Summary Although marked by periods of social unrest, Q4-15 was good for the beverage industry, especially for soft drinks, which seemed once again to have benefited the most from aligned positive factors (favourable weather, regained consumer confidence, extra disposable income). The effects of the VAT reduction (for food and non-alcoholic beverages) have started to be felt more in food categories, while they are slightly fading for soft drinks. Key Findings -The carbonated water segment was favoured during the holidays, as Romanians continued to enjoy mixing wine with water -PL once again lost the battle with brands in the still drinks market, in Q4-15 and in 2015 overall. This might be explained by the atypical preference for mainstream PL over low-end PL, which made brands more appealing in terms of price comparison -In a period when price discounts and promotions/campaigns of all sorts are always poured into the market, the beer category recorded overall growth in Q4-15 -The positive accelerated pace of industrial packaged milk managed to determine growth in the overall category at yearly level, but the rate was modest Synopsis Canadean's Romania Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: -Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories -Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour -An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends -Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016 -Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots) -Update on important soft drinks corporate activity -Quarterly selected retail price movements for key brands by category covering the most recent five quarters -Our Q4 special focus update on the latest trends in functional and flavoured waters Reasons To Buy -Gain an in-depth understanding of the most up-to-date trends in the Romania beverage industry to support and enhance your strategic planning -Investigate the latest quarterly and emerging annual trends in Romania to back your marketing initiatives -Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company -View a selection of the key quarterly new soft drinks product launches and identify competitor activity -Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
Table of Contents
1.1 At A Glance 1.2 Impact Of The Economic Situation 1.3 Highlights 1.4 Market Drivers 1.5 Market Trends 1.6 Soft Drinks 1.6.1.Packaged Water 1.6.2.Bulk/HOD Water 1.6.3.Carbonates 1.6.4.Juice 1.6.5.Nectars 1.6.6.Still Drinks 1.6.7.Squash/Syrups 1.6.8.Iced/RTD Tea Drinks 1.6.9.Iced/RTD Coffee Drinks 1.6.10Sports Drinks 1.6.11Energy Drinks 1.7 Alcoholic Drinks 1.7.1.Beer 1.7.2.Cider 1.7.3.Spirits 1.7.4.Wines 1.7.5.Other Alcoholic Drinks 1.8 Dairy Drinks 1.8.1.White Milk 1.8.2.Cultured Dairy Drinks 1.8.3.Flavored Milk 1.8.4.Soymilk 1.8.5.Grain, Nut, Rice and Seed Milk Alternative Drinks 1.9 Hot Beverages 1.9.1.Hot Tea 1.9.2.Hot Coffee 1.10 .. Soft Drinks Quarterly Update 1.10.1Industry News 1.10.2Distribution News 1.11 .. New Products and Photo Shots 1.12 .. Focus On Flavoured and Functional Waters 1.13 .. Data Tables 1.14 .. Pricing Tables
List of Tables
Table 1: Romania at a Glance - Quarterly Performance and Latest Forecast Table 2: Impact Of The Economic Situation Table 3: Functional and Flavored Waters, 2013-2015F Table 4: Commercial Beverage Market Trends - Million Liters, 2015P-2016F Table 5: Commercial Beverage Market Trends - Million Unit Cases, 2015P-2016F Table 6: Soft Drinks Market Trends - Million Liters, 2015P-2016F Table 7: Soft Drinks Market Trends - Million Unit Cases, 2015P-2016F Table 8: Carbonates Market Trends - Million Liters, 2015P-2016F Table 9: Carbonates Market Trends - Million Unit Cases, 2015P-2016F Table 10: Selected Retail Price Movements, 2015-2016
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