One-year Recap: How Far has Chinese OTT Industry Travelled down the Road?

Published: Oct, 2014 | Pages: 10 | Publisher: Market Intelligence & Consulting Institute
Industry: Telecommunications | Report Format: Electronic (PDF)

Several Chinese OTT (Over-the-top) vendors launched TV products between May and September 2013. While the emergence of the OTT TV industry has caused an impact on the TV market in terms of business model and price, its influence on the whole TV market has remained restrained due to small OTT TV sales volume. So far, the development of the OTT TV industry has been lower than expected. Despite the launch of second-generation models, the development of the OTT TV industry has significantly slowed down. Affected by the SATRFT's (State Administration of Radio, Film, and Television) bossy policies, the industry has fallen into stagnation. Vendors may remain caught in the predicament until the Chinese government announces more explicit policies.

List of Topics
Key development highlights of the Chinese OTT TV industry over the past year
Impact of SARFT's policy intervention to regulate online content broadcasting on the development of OTT TV industry in China

List of Companies
Apple, Biel, Canon Optron, Daikin, DON Coating, Dow Corning, Lens, Samsung, TPK, Wintek, XinXin.

 Table of Contents

1. Overview

2. Every Vendor Has Their Own Tricks
2.1 Battle for the Living Room Heats up
2.2 New Players' Impact and Old Players' Defense

3. SARFT's Strong Intervention Results in Industrial Stagnation
3.1 Industrial Development Deterred by Governmental Policies
3.2 SARFT's Strong Intervention Raises Industry Uncertainty

4. Vendors in Wait-and-See Mode before Market Regains Growth Momentum

Appendix

Glossary of Terms

List of Companies