Summary In 2015 the loss was highest for soft drinks and water, but beer showed a flat development compared with 2014. Price remained a key factor in purchasing decisions with PL products very much at the forefront, thereby producing a detrimental commodity image. Good weather conditions and an active marketing policy helped the beverage market to grow again for the third quarter in a row. Key Findings -Influenced by negative media attacks, juice has become increasingly exposed to competition from other categories -Results led to the conclusion that the alcoholic drinks market was flat for the whole of 2015 -The strong franc made it more and more profitable to import milk to Switzerland. Some of the discounters started to increase the imported volumes, and prices dropped -Ethical consumption remained a key area of interest for hot tea consumers, with premiumisation a key opportunity Synopsis Canadean's Switzerland Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: -Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories -Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour -An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends -Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016 -Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots) -Update on important soft drinks corporate activity -Our Q4 special focus update on the latest trends in functional and flavoured waters Reasons To Buy -Gain an in-depth understanding of the most up-to-date trends in the Switzerland beverage industry to support and enhance your strategic planning -Investigate the latest quarterly and emerging annual trends in Switzerland to back your marketing initiatives -Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company -View a selection of the key quarterly new soft drinks product launches and identify competitor activity -Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
Table of Contents
1.1 At A Glance 1.2 Impact Of The Economic Situation 1.3 Highlights 1.4 Market Drivers 1.5 Market Trends 1.6 Soft Drinks 1.6.1.Packaged Water 1.6.2.Bulk/HOD Water 1.6.3.Carbonates 1.6.4.Juice 1.6.5.Nectars 1.6.6.Still Drinks 1.6.7.Squash/Syrups 1.6.8.Iced/RTD Tea Drinks 1.6.9.Iced/RTD Coffee Drinks 1.6.10Sports Drinks 1.6.11Energy Drinks 1.7 Alcoholic Drinks 1.7.1.Beer 1.7.2.Cider 1.7.3.Spirits 1.7.4.Wines 1.7.5.Other Alcoholic Drinks 1.8 Dairy Drinks 1.8.1.White Milk 1.8.2.Cultured Dairy Drinks 1.8.3.Flavored Milk 1.8.4.Other Liquid Dairy 1.8.5.Soymilk 1.8.6.Grain, Nut, Rice and Seed Milk Alternative Drinks 1.9 Hot Beverages 1.9.1.Hot Tea 1.9.2.Hot Coffee 1.10 .. Soft Drinks Quarterly Update 1.10.1Industry News 1.10.2Distribution News 1.11 .. Focus On Flavoured and Functional Waters 1.12 .. Data Tables
List of Tables
Table 1: Switzerland at a Glance - Quarterly Performance and Latest Forecast Table 2: Impact Of The Economic Situation Table 3: Functional and Flavored Waters, 2013-2015F Table 4: Commercial Beverage Market Trends - Million Liters, 2015P-2016F Table 5: Commercial Beverage Market Trends - Million Unit Cases, 2015P-2016F Table 6: Soft Drinks Market Trends - Million Liters, 2015P-2016F Table 7: Soft Drinks Market Trends - Million Unit Cases, 2015P-2016F Table 8: Carbonates Market Trends - Million Liters, 2015P-2016F Table 9: Carbonates Market Trends - Million Unit Cases, 2015P-2016F
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