Research and Development Trend of China Online Shopping Market, 2013-2017

 Table of Contents

1. Overview of Online Shopping Industry
1.1 Brief Introduction of Online Shopping Industry
1.1.1 Definition 
1.1.2 Classification
1.2 Characteristics of Online Shopping
1.2.1 Digitization of Information
1.2.2 Imperceptibility
1.2.3 Unlimited Space and Time
1.2.4 Low Transaction Cost
1.2.5 Bad Shopping Experience
1.3 Operational Procedure of Online Shopping

2. Development Environment of China Online Shopping Industry
2.1 Analysis of Economic Environment
2.1.1 Macro Economy 
2.1.2 GDP
2.1.3 Fixed Asset Investment
2.1.4 Total Export-Import Value and Growth Rate
2.2 Policy Environment
2.2.1 Relevant Policy
2.2.2 Development Planning

3. Status Quo of China Online Shopping Industry
3.1 Status Quo of China Online Shopping Market
3.1.1 User Scale
3.1.2 Transaction Scale
3.1.3 B2C and C2C Enterprises 
3.1.4 Quantity Scale of Personal Online Shops
3.2 Existing Problems of China Online Shopping Market
3.2.1 Consumer Rights and Interests
3.2.2 Transaction Trust Problem
3.2.3 Payment Problem
3.2.4 Credibility
3.2.5 Legislative Problem 
3.3 Competitive Landscape of Online Shopping

4. C2C Shopping Websites
4.1 Taobao
4.1.1 Introduction of Taobao and Tmall
4.1.2 Business Performance
4.1.3 Strength and Weakness
4.2 Eachnet
4.2.1 Introduction
4.2.2 Business Performance
4.2.3 Strength and Weakness
4.3 Paipai
4.3.1 Introduction
4.3.2 Business Performance
4.3.3 Strength and Weakness

5. Comprehensive B2C Shopping Websites in China
5.1 Dangdang
5.1.1 Introduction
5.1.2 Business Performance
5.1.3 Strength and Weakness
5.2 AMAZON
5.2.1 Introduction
5.2.2 Business Performance
5.2.3 Strength and Weakness
5.3 Redbaby
5.3.1 Introduction
5.3.2 Business Performance
5.3.3 Strength and Weakness

6. Clothing B2C Shopping Websites in China
6.1 VANCL
6.1.1 Introduction
6.1.2 Business Performance
6.1.3 Development Strategy
6.2 M18
6.2.1 Introduction
6.2.2 Business Performance
6.2.3 Development Strategy
6.3 Menglu 
6.3.1 Introduction
6.3.2 Development Strategy
6.4 Moonbase
6.4.1 Introduction
6.4.2 Business Performance
6.4.3 Development Strategy

7. Digital Household Appliance B2C Shopping Websites
7.1 JD
7.1.1 Introduction
7.1.2 Business Performance
7.1.3 Development Strategy
7.2 51buy
7.2.1 Introduction
7.2.2 Business Performance
7.2.3 Development Strategy
7.3 Suning
7.3.1 Introduction
7.3.2 Business Performance
7.3.3 Development Strategy

8. Status Quo of Group Purchase Online
8.1 Status Quo of Group Purchase Websites
8.2 Categories of Group Purchase Websites
8.3 Problems of Group Purchase Websites
8.3.1 Group Purchase Websites are of Varying Quality
8.3.2 Products Quality and Service Shrink
8.3.3 Make an appointment to Consume; Difficulties of Returning Goods
8.3.4 Payment before Consumption, Lack of Guarantee Mechanism 

9. Future Development Trend of China Online Shopping Market
9.1 Development Trend
9.1.1 Depth
9.1.2 Individuation
9.1.3 Specialization
9.1.4 Amalgamation
9.1.5 Servitization
9.2 B2C Will be Main Trend in Future Online Shopping Market
9.2.1 Authority 
9.2.2 Brand Building
9.3 Market Size Forecast

10. Investment Opportunities and Risks of Online Shopping Industry
10.1 Investment Opportunities 
10.1.1 Relevant Policies
10.1.2 Big Development Space for B2C
10.1.3 Development of Related Industries
10.2 Investment Risks
10.2.1 Market Operation
10.2.2 Technical Risk
10.2.3 Policy Risk
10.2.4 Credit Risk
10.3 Investment Suggestions
10.3.1 Establish Relevant Laws and Regulations
10.3.2 Publicize Advantages of Online Shopping; Expand the Influences of Online Shopping
10.3.3 Integration of Traditional Physical Sales

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