Summary The limonata segment within still drinks was particularly popular. Dairy drinks benefited from the performance of PL white milk sales and ayran drinks. Carbonates consumption achieved a positive result, the category received the support from marketing strategies during the New Year. There were higher prices for beverage products during the Q4-15, this had an impact on consumption. Key Findings -Successful growth was achieved within the chilled segment of the white milk category , it was supported by Private Label chilled white milk -A shift away from bulk/HOD water due to health concerns contributed to growth in the packaged water category -The restrictions on advertising impacted the growth of spirits -The cold winter months are important for hot tea and coffee consumption and new flavour developments have encouraged growth Synopsis Canadean's Turkey Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: -Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories -Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour -An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends -Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016 -Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots) -Update on important soft drinks corporate activity -Quarterly selected retail price movements for key brands by category covering the most recent five quarters -Our Q4 special focus update on the latest trends in functional and flavoured waters Reasons To Buy -Gain an in-depth understanding of the most up-to-date trends in the Turkey beverage industry to support and enhance your strategic planning -Investigate the latest quarterly and emerging annual trends in Turkey to back your marketing initiatives -Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company -View a selection of the key quarterly new soft drinks product launches and identify competitor activity -Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
Table of Contents
1.1 At A Glance 1.2 Impact Of the Economic Situation 1.3 Highlights 1.4 Market Drivers 1.5 Market Trends 1.6 Soft Drinks 1.6.1Packaged Water 1.6.2Bulk/HOD Water 1.6.3Carbonates 1.6.4Juice 1.6.5Nectars 1.6.6Still Drinks 1.6.7Squash/Syrups 1.6.8Fruit Powders 1.6.9Iced/RTD Tea Drinks 1.6.10 Iced/RTD Coffee Drinks 1.6.11 Sports Drinks 1.6.12 Energy Drinks 1.7 Alcoholic Drinks 1.7.1Beer 1.7.2Cider 1.7.3Spirits 1.7.4Wines 1.7.5Other Alcoholic Drinks 1.8 Dairy Drinks 1.8.1White Milk 1.8.2Cultured Dairy Drinks 1.8.3Flavored Milk 1.8.4Soymilk 1.9 Hot Beverages 1.9.1Hot Tea 1.9.2Hot Coffee 1.10 Soft Drinks Quarterly Update 1.10.1 Industry News 1.10.2 Distribution News 1.10.3 Packaging/Legislation News 1.11 New Products and Photo Shots 1.12 Focus On Flavoured and Functional Waters 1.13 Data Tables 1.14 Pricing Tables
List of Tables
Table 1: Turkey at a Glance - Quarterly Performance and Latest Forecast Table 2: Impact Of The Economic Situation Table 3: Functional and Flavored Waters, 2013-2015F Table 4: Commercial Beverage Market Trends - Million Liters, 2015P-2016F Table 5: Commercial Beverage Market Trends - Million Unit Cases, 2015P-2016F Table 6: Soft Drinks Market Trends - Million Liters, 2015P-2016F Table 7: Soft Drinks Market Trends - Million Unit Cases, 2015P-2016F Table 8: Carbonates Market Trends - Million Liters, 2015P-2016F Table 9: Carbonates Market Trends - Million Unit Cases, 2015P-2016F Table 10: Selected Retail Price Movements, 2015-2016
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