Summary In Q4-15 the soft drinks market grew at a moderate rate overall due to the generally warmer year. Prices of raw materials and energy fuels were low and also producers offered a number of promotional discounts. There was a focus on existing products with little new introductions. Spirits are benefiting from on-premise marketing of imported brands and a growing demand for cocktails. Key Findings -Packaged water benefited from the stable low price of PET, allowing for more elasticity in prices/marketing costs -Limited purchasing power and limited awareness of value added products impeded greater success for white milk -Soymilk benefits from a loyal consumer base, combined with flavor diversification and the expansion of health stores have helped it to maintain its volume -Trend towards medicinal teas and herbal mixes with specific functions in the hot tea category Synopsis Canadean's Macedonia Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: -Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories -Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour -An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends -Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016 -Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots) -Update on important soft drinks corporate activity -Quarterly selected retail price movements for key brands by category covering the most recent five quarters -Our Q4 special focus update on the latest trends in functional and flavoured waters Reasons To Buy -Gain an in-depth understanding of the most up-to-date trends in the Macedonia beverage industry to support and enhance your strategic planning -Investigate the latest quarterly and emerging annual trends in Macedonia to back your marketing initiatives -Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company -View a selection of the key quarterly new soft drinks product launches and identify competitor activity -Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
Table of Contents
1.1 At A Glance 1.2 Impact Of The Economic Situation 1.3 Highlights 1.4 Market Drivers 1.5 Market Trends 1.6 Soft Drinks 1.6.1.Packaged Water 1.6.2.Bulk/HOD Water 1.6.3.Carbonates 1.6.4.Juice 1.6.5.Nectars 1.6.6.Still Drinks 1.6.7.Squash/Syrups 1.6.8.Fruit Powders 1.6.9.Iced/RTD Tea Drinks 1.6.10Iced/RTD Coffee Drinks 1.6.11Sports Drinks 1.6.12Energy Drinks 1.7 Alcoholic Drinks 1.7.1.Beer 1.7.2.Spirits 1.7.3.Wines 1.8 Dairy Drinks 1.8.1.White Milk 1.8.2.Cultured Dairy Drinks 1.8.3.Flavored Milk 1.8.4.Other Liquid Dairy 1.8.5.Soymilk 1.8.6.Grain, Nut, Rice and Seed Milk Alternative Drinks 1.9 Hot Beverages 1.9.1.Hot Tea 1.9.2.Hot Coffee 1.10 .. Soft Drinks Quarterly Update 1.10.1Distribution News 1.11 .. New Products and Photo Shots 1.12 .. Focus On Flavoured and Functional Waters 1.13 .. Data Tables 1.14 .. Pricing Tables
List of Tables
Table 1: Macedonia at a Glance - Quarterly Performance and Latest Forecast Table 2: Impact Of The Economic Situation Table 2: Functional and Flavored Waters, 2013-2015F Table 3: Commercial Beverage Market Trends - Million Liters, 2015P-2016F Table 4: Commercial Beverage Market Trends - Million Unit Cases, 2015P-2016F Table 5: Soft Drinks Market Trends - Million Liters, 2015P-2016F Table 6: Soft Drinks Market Trends - Million Unit Cases, 2015P-2016F Table 7: Carbonates Market Trends - Million Liters, 2015P-2016F Table 8: Carbonates Market Trends - Million Unit Cases, 2015P-2016F Table 9:Selected Retail Price Movements, 2015-2016
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