Summary Consumer mood is improving, however the majority of them remain cautious about prices and do their shopping thoughtfully; price discounts remain a key factor when choosing a product. Private Label underperformed the market; the products were mostly successful in the categories, where consumers show the least brand loyalty. Overall commercial beverages consumption remained stable in 2015 compared to 2014. Key Findings -As the winter months were warmer in comparison to last year the beverage market grew slightly -The health and wellness trend impacted positively on the consumption of packaged water, as the benefits of water consumption are often spoken about in the media -Beer volume tapered off in Q4-15 as a result of an excise tax increase in March and consumers switching from discounted to premium beer -A smooth performance was recorded for dairy drinks in Q4-15 compared to the previous year, as despite decreased prices the weather was average -The competition in retail chains for hot beverages was rather fierce, as the market was highly fragmented with many brands on shelves Synopsis Canadean's Lithuania Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: -Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories -Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour -An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends -Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016 -Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots) -Update on important soft drinks corporate activity -Quarterly selected retail price movements for key brands by category covering the most recent five quarters -Our Q4 special focus update on the latest trends in functional and flavoured waters Reasons To Buy -Gain an in-depth understanding of the most up-to-date trends in the Lithuania beverage industry to support and enhance your strategic planning -Investigate the latest quarterly and emerging annual trends in Lithuania to back your marketing initiatives -Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company -View a selection of the key quarterly new soft drinks product launches and identify competitor activity -Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
Table of Contents
1.1At A Glance 1.2Impact Of The Economic Situation 1.3Highlights 1.4Market Drivers 1.5Market Trends 1.6Soft Drinks 1.6.1Packaged Water 1.6.2Bulk/HOD Water 1.6.3Carbonates 1.6.4Juice 1.6.5Nectars 1.6.6Still Drinks 1.6.7Squash/Syrups 1.6.8Fruit Powders 1.6.9Iced/RTD Tea Drinks 1.6.10Sports Drinks 1.6.11Energy Drinks 1.7Alcoholic Drinks 1.7.1Beer 1.7.2Cider 1.7.3Spirits 1.7.4Wines 1.7.5Other Alcoholic Drinks 1.8Dairy Drinks 1.8.1White Milk 1.8.2Cultured Dairy Drinks 1.8.3Flavored Milk 1.8.4Other Liquid Dairy 1.8.5Soymilk 1.9Hot Beverages 1.9.1Hot Tea 1.9.2Hot Coffee 1.10 Soft Drinks Quarterly Update 1.10.1Industry News 1.10.2Distribution News 1.10.3Packaging/Legislation News 1.11 New Products and Photo Shots 1.12 Focus On Flavoured and Functional Waters 1.13 Data Tables 1.14 Pricing Tables
List of Tables
Table 1: Lithuania at a Glance - Quarterly Performance and Latest Forecast Table 2: Impact Of The Economic Situation Table 3: Functional and Flavored Waters, 2013-2015F Table 4: Commercial Beverage Market Trends - Million Liters, 2015P-2016F Table 5: Commercial Beverage Market Trends - Million Unit Cases, 2015P-2016F Table 6: Soft Drinks Market Trends - Million Liters, 2015P-2016F Table 7: Soft Drinks Market Trends - Million Unit Cases, 2015P-2016F Table 8: Carbonates Market Trends - Million Liters, 2015P-2016F Table 9: Carbonates Market Trends - Million Unit Cases, 2015P-2016F Table 10: Selected Retail Price Movements, 2015-2016
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