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Personal Care Products for the Maternity Market in the US 2016-2020

Published: May, 2016 | Pages: 72 | Publisher: Technavio
Industry: Consumer Goods | Report Format: Electronic (PDF)

About Personal Care Products for Maternity Market In the US
The personal care products for maternity market is a sub-segment of the overall personal care market based on product use by a specific target audience. This sub-segment includes six product categories: skin care, hair care, oral hygiene, bath, sun care, and depilatory products.
BPC manufacturers focus on enhancing brand and brand recall to generate repeat purchases among consumers. In the maternity market, this is important as women who find a product safe for use during their pregnancy are likely to continue their use even after the birth of their babies. These customers are also more likely to prefer products of the same brand for their children. Brand loyalty, therefore, plays a significant role in market growth. Johnson & Johnson is a prime example of a vendor that offers skin care lines for both mothers and babies. 
Technavio's analysts forecast the personal care products for maternity market in the US to grow at a CAGR of 2.37% during the period 2016-2020. 
Covered in this report 
The report covers the present scenario and the growth prospects of the personal care products for maternity market in the US for 2016-2020. To calculate the market size, the report considers revenue generated from the retail sales of maternity personal care products, which include:
Skin care products
Hair care products
Oral hygiene products
Bath products
Sun care
Depilatory products

Technavio's report, Personal Care Products for Maternity Market In the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market. 
Key vendors 
Johnson & Johnson
Procter & Gamble
Este Lauder

Other prominent vendors
Avon Products
Cadiveu Professional USA
Chatters Canada
Clarins Group
Edgewell Personal Care
Markwins Beauty Products

Market driver
Changing lifestyles and shopping habits
For a full, detailed list, view our report

Market challenge
Decreasing fertility rate
For a full, detailed list, view our report

Market trend
Rise in use of multifunctional products
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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 Table of Content

PART 01: Executive summary

PART 02: Scope of the report
-Market overview
-Key-vendor offerings

PART 03: Market research methodology
-Research methodology
-Economic indicators

PART 04: Introduction
-Key market highlights

PART 05: Country profile: US
-Economic indicators

PART 06: Market landscape
-Market overview
-Five forces analysis

PART 07: Market segmentation by product type
-Segmentation of personal care products for maternity market in US by product type

PART 08: Market drivers
-Consumers' high awareness and increased spending power
-Expansion of distribution channels
-Changing lifestyles and shopping habits

PART 09: Impact of drivers

PART 10: Market challenges
-Decline in birth rate
-Decreasing fertility rate
-Absence of paid maternity leaves

PART 11: Impact of drivers and challenges

PART 12: Market trends
-Increase in demand for natural personal care products
-Rise in use of multifunctional products
-Improvements in labeling and packaging
-Rise in number of private label brands
-E-retailing and social media marketing

PART 13: Vendor landscape
-Competitive scenario

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