Summary Although almost all soft drinks categories experienced an expansion, carbonates, energy drinks and still drinks were among the best performing. Q1-16 has been very dynamic in terms of new product developments; a significant number of new products have been launched by leading players in order to encourage consumption. In Q1-16, the alcoholic drinks category experienced positive growth mostly driven by the beer category. Beer being among the most favoured categories during the warm season, it experienced a further increase due to growth in the tourism industry. Key Findings -Private Label products in the soft drinks industry experienced a decline in Q1-16, due to aggressive competition from large discount retail chains. -Wine consumption continued growing, however the rate of growth decelerated due to the higher pricing that the category has undergone as a result of the devaluation of the Colombian peso. -The drinking yogurt category experienced positive increase as performance continued to be affected by the fast growth of spoon-able yogurts, and leading companies. -The hot beverages market showed only a very moderate growth in Q1-16 as the warm weather hindered consumption. Synopsis Canadean's Colombia Quarterly Beverage Tracker Q1-2016 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: -Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories -Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour -An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends -Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016 Reasons To Buy -Gain an in-depth understanding of the most up-to-date trends in the Colombia beverage industry to support and enhance your strategic planning -Investigate the latest quarterly and emerging annual trends in Colombia to back your marketing initiatives -Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company -View a selection of the key quarterly new soft drinks product launches and identify competitor activity -Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
Table of Contents
1.1 . At A Glance 1.2 . Impact Of The Economic Situation 1.3 . Highlights 1.4 . Market Drivers 1.5 . Market Trends 1.6 . Soft Drinks 1.6.1 .Packaged Water 1.6.2 .Bulk/HOD Water 1.6.3 .Carbonates 1.6.4 .Enhanced Water 1.6.5 .Flavoured Water 1.6.6 .Juice 1.6.7 .Nectars 1.6.8 .Still Drinks 1.6.9 .Squash/Syrups 1.6.10 .Fruit Powders 1.6.11 .Iced/RTD Tea Drinks 1.6.12 .Iced/RTD Coffee Drinks 1.6.13 .Sports Drinks 1.6.14 .Energy Drinks 1.7 . Alcoholic Drinks 1.7.1 .Alcoholic Drinks 1.8 . Dairy Drinks 1.8.1 .Dairy Drinks 1.9 . Hot Beverages 1.9.1 .Hot Beverages 1.10 .. Data Tables
List of Tables
Table 1: Colombia at a Glance - Quarterly Performance and Latest Forecast Table 2: Impact Of The Economic Situation Table 3: Commercial Beverage Market Trends - Million Liters, 2015-2016F Table 4: Commercial Beverage Market Trends - Million Unit Cases, 2015-2016F Table 5: Soft Drinks Market Trends - Million Liters, 2015-2016F Table 6: Soft Drinks Market Trends - Million Unit Cases, 2015-2016F Table 7: Carbonates Market Trends - Million Liters, 2015-2016F Table 8: Carbonates Market Trends - Million Unit Cases, 2015-2016F
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