This report and its associated database provide an in-depth assessment of handset shipments, vendor market share, strategies and key trends in Q3'2011 for the North America region. Quarter 3 shipments of handsets to North America at 48.24 million units was a 6.63% decline on the same period in 2010 but overall 2011 shipments to date for the first three-quarters of 2011 are 2.10% up on 2010 and a robust Quarter 4 figure is expected that will likely see 2011 full year shipments exceed the 2010 total. Within North America, quarter 3 has witnessed great changes with vendors as several made announcements of new products, new operating systems and new functionality in a drive to generate sales ahead of the festival quarter 4 demand. Samsung has achieved a Q3 2011 market share of 30.15% of all shipments to North America, putting it in a very strong poll position with nearly double the market share of its nearest rival, fellow Korean LG (16.75% share). HTC has a Q3 2011 market share of 12.35%, which reflects substantial growth year on year and quarter on quarter since it entered the North American market in 2008. Apple's iPhones have gained an 11.10% share in Q3 although this was a decline on both previous 2011 quarters but it is still up on 2010 shipments overall. Motorola Mobility retained its 5th place for Q3 with a 7.75% share while RIM's Blackberry range of handsets kept a 6.69% Q3 share. Huawei has increased its share virtually every quarter since its launch on the North American market in 2008 to now reach a 4.40% share in Q3 2011. ZTE and Pantech are both recent entrants to the North American market in 2009 and each mirrors a continual rise to reach a Q3 share of 2.72% and 2.51 respectively. Kyocera has now survived more than 10 years in the North American marketplace and holds a Q3 share of 2.09% ahead of Nokia's 1.47%, which is a dramatic fall from its third place 16.71% share in 2005. Additional Details List of Companies Mentioned • Acer • Alcatel-TCL • Apple • HTC • Huawei • Kyocera • LG • Mitsubishi • Motorola Mobility (Google Asset) • NEC • Nokia • Pantech • RIM • Samsung • Sanyo • Sharp • Sony Ericsson • UT Starcom/PCD • ZTE List of Countries Covered • USA • Canada
Chapter 1 Introduction 1.1 Coverage 1.2 Executive Summary Chapter 2 Section 1: Global Historical Regional Trends 2.1 Historical Market Size and Share by Region 2.1.1 Historical Handset Shipments by Region 2.1.2 Historical Year on Year Growth 2.2 Global Shipments: 2011 Quarters 1-3 2.2.1 Handset Shipments by Region 2011 to date 2.2.2 Global Handset Shipments by Region volumes Chapter 3 Section 2: North America Trends 3.1 Trends in Handset Shipments to North America 3.1.1 Historical Handset Shipments North America: Historical Handset Shipments 2004-2011 (Quarters 1-3 only) 3.1.2 Handset Shipments 2011 Quarters 1-3 North America: 2011 Quarters 1-3 Handset Shipments - Percentage per Quarter 3.1.3 North America Handset Shipments 2011 Quarters 1-3 compared to 2010 & 2009 North America: 2011 Quarters 1-3 Handset Shipments compared to 2010 & 2009 Chapter 4 Section 3: North America Trends by Vendor 4.1 Historical Trends by Vendor 4.1.1 Historical Handset Shipment Vendors by volume 4.1.2 Historical Handset Shipment Vendors Market Share 4.2 2011 Quarters 1-3 Shipments to North America 4.2.1 2011 Quarters 1-3 Handset Shipment Vendors Market Share 4.2.2 2011 Quarter 3 Handset Shipment Vendors 4.2.3 Vendor Strategies 184.108.40.206 Samsung 220.127.116.11 LG 18.104.22.168 HTC 22.214.171.124 Apple 126.96.36.199 Motorola Mobility 188.8.131.52 RIM 184.108.40.206 Huawei 220.127.116.11 ZTE 18.104.22.168 Pantech 22.214.171.124 Kyocera 126.96.36.199 Nokia
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