Summary Improvement in consumer mood, favourable weather for outdoor activities and positive GDP growth all featured in Q4-15, but this quarter came at the end of a good year, when many players did not have to chase volume in order to meet targets. All commercial beverages consumption fell slightly as the positive drivers did not transfer into a higher level of consumption for food and drinks. Price promotions were rare in Q4-15 and the biggest soft drinks categories recorded lower results compared to Q4-14, confirming that low prices remain the number one driver Key Findings -Among all categories where branded soft drinks are important, PL recorded only slight growth in Q4-15 -Still drinks recorded growth backed up by low prices, while iced/rtd tea drinks and nectars declined because fewer price promotions were run in these categories -White milk consumption fell in the quarter mainly as a result of the decline in pasteurized milk and lack of investment by dairy producers -After an excellent summer performance, beer returned to ordinary levels of consumption in the last quarter -Hot coffee consumption benefited from good weather during October and November that slightly increased on-premise consumption -The excellent tourist season and hot, sunny summer profited overall commercial beverages in 2015 Synopsis Canadean's Croatia Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: -Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories -Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour -An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends -Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016 -Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots) -Update on important soft drinks corporate activity -Quarterly selected retail price movements for key brands by category covering the most recent five quarters -Our Q4 special focus update on the latest trends in functional and flavoured waters Reasons To Buy -Gain an in-depth understanding of the most up-to-date trends in the Croatia beverage industry to support and enhance your strategic planning -Investigate the latest quarterly and emerging annual trends in Croatia to back your marketing initiatives -Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company -View a selection of the key quarterly new soft drinks product launches and identify competitor activity -Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
Table of Contents
1.1 At A Glance 1.2 Impact Of The Economic Situation 1.3 Highlights 1.4 Market Drivers 1.5 Market Trends 1.6 Soft Drinks 1.6.1Packaged Water 1.6.2Bulk/HOD Water 1.6.3Carbonates 1.6.4Juice 1.6.5Nectars 1.6.6Still Drinks 1.6.7Squash/Syrups 1.6.8Fruit Powders 1.6.9Iced/RTD Tea Drinks 1.6.10Iced/RTD Coffee Drinks 1.6.11Sports Drinks 1.6.12Energy Drinks 1.7 Alcoholic Drinks 1.7.1Beer 1.7.2Cider 1.7.3Spirits 1.7.4Wines 1.7.5Other Alcoholic Drinks 1.8 Dairy Drinks 1.8.1White Milk 1.8.2Cultured Dairy Drinks 1.8.3Flavored Milk 1.8.4Soymilk 1.8.5Grain, Nut, Rice and Seed Milk Alternative Drinks 1.9 Hot Beverages 1.9.1Hot Tea 1.9.2Hot Coffee 1.10 Soft Drinks Quarterly Update 1.10.1Industry News 1.10.2Distribution News 1.11 New Products and Photo Shots 1.12 Focus On Flavoured and Functional Waters 1.13 Data Tables 1.14 Pricing Tables
List of Tables
Table 1: Croatia at a Glance - Quarterly Performance and Latest Forecast Table 3: Functional and Flavored Waters, 2013-2015F Table 4: Commercial Beverage Market Trends - Million Liters, 2015P-2016F Table 5: Commercial Beverage Market Trends - Million Unit Cases, 2015P-2016F Table 6: Soft Drinks Market Trends - Million Liters, 2015P-2016F Table 7: Soft Drinks Market Trends - Million Unit Cases, 2015P-2016F Table 8: Carbonates Market Trends - Million Liters, 2015P-2016F Table 9: Carbonates Market Trends - Million Unit Cases, 2015P-2016F Table 10: Selected Retail Price Movements, 2015-2016
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