Summary Alcoholic drinks volumes dropped due to increased excise tax, while dairy drinks volumes grew as prices dropped in Q1-16. Private Label lines underperformed the market overall, as these products were still considered to be lower quality. The consumption of dairy products positively increased in Q1-16 as the slight growth was declining prices. The excise tax was raised in Estonia, resulted in decline in overall alcoholic drinks consumption. Key Findings -The consumption of soft drinks categories positively increased in Q1-16 compared to the same period last year due to a trend towards health and wellness. -New products were introduced in the liquid dairy segment; some new flavours were launched to different product line increasing the fermented milk category volume. -Consumption in Horeca rather stagnated as local Estonian consumers were seen to be going out less often in order to save money. Synopsis Canadean's Estonia Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: -Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories -Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour -An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends -Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016 -Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots) -Update on important soft drinks corporate activity -Quarterly selected retail price movements for key brands by category covering the most recent five quarters -Our annual Q1 special focus update on the latest trends in soft drinks with local provenance Reasons To Buy -Gain an in-depth understanding of the most up-to-date trends in the Estonia beverage industry to support and enhance your strategic planning -Investigate the latest quarterly and emerging annual trends in Estonia to back your marketing initiatives -Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company -View a selection of the key quarterly new soft drinks product launches and identify competitor activity -Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
Table of Contents
1.1 . At A Glance 1.2 . Impact Of The Economic Situation 1.3 . Highlights 1.4 . Market Drivers 1.5 . Market Trends 1.6 . Soft Drinks 1.6.1 .Packaged Water 1.6.2 .Bulk/HOD Water 1.6.3 .Carbonates 1.6.4 .Enhanced Water 1.6.5 .Flavoured Water 1.6.6 .Juice 1.6.7 .Nectars 1.6.8 .Still Drinks 1.6.9 .Squash/Syrups 1.6.10 .Iced/RTD Tea Drinks 1.6.11 .Sports Drinks 1.6.12 .Energy Drinks 1.7 . Alcoholic Drinks 1.8 . Dairy Drinks 1.9 . Hot Beverages 1.10 . Soft Drinks Quarterly Update 1.10.1 .Industry News 1.11 . New Products and Photo Shots 1.12 . Focus On Local Products: An Update On Soft Drinks With Country/Regional Provenance 1.13 . Data Tables 1.14 . Pricing Tables
List of Tables
Table 1: Estonia at a Glance - Quarterly Performance and Latest Forecast Table 2: Impact Of The Economic Situation Table 3: Commercial Beverage Market Trends - Million Liters, 2015-2016F Table 4: Commercial Beverage Market Trends - Million Unit Cases, 2015-2016F Table 5: Soft Drinks Market Trends - Million Liters, 2015-2016F Table 6: Soft Drinks Market Trends - Million Unit Cases, 2015-2016F Table 7: Carbonates Market Trends - Million Liters, 2015-2016F Table 8: Carbonates Market Trends - Million Unit Cases, 2015-2016F Table 9: Selected Retail Price Movements, 2015-2016
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