Summary Sales of soft drinks declined very marginally, with losses across most major categories again off-set by gains in packaged water, driven in particular by the strong performance of still variants in modern retail. In Q1-16 alcoholic drinks declined suffering from a fall in consumer confidence in response to the slowdown in economic recovery. Q1-16 has seen a continued disaffection towards standard white milk, with progressive switch towards special milks and alternative dairy drinks. Key Findings -In soft drinks, PL brands lost shares within modern retail principally driven by a significant reduction in promotional support by the retailers. -The shift towards off-premise continues, with beer in particular benefiting from the growing trend towards less structured meals at home, owing to its perception as a more versatile and informal beverage choice. -Price promotions continued to drive sales within ambient standard milk - which still accounts for at least two thirds of dairy drinks volume sales in Italy -Extensive advertising support by the leading players, also contributed to the positive development of the hot beverage category. Synopsis Canadean's Italy Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: -Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories -Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour -An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends -Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016 -Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots) -Update on important soft drinks corporate activity -Quarterly selected retail price movements for key brands by category covering the most recent five quarters -Our annual Q1 special focus update on the latest trends in soft drinks with local provenance Reasons To Buy -Gain an in-depth understanding of the most up-to-date trends in the Italy beverage industry to support and enhance your strategic planning -Investigate the latest quarterly and emerging annual trends in Italy to back your marketing initiatives -Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company -View a selection of the key quarterly new soft drinks product launches and identify competitor activity -Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
Table of Contents
1.1 . At A Glance 1.2 . Highlights 1.3 . Market Drivers 1.4 . Market Trends 1.5 . Soft Drinks 1.5.1 .Packaged Water 1.5.2 .Bulk/HOD Water 1.5.3 .Carbonates 1.5.4 .Enhanced Water 1.5.5 .Flavoured Water 1.5.6 .Juice 1.5.7 .Nectars 1.5.8 .Still Drinks 1.5.9 .Squash/Syrups 1.5.10 .Iced/RTD Tea Drinks 1.5.11 .Iced/RTD Coffee Drinks 1.5.12 .Sports Drinks 1.5.13 .Energy Drinks 1.6 . Alcoholic Drinks 1.6.1 .Alcoholic Drinks 1.7 . Dairy Drinks 1.7.1 .Dairy Drinks 1.8 . Hot Beverages 1.8.1 .Hot Beverages 1.9 . Soft Drinks Quarterly Update 1.9.1 .Industry News 1.9.2 .Distribution News 1.10 . New Products and Photo Shots 1.11 . Focus On Local Products: An Update On Soft Drinks With Country/Regional Provenance 1.12 . Data Tables 1.13 . Pricing Tables
List of Tables
Table 1: Italy at a Glance - Quarterly Performance and Latest Forecast Table 2: Impact Of The Economic Situation Table 3: Commercial Beverage Market Trends - Million Liters, 2015-2016F Table 4: Commercial Beverage Market Trends - Million Unit Cases, 2015-2016F Table 5: Soft Drinks Market Trends - Million Liters, 2015-2016F Table 6: Soft Drinks Market Trends - Million Unit Cases, 2015-2016F Table 7: Carbonates Market Trends - Million Liters, 2015-2016F Table 8: Carbonates Market Trends - Million Unit Cases, 2015-2016F Table 9: Selected Retail Price Movements, 2015-2016
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