Summary The announced sugar tax has highlighted the issues around sugar consumption, and hit carbonates sales volumes. Supermarket PL brands have gained terrain in 2015 and this continued in Q1-16, whereas hard discounters started to lose terrain. Consumers are switching over to open market style supermarkets and skipping the regular shop at hard discounters now that they have a little more disposable income. Key Findings - Packaged water suffered during the economic crisis, with consumers turning to tap water to reduce their household budgets. -Most of the alcoholic drinks remained at stable volumes, as health issues related to alcohol and increased excise duties affected the segment. -Consumers seem increasingly divided in their opinions as to the health benefits of drinking milk. Some are convinced that it is essential for health whereas others believe that it has a negative impact on health. -The extended colder spring favoured volumes for hot beverages. However, the category is so large that the market is as good as saturated. Synopsis Canadean's Belgium Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: -Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories -Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour -An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends -Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016 -Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots) -Update on important soft drinks corporate activity -Our annual Q1 special focus update on the latest trends in soft drinks with local provenance Reasons To Buy -Gain an in-depth understanding of the most up-to-date trends in the Belgium beverage industry to support and enhance your strategic planning -Investigate the latest quarterly and emerging annual trends in Belgium to back your marketing initiatives -Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company -View a selection of the key quarterly new soft drinks product launches and identify competitor activity -Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
Table of Contents
1.1 . At A Glance 1.2 . Impact Of The Economic Situation 1.3 . Highlights 1.4 . Market Drivers 1.5 . Market Trends 1.6 . Soft Drinks 1.6.1 .Packaged Water 1.6.2 .Bulk/HOD Water 1.6.3 .Carbonates 1.6.4 .Enhanced Water 1.6.5 .Flavoured Water 1.6.6 .Juice 1.6.7 .Nectars 1.6.8 .Still Drinks 1.6.9 .Squash/Syrups 1.6.10 .Iced/RTD Tea Drinks 1.6.11 .Iced/RTD Coffee Drinks 1.6.12 .Sports Drinks 1.6.13 .Energy Drinks 1.7 . Alcoholic Drinks 1.7.1 .Alcoholic Drinks 1.8 . Dairy Drinks 1.8.1 .Dairy Drinks 1.9 . Hot Beverages 1.9.1 .Hot Beverages 1.10 . Soft Drinks Quarterly Update 1.10.1 .Industry News 1.10.2 .Distribution News 1.10.3 .Packaging/Legislation News 1.11 . New Products and Photo Shots 1.12 . Data Tables
List of Tables
Table 1: Belgium at a Glance - Quarterly Performance and Latest Forecast Table 2: Impact Of The Economic Situation Table 3: Commercial Beverage Market Trends - Million Liters, 2015-2016F Table 4: Commercial Beverage Market Trends - Million Unit Cases, 2015-2016F Table 5: Soft Drinks Market Trends - Million Liters, 2015-2016F Table 6: Soft Drinks Market Trends - Million Unit Cases, 2015-2016F Table 7: Carbonates Market Trends - Million Liters, 2015-2016F Table 8: Carbonates Market Trends - Million Unit Cases, 2015-2016F
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