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Published: Jul, 2019 | Pages:
80 | Publisher: Grand View Research
Industry: Consumer Goods | Report Format: Electronic (PDF)
The global organic deodorant market size is expected to reach USD 158.5 million by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 14.1% over the forecast period. Organic deodorants have been gaining significant popularity due to increasing awareness regarding harmful effects of aluminum salts, especially among the female consumers. Popularity of plant based and natural beauty and hygiene products has encouraged the manufacturers to introduce organic deodorants that are less harmful to the skin, thereby driving consumer preference for this market. For instance, organic brands such as Weleda, Speick, Sebamed, and Nivea have benefitted by introducing aluminum salt free natural and skin friendly deodorants. As per consumer trends, about 16% of men and 14% of women have reported to face skin irritation by deodorants and antiperspirants, which is expected to drive the demand for organic products infused with hypoallergenic formulations. Moreover, expansion of distribution channel both in terms of offline and online has widened the scope of visibility of such products. One of the most popular beauty e-retailers, Nykaa plans to expand its presence by opening up 30 physical stores across India by 2020, which is expected to increase the visibility of its self and other brand products, organic deodorant being one of them. Moreover, it has plans to open 90 offline stores for its Nykaa Luxe Nykaa On Trend stores by 2020. Supermarkets/Hypermarkets accounted for a revenue share of 57.9% in 2018. Physical display of products and ability to check the product attributes have been the major factors driving the popularity of supermarkets/hypermarkets. The layout of the supermarket and promotional campaigns by leading brands have also increased the sales volume in the supermarket and hypermarket segment. For instance, in U.S., Credo Beauty had opened six stores between 2017 and 2018. Furthermore, in October 2018, the company planned to further increase its offline stores in the next few years. Increasing launch of organic concept stores by market players is also expected to boost the organic deodorant market growth during the forecast period. Sprays accounted for the largest share of 46.5% in 2018. Sprays have been witnessing significant growth due to its long term existence and extensive use by the Indian consumers. U.S. was the only exception, wherein sticks were considered to be the single largest deodorant generating the maximum sales. However, sales of stick deodorants in U.S. are expected to witness a decline due to the shift in the innovation focus towards sprays, which is expected to contribute to the growth of sprays. Europe accounted for the largest share of 34.8% in 2018. Majority of the demand in the region is generated by Germany and France, which accounted for a share of 19.2% and 16.9% respectively, in 2018. Some of the product launches in Europe are the launch of U.K.-based Elsa's Organic Skinfoods Ocean Natural Deodorant Creme in 2019. It is a unisex cream containing natural ingredients such as tea tree, coconut oil, rose geranium peppermint, and patchouli, which offers 24 hour protection. A French aromatherapy brand, Laboratoire Saint Come Deocouvert Natural Body Deodorant eliminates odor by absorbing them through active molecules present in its fruit-based formulation. It claims to contain 70% natural alcohol and is also packaged in a 100% recyclable bottle. Further key findings from the study suggest: • APAC is expected to witness the fastest growth over the forecast period owing to widespread availability and influx of innovative products supported by growing preference for chemical free products in India • Europe accounted for the largest share of 34.8% in 2018, followed by North America with 22.9% share of the global revenue • By type, sprays accounted for the largest share of 46.5% in 2018, whereas sticks/creams are expected to witness the fastest growth during the forecast period • Key players in organic deodorant market include Unilever, Elsa's Organic Skin Foods, Alverde, SPEICK Natural Cosmetics, Weleda, Lavera, Sebamed, Lavanila Laboratories, Indus Valley, Erbaviva, Spirit Nest, EO Products, Truly's Natural Products, and Sky Organics.
Table of Contents
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR's Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights
Chapter 3. Organic Deodorant Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter's
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Organic Deodorant Market
3.7. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations
Chapter 5. Organic Deodorant Market: Distribution Channel Estimates & Trend Analysis
5.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
5.2. Supermarkets/hypermarkets
5.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
5.3. Convenience stores
5.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
5.4. Online
5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 6. Organic Deodorant Market: Type Estimates & Trend Analysis
6.1. Type Movement Analysis & Market Share, 2018 & 2025
6.2. Roll Ons
6.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
6.3. Sticks/creams
6.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
6.4. Sprays
6.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 7. Organic Deodorant Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2018 & 2025
7.2. North America
7.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
7.2.2. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
7.2.3. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
7.2.4. U.S.
7.2.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
7.2.4.2. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
7.2.4.3. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
7.3.2. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
7.3.3. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
7.3.4. France
7.3.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
7.3.4.2. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
7.3.4.3. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
7.3.5. Germany
7.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
7.3.5.2. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
7.3.5.3. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
7.4.2. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
7.4.3. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
7.4.4. China
7.4.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
7.4.4.2. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
7.4.4.3. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
7.4.5. India
7.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
7.4.5.2. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
7.4.5.3. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
7.5. Central & South America
7.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
7.5.2. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
7.5.3. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
7.6. Middle East & Africa (MEA)
7.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
7.6.2. Market estimates and forecast, by Distribution Channel, 2015 - 2025 (USD Million)
7.6.3. Market estimates and forecast, by Type, 2015 - 2025 (USD Million)
Chapter 8. Competitive Analysis
8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
8.3.1. Key company market share analysis, 2018
Chapter 9. Company Profiles
9.1. Unilever
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Strategic Initiatives
9.2. Elsa's Organic Skin Foods
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Strategic Initiatives
9.3. Alverde
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Strategic Initiatives
9.4. SPEICK Natural Cosmetics
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Strategic Initiatives
9.5. Weleda
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Strategic Initiatives
9.6. Lavera
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Product Benchmarking
9.6.4. Strategic Initiatives
9.7. EO Products
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Strategic Initiatives
9.8. Indus Valley
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Product Benchmarking
9.8.4. Strategic Initiatives
9.9. Lavanila Laboratories
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Product Benchmarking
9.9.4. Strategic Initiatives
9.10. Sebamed
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Product Benchmarking
9.10.4. Strategic Initiatives
List of Tables 1. Organic Deodorant - Key market driver analysis 2. Organic Deodorant - Key market restraint analysis 3. Global Organic Deodorant market estimates and forecast, by Supermarkets/hypermarkets 2015 - 2025 (USD Million) 4. Global Organic Deodorant market estimates and forecast, by convenience stores 2015 - 2025 (USD Million) 5. Global Organic Deodorant market estimates and forecast, by online 2015 - 2025 (USD Million) 6. Global Organic Deodorant market estimates and forecast for Roll Ons, 2015 - 2025 (USD Million) 7. Global Organic Deodorant market estimates and forecast for Sticks/creams , 2015 - 2025 (USD Million) 8. Global Organic Deodorant market estimates and forecast for Sprays , 2015 - 2025 (USD Million) 9. North America Organic Deodorant market estimates and forecast, 2015 - 2025 (USD Million) 10. North America Organic Deodorant market revenue estimates and forecast by Distribution Channel, 2015 - 2025 (USD Million) 11. North America Organic Deodorant market revenue estimates and forecast by Type, 2015 - 2025 (USD Million) 12. U.S. Organic Deodorant market estimates and forecast, 2015 - 2025 (USD Million) 13. U.S. Organic Deodorant market revenue estimates and forecast by Distribution Channel, 2015 - 2025 (USD Million) 14. U.S. Organic Deodorant market revenue estimates and forecast by Type, 2015 - 2025 (USD Million) 15. Europe Organic Deodorant market estimates and forecast, 2015 - 2025 (USD Million) 16. Europe Organic Deodorant market revenue estimates and forecast by Distribution Channel, 2015 - 2025 (USD Million) 17. Europe Organic Deodorant market revenue estimates and forecast by Type, 2015 - 2025 (USD Million) 18. France Organic Deodorant market estimates and forecast, 2015 - 2025 (USD Million) 19. France Organic Deodorant market revenue estimates and forecast by Distribution Channel, 2015 - 2025 (USD Million) 20. France Organic Deodorant market revenue estimates and forecast by Type, 2015 - 2025 (USD Million) 21. Germany Organic Deodorant market estimates and forecast, 2015 - 2025 (USD Million) 22. Germany Organic Deodorant market revenue estimates and forecast by Distribution Channel, 2015 - 2025 (USD Million) 23. Germany Organic Deodorant market revenue estimates and forecast by Type, 2015 - 2025 (USD Million) 24. APAC Organic Deodorant market estimates and forecast, 2015 - 2025 (USD Million) 25. APAC Organic Deodorant market revenue estimates and forecast by Distribution Channel, 2015 - 2025 (USD Million) 26. APAC Organic Deodorant market revenue estimates and forecast by Type, 2015 - 2025 (USD Million) 27. India Organic Deodorant market estimates and forecast, 2015 - 2025 (USD Million) 28. India Organic Deodorant market revenue estimates and forecast by Distribution Channel, 2015 - 2025 (USD Million) 29. India Organic Deodorant market revenue estimates and forecast by Type, 2015 - 2025 (USD Million) 30. China Organic Deodorant market estimates and forecast, 2015 - 2025 (USD Million) 31. China Organic Deodorant market revenue estimates and forecast by Distribution Channel, 2015 - 2025 (USD Million) 32. China Organic Deodorant market revenue estimates and forecast by Type, 2015 - 2025 (USD Million) 33. CSA Organic Deodorant market estimates and forecast, 2015 - 2025 (USD Million) 34. CSA Organic Deodorant market revenue estimates and forecast by Distribution Channel, 2015 - 2025 (USD Million) 35. CSA Organic Deodorant market revenue estimates and forecast by Type, 2015 - 2025 (USD Million) 36. MEA Organic Deodorant market estimates and forecast, 2015 - 2025 (USD Million) 37. MEA Organic Deodorant market revenue estimates and forecast by Distribution Channel, 2015 - 2025 (USD Million) 38. MEA Organic Deodorant market revenue estimates and forecast by Type, 2015 - 2025 (USD Million) 39. Vendor landscape
List of Figures 1. Organic Deodorant market snapshot 2. Organic Deodorant market segmentation & scope 3. Organic Deodorant market penetration & growth prospect mapping 4. Organic Deodorant value chain analysis 5. Organic Deodorant market dynamics 6. Organic Deodorant market Porter's analysis 7. Organic Deodorant market: Distribution Channel movement analysis 8. Organic Deodorant market: Type movement analysis 9. Organic Deodorant market: Regional movement analysis
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