Summary The overall beverage market was seasonally less dynamic with the notable exception of alcoholic drinks. Alcoholic drinks got off to a good start as consumer confidence in the economy grew. Packaged water saw a small recovery but carbonates suffered from lack of promotional activity. As Finns are not traditional wine drinkers, and spirits are expensive, this is thought to reflect a more buoyant consumer view of the economy amongst the older generations. In contrast, cider and FABs continued to suffer. Only PL products gained real ground. Key Findings -The enhanced water category is still in its infancy as its demand is supported by the increasing focus on a healthier lifestyle, but faces competition from dairy based protein drinks. -White milk accounted for the most of the domestic dairy drinks consumption so its demand stayed flat as market maturity limited growth. -According to the Finnish Federation of the Brewing and Soft Drinks Industry, private imports of alcohol are significantly greater than total on-trade sales in Finland. -Hot coffee is the largest of all beverages and an integral part of Finnish culture. In contrast Finns are not significant tea drinkers so due to the dominance of coffee, tea sales remained low. Synopsis Canadean's Finland Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: -Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories -Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour -An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends -Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016 -Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots) -Update on important soft drinks corporate activity -Our annual Q1 special focus update on the latest trends in soft drinks with local provenance Reasons To Buy -Gain an in-depth understanding of the most up-to-date trends in the Finland beverage industry to support and enhance your strategic planning -Investigate the latest quarterly and emerging annual trends in Finland to back your marketing initiatives -Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company -View a selection of the key quarterly new soft drinks product launches and identify competitor activity -Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
Table of Contents
1.1 . At A Glance 1.2 . Impact Of The Economic Situation 1.3 . Highlights 1.4 . Market Drivers 1.5 . Market Trends 1.6 . Soft Drinks 1.6.1 .Packaged Water 1.6.2 .Bulk/HOD Water 1.6.3 .Carbonates 1.6.4 .Enhanced Water 1.6.5 .Flavoured Water 1.6.6 .Juice 1.6.7 .Nectars 1.6.8 .Still Drinks 1.6.9 .Squash/Syrups 1.6.10 .Iced/RTD Tea Drinks 1.6.11 .Iced/RTD Coffee Drinks 1.6.12 .Sports Drinks 1.6.13 .Energy Drinks 1.7 . Alcoholic Drinks 1.7.1 .Alcoholic Drinks 1.8 . Dairy Drinks 1.8.1 .Dairy Drinks 1.9 . Hot Beverages 1.9.1 .Hot Beverages 1.10 . Soft Drinks Quarterly Update 1.10.1 .Industry News 1.10.2 .Distribution News 1.10.3 .Packaging/Legislation News 1.11 . New Products 1.12 . Focus On Local Products: An Update On Soft Drinks With Country/Regional Provenance 1.13 . Data Tables
List of Tables
Table 1: Finland at a Glance - Quarterly Performance and Latest Forecast Table 2: Impact Of The Economic Situation Table 3: Commercial Beverage Market Trends - Million Liters, 2015-2016F Table 4: Commercial Beverage Market Trends - Million Unit Cases, 2015-2016F Table 5: Soft Drinks Market Trends - Million Liters, 2015-2016F Table 6: Soft Drinks Market Trends - Million Unit Cases, 2015-2016F Table 7: Carbonates Market Trends - Million Liters, 2015-2016F Table 8: Carbonates Market Trends - Million Unit Cases, 2015-2016F
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