Oral care products constitute almost 20% revenue of the global personal care products. China’s oral care products market is set to attain more than USD 3.2 billion in the coming years. Rising incomes of the Chinese populace as well as spending for branded products is a key factor driving this regional market. Awareness regarding oral hygiene as well as dentist recommendations will prove beneficial to the market growth. Prevalence of periodontal diseases and the lack of knowledge regarding dental care will be a fillip to the regional market growth. According to a survey in 2009, 66% of the children at age 5 had cavities. The same can be said for 88% adults between the ages of 35 and 44, and nearly 99% of senior citizens between the ages of 65 and 74. It is predicted to generate a healthy growth during the forecast period (2018-2023). China’s oral care products market is split according to products and regions. Products encompass toothbrush, toothpaste, total toothpaste, herbal toothpaste, anti-cavity toothpaste, whitening toothpaste, other toothpastes, and mouthwash. Toothpaste constitutes majority of the market share, closely followed by dentures, flossing, and whitening powders. Regions covered under the market are East China, Mid China, North and Northeast China, Northwest China, South China, and Southwest China. The market aims to gain lucrative returns from its urban regions, like Guangzhou in South China. International brands will face a tough time, as Chinese law mandates listing all ingredients used to create toothpastes if used for personal care. Prominent players in China’s oral care products market are Johnson & Johnson China Ltd., Dencare (Chongqing) Oral Care Co., Ltd., Healthcare Brands International Ltd., and Shenzhen Risun Technology Co., Ltd. These market players are resorting to digital marketing and advertisements to gain an advantage over international brands. They already have a fair advantage by knowing customer tastes and preferences. For instance, Dencare is one of the oldest Chinese companies. It has to its credit 4 international accreditations, namely GMPC certificate, OHSAS18001, ISO14001, and ISO9001. Its branded products have been really popular with the public for the last 30 years. Players are also tying up with retail stores to increase their distribution chain. Other strategies include online and mobile Ads targeting a specific consumer base.
Table Of Contents I. INTRODUCTION Report Scope and Methodology Executive Summary II. BUSINESS ENVIRONMENT Economic Outlook Key Economic Indicators Industrial Output Population and Labor Foreign Investment Foreign Trade Financial and Tax Regulations Banking System and Regulations Foreign Exchange Taxes, Tariff and Custom Duties III. ORAL CARE PRODUCTS INDUSTRY ASSESSMENTS Oral Care Products Industry Structure Market Size and Growth Major Producer Facility Locations and Output Market Share of Key Producers Labor Costs Potential Entrants Major Distributors Major Foreign Investments Technology Development IV. ORAL CARE PRODUCTS PRODUCTION AND DEMAND Overview Oral Care Products Sales and Demand Toothpaste Total Toothpaste Anti-cavity Toothpaste Herbal Toothpaste Whitening Toothpaste Other Toothpaste Toothbrush Mouth Rinse Oral Care Products Imports and Exports Pricing Trends V. ORAL CARE PRODUCTS CONSUMPTION BY MARKET Oral Care Products Markets Outlook Overview Major Sale Channel Chinese Retail Market Trends Department Stores Chain Stores Drugstores Food Stores Prestige Outlets Population Trends by Age Group Consumer Income Trends Consumer Spending Trends by Region Northeast North Southeast Central Southwest Northwest Oral Care Products Demand by Region VI. MARKETING STRATEGIES China Market Entry Overview China's Distribution System Oral Care Products Distribution Channels Transportation and Freight Infrastructure Communications China's Market Entry Licensing Franchising E-commerce Trading Companies and Local Agents Representative Offices and Chinese Subsidiaries Wholly Foreign Owned Enterprise VII. ORAL CARE PRODUCTS PRODUCER DIRECTORY Oral Care Products Producer Profiles Distributors Trading Companies Research Institutions and Associations List Of Tables I. INTRODUCTION Economic Outlook Summary Oral Care products Supply and Demand Summary II. BUSINESS ENVIRONMENT Key Economic Indicators Industrial Output Population and Labor Force Trends Foreign Investment and Loans Foreign Trade Key Commodity Exports from China China's Exports to its Leading Trade Partners Key Commodity Imports into China China's Imports from Its Leading Trade Partners III. ORAL CARE PRODUCTS INDUSTRY ASSESSMENTS Market Size and Growth Labor Costs Major Producer Facility Locations and Output Market Share of Key Producers Major Foreign Investments IV. ORAL CARE PRODUCTS PRODUCTION AND DEMAND Overview Oral Care Products Sales and Demand Toothpaste Total Toothpaste Anti-cavity Toothpaste Herbal Toothpaste Whitening Toothpaste Others Toothbrush Mouth Rinse Imports and Exports V. ORAL CARE PROUCTS CONSUMPTION BY MARKET Chinese Retail Market Trends Population by Age Average Wage of Staff and Workers by Sector Consumer Spending Trends by Region The Structure of Per Capita Expenditure in the Northeast of China The Structure of Per Capita Expenditure in the North of China The Structure of Per Capita Expenditure in the Southeast of China The Structure of Per Capita Expenditure in the Central of China The Structure of Per Capita Expenditure in the Southwest of China The Structure of Per Capita Expenditure in the Northwest of China Demand of Oral Care Products by Region List Of Charts I. INTRODUCTION Oral Care products Production and Demand Summary II. BUSINESS ENVIRONMENT China's GDP and Industrial Output Industrial Output by Ownership Population Trends III. ORAL CARE PRODUCTS INDUSTRY ASSESSMENTS Oral Care Products Industry Output in China IV. ORAL CARE PRODUCTS PRODUCTION AND DEMAND Oral Care Products Production and Demand Summary Oral Care Products Imports and Exports VI. MARKETING STRATEGIES China's Distribution Channel
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