Netscribes' latest market research report titled Online Marketing in India 2014 describes the dynamics of online marketing in this country. There are various channels of online marketing. Social media has grown as a platform; with currently over 100 mn users across different media such as Facebook, LinkedIn and Twitter. Marketers find it much more cost-effective to invest in search engine optimization and targeted email marketing campaigns, and also being able to track the return on investment (ROI). Mobile Internet now provides access to an abundance of circumstantially appropriate advertisements available on the World Wide Web. So, mobile marketing is on the rise as well. Online marketing activities have been boosted by the significant Internet user base in India that continues to expand into Tier-II and Tier-III cities. As of 2013, there are 165 million Internet users in India, which is approximately one-fifth of the country's population. And if online advertisers can pay heed to the demand for more usage of different vernacular languages in websites, the market will be set to grow further. Although it is a market where the buyer exerts significant bargaining power, as there are multiple players offering solutions at competitive prices, yet it has low entry barriers for new players due to very limited government control and less initial sunk costs to operate. Thus, online marketing in India is poised for dynamic growth in the years to come.
Table of Contents
Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2010-11 - 2013-14), Inflation Rate: Monthly (Jul-Aug 2013 - Nov-Dec 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Aug 2013 - Jan 2014) Slide 4: Lending Rate: Annual (2008-09 - 2011-12), Trade Balance: Annual (2009-10 - 2012-13), FDI: Annual (2009-10 - 2012-13) Introduction Slide 5-12: Online Marketing - Introduction, Online Marketing Mix, Online Marketing - Where It Pitches, Online Marketing - Reasons to Pitch It Market Overview Slide 13-17: Online Marketing - Global Overview, Online Marketing - India Overview Online Marketing Types Slide 18-20: Social Media Marketing Slide 21-22: Search Engine Marketing Slide 23-25: Online Public Relations Slide 26-27: Directories and Listings Slide 28: Email Marketing Slide 29-30: Online Advertising Online Marketing Tools Slide 31-33: Social Media Marketing Tools Slide 34-35: Search Engine Marketing Tools Slide 36-37: Online Public Relations Tools Slide 38-39: Directories & Listings Marketing Tools Slide 40-41: Email Marketing Tools Slide 42-43: Online Advertising Tools Drivers & Challenges Slide 44: Drivers & Challenges - Summary Slide 45-50: Drivers Slide 51-53: Challenges Trends Slide 54: Trends - Summary Slide 55-61: Major Trends in the Market Competitive Landscape Slide 62: Porter's Five Forces Analysis Slide 63-66: Competitive Benchmarking Slide 67-111: Major Private Players Strategic Insights Slide 112-115: Recommendations Appendix Slide 116: Key Ratios Description Slide 117: Sources of Information
List of Tables
Competitive Landscape 1. Company profiles (All Companies) a. Company Information (All Companies) b. Products and Services (All Companies) c. Key People (All Companies) d. Shareholders of the Company (Private Companies) e. Key Ratios f. Business Highlights (All Companies) Appendix 2. Appendix 3. Sources of Information
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