3.2.5 Legislative Problem 3.3 Competitive Landscape of Online Shopping 4. C2C Shopping Websites 4.1 Taobao 4.1.1 Introduction of Taobao and Tmall 4.1.2 Business Performance 4.1.3 Strength and Weakness 4.2 Eachnet 4.2.1 Introduction 4.2.2 Business Performance 4.2.3 Strength and Weakness 4.3 Paipai 4.3.1 Introduction 4.3.2 Business Performance 4.3.3 Strength and Weakness 5. Comprehensive B2C Shopping Websites in China 5.1 Dangdang 5.1.1 Introduction 5.1.2 Business Performance 5.1.3 Strength and Weakness 5.2 AMAZON 5.2.1 Introduction 5.2.2 Business Performance 5.2.3 Strength and Weakness 5.3 Redbaby 5.3.1 Introduction 5.3.2 Business Performance 5.3.3 Strength and Weakness 6. Clothing B2C Shopping Websites in China 6.1 VANCL 6.1.1 Introduction 6.1.2 Business Performance 6.1.3 Development Strategy 6.2 M18 6.2.1 Introduction 6.2.2 Business Performance 6.2.3 Development Strategy 6.3 Menglu 6.3.1 Introduction 6.3.2 Development Strategy 6.4 Moonbase 6.4.1 Introduction 6.4.2 Business Performance 6.4.3 Development Strategy 7. Digital Household Appliance B2C Shopping Websites 7.1 JD 7.1.1 Introduction 7.1.2 Business Performance 7.1.3 Development Strategy 7.2 51buy 7.2.1 Introduction 7.2.2 Business Performance 7.2.3 Development Strategy 7.3 Suning 7.3.1 Introduction 7.3.2 Business Performance 7.3.3 Development Strategy 8. Status Quo of Group Purchase Online 8.1 Status Quo of Group Purchase Websites 8.2 Categories of Group Purchase Websites 8.3 Problems of Group Purchase Websites 8.3.1 Group Purchase Websites are of Varying Quality 8.3.2 Products Quality and Service Shrink 8.3.3 Make an appointment to Consume; Difficulties of Returning Goods 8.3.4 Payment before Consumption, Lack of Guarantee Mechanism 9. Future Development Trend of China Online Shopping Market 9.1 Development Trend 9.1.1 Depth 9.1.2 Individuation 9.1.3 Specialization 9.1.4 Amalgamation 9.1.5 Servitization 9.2 B2C Will be Main Trend in Future Online Shopping Market 9.2.1 Authority 9.2.2 Brand Building 9.3 Market Size Forecast 10. Investment Opportunities and Risks of Online Shopping Industry 10.1 Investment Opportunities 10.1.1 Relevant Policies 10.1.2 Big Development Space for B2C 10.1.3 Development of Related Industries 10.2 Investment Risks 10.2.1 Market Operation 10.2.2 Technical Risk 10.2.3 Policy Risk 10.2.4 Credit Risk 10.3 Investment Suggestions 10.3.1 Establish Relevant Laws and Regulations 10.3.2 Publicize Advantages of Online Shopping; Expand the Influences of Online Shopping 10.3.3 Integration of Traditional Physical Sales
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