Global market intelligence firm, Netscribes, Inc. released its latest report on the 'Online Advertising Market in India 2014'. Rise in internet users coupled with proliferation of social media networking sites have stimulated the sector for enhanced growth prospects. Netscribes' latest market research report titled Online Advertising Market in India 2014 outlines how online advertising has overshadowed traditional advertising as internet penetration in the country continues to soar. Presently, marketing has graduated into a quintessential aspect in a product's success, be it a good or a service and online medium have developed as a prospective means of communication for the purpose. Online advertising is much more economical from the cost advantage perspective and has a much wider reach than its traditional counterpart. Riding high on the soaring internet users in the country, online advertising is poised for further growth as net penetration is slated to grow in future. Recent trends like advent of mobile marketing have also opened up avenues for the sector with more and more mobile internet users on the rise. The sector abounds with a lot of transactional activities with major players getting thrust form leading funding firms. The sector has also witnessed innovation through different forms of online advertising that corporates have indulged to create more visibility for their products. Social media is yet another proposition that corporate players have focused and higher proportion of marketing budget in such forms can be predicted in years to come.
Table of Contents
Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jul 2013 - Dec 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Oct 2013 - Mar 2014) Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13) Introduction Slide 5: Advertising - Classification Market Overview Slide 6: Advertising Industry - Market Overview, Market Size & Growth (Value-Wise, 2013 - 2018e), Segmentation (2013) Slide 7: Online Advertising Industry - Market Overview, Market Size & Growth (Value-Wise, 2013 - 2018e), Segmentation (2013) Slide 8-9: Online Advertising - Types, Technological Advancements Business Model Slide 10-11: Business Model adopted by Companies Slide 12-13: Online Advertising Tools Drivers & Challenges Slide 14: Drivers & Challenges - Summary Slide 15-18: Drivers Slide 19-20: Challenges Trends Slide 21: Summary Slide 22-31: Major Trends Competitive Landscape Slide 32: Porter's Five Forces Analysis Slide 33-36: Competitive Benchmarking Slide 37-77: Major Online Advertising Players Slide 78-86: Traffic Statistics Strategic Recommendations Slide 87: Strategic Insights Appendix Slide 88: Key Ratios Description Slide 89: Sources of Information
List of Tables
Competitive Landscape 1. Company Profiles (All Companies) a. Company Information (All Companies) b. Products and Services (All Companies) c. Key People (All Companies) d. Shareholders of the Company (All Companies) e. Key Ratios (All Companies) f. Business Highlights (All Companies)
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