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Netherlands Advanced Facilities Profile: Market Analysis

Published: Oct, 2019 | Pages: 179 | Publisher: WinterGreen Research
Industry: Telecommunications | Report Format: Electronic (PDF)

The study is useful for companies seeking to understand the Dutch market and to understand how to locate a regional headquarters in the Netherlands. It outlines advanced facilities in industrial areas in which Netherlands has centers of excellence.

Netherlands’s largest company is Shell oil accounting for 80% of the revenue in the country. The Dutch company is on a collusion course with destruction of the environment, threatening flooding and climate shifts that are detrimental to human habitation of the earth.

According to Susan Eustis, principal author of the study “The development of the oil and gas energy business in the Netherlands poses extraordinary risk to the environment, a risk acknowledged by Shell oil.” Shell forecast the planetary consequences of emissions that CO2 levels could double, by 2030. The major oil companies do not dispute the links between their products, global warming, and ecological calamity.

Shell’s assessment foresaw a one-meter sea-level rise, disintegration of the West Antarctic Ice Sheet, resulting in a worldwide rise in sea level of “five to six meters,” inundation of entire low-lying countries.

This is particularly bad news for the Netherlands which has so much of the country below sea level.
The Nordic region as a whole is set to benefit from continuing, significant data centre investment. Over the next three years, €4.3billion will be invested with more than 59% derived from overseas internet players, including Google and Facebook. In these regions, there are 117 data center operators and 171 data centers. In the Nordics, the market for third party data centre operators is expected to increase by two and a half times in space and triple in terms of MW power requirements.

The Netherlands is a major healthcare research center. MSD’s expansion in the Netherlands is a strategic decision by Merck. The country has one of the most concentrated life sciences regions in the world. In fact, Holland is home to more than 2,500 innovative life sciences and health companies and research organizations. Within a 120-mile radius there is a cluster of 360 of those innovative life sciences companies. Major multinational companies in the country include Boston Scientific, Stryker, Astellas, GlaxoSmithKline and Medtronic. Koninklijke Philips N.V. is a major healthcare provider. Koninklijke Philips N.V. is a Dutch multinational conglomerate corporation headquartered in Amsterdam. It employs 74,000 people across 100 countries.

Brixit has been a draw for business in the Netherlands. Unilever is consolidating its headquarters in the Netherlands, abandoning a U.K. base it has maintained for nearly a century. The move was a blow to the U.K. Prime Minister. Brixit has been an issue for UK based companies.

Flora Holland is a major aspect of the Netherlands. Aalsmeer flower auction is known as Flora Holland. The largest flower auction in the world, it moves 12.6 billion flowers and plants each year. Flora is housed in the second-largest building in the world, with 518,000 square metres of floor space.

The Nordic data centre space has attracted $3 billion in investment in recent years. Global data traffic is growing fast and the need for data centre capacity is growing accordingly. The capacity of the global data centre industry has grown by 10 per cent annually. This growth is expected to continue in the next decade.

Favorable work environments and a culture of integrity are a huge draw for Netherlands. The people are nice and the working conditions are comfortable in Netherlands. Netherlands is characterized by a desire for people to get along. The Dutch take a strong stand on issues, particularly achieving consensus among different groups. Suing, litigation is distasteful and a course of action of last resort for the Dutch. Use of arbitration is common.

Companies Profiled

Market Leaders

•	Royal Dutch Shell
•	MSD
•	Unilever
•	Philips
•	Airbus
•	KPN
•	Eastman
•	Omron
•	Vodafone Libertel B.V.

Market Participants

•	Netherlands Shipping and Trading
•	SHV
•	Telecommunications Services
•	KPN
•	Vodafone Libertel B.V.
•	T-Mobile Netherlands BV
•	VEON
•	Automotive, Transportation, Manufacturing, and Retail
•	Tesla
•	Airbus
•	Ahold Delhaize
•	Forever 21
•	Nike
•	Energy
•	Royal Dutch Shell
•	GasTerra
•	Pharmaceuticals, Flowers, Beer, Beverages, and Food
•	MSD
•	Aspen
•	Unilever
•	Ahold Delhaize
•	Heineken
•	Louis Dreyfus
•	Flora Holland
•	Mars
•	Coca-Cola
•	Kraft Heinz
•	Michael Lewis Company Distribution
•	Netherlands Bio-Pharma & Healthcare:
•	Philips
•	BD Diagnostics
•	Chemicals, IT, and Data Centers in Netherlands
•	Google Cloud Region in the Netherlands
•	Google Sees Netherlands Attractive For Expansion
•	Cisco Systems
•	APM Terminals
•	Fujifilm
•	SABIC
•	Eastman
•	LyondellBasell
•	Siemens
•	Omron
•	Dutch Government Support for Data Centers
•	Apple
•	Facebook
 Table of Contents

Advanced Facilities Thrive in Netherlands: 1

1.0 Overview 10

2.0 Netherlands Profile 13
2.1 Netherlands Construction Investment Programme is Set to Grow 13
2.2 Quality of The Dutch Business Climate 16
2.3 Netherlands Construction Barriers for International Companies 17
2.4 Dutch Government Positions to Support Construction 18
2.5 Netherlands Environmental Work Safety 19

3.0 Netherlands Safety Culture 21
3.1 Dutch Worksite Inspections 23
3.2 Dutch Initiatives for Safety Inspections 23
3.3 Netherlands Environmental Positioning 24
3.4 Enforcement in Netherlands 25

4.0 Taxation in Netherlands 25
4.1 Taxation Authority 25
4.2 Netherlands Corporate Taxes 26
4.3 Netherlands Personal Income Tax Rates 27
4.4 Taxation of Non-Residents 29
4.5 Netherlands Double Taxation Agreements 29

5.0 Legal System in Netherlands 32
5.1 Legal System 33
5.1.1 Dutch Legislature 33
5.1.2 Dutch Executive Branch 34
5.2 Court System in Netherlands 34
5.3 Netherlands Application of the Law – Prison Systems
5.4 Dutch Legal System and Advisory Councils 35
5.5 Dutch Universal Access to Health Care 37
5.6 Netherlands Typical Delivery Model Applicable – Contract Type 37
5.7 Netherlands Regional Government 38
5.8 Netherlands Local Regulations & Compliance 39
5.9 Supervision of Construction Contracts 39
5.9.1 Supervision of Construction Contracts via Software 40
5.9.2 Dutch Labor Union Market 40
5.10 Work Permits in Netherlands 41
5.11 Driving in Netherlands 43
5.12 Permitting Requirements of Developments in Netherlands 43
5.13 The National Building Code of Netherlands 44
5.14 Ministry of The Environment Steers and Monitors Construction 44
5.15 Municipalities Steer and Monitor Construction in Their Area of Netherlands 44
5.16 Local Netherlands 44
5.17 Responsibilities Building Project: Planning a Construction Project in Netherlands 97

6.0 Environmental Issues in Netherlands 98
6.1 Atmospheric Issues in Netherlands 99
6.2 Netherlands Needs to Meet Carbon Emissions and Climate Change Targets 99
6.3 Water Issues in Netherlands 99
6.4 Waste Issues in Netherlands 100
6.5 Netherlands EIA’S 100
6.6 Netherlands Sustainable Development 101

7.0 Advanced Manufacturing Sector in Netherlands 102
7.1 Foreign Direct Investments FDI IN Netherlands 102
7.2 Netherlands – Investment Considerations 105
7.3 Dutch Government Measures to Motivate or Restrict FDI: 107
7.4 Description of Industry Sectors in Netherlands and Companies Needing Construction 108
7.5 Industrial Companies and Construction in Netherlands and the Nordic Countries 108
7.6 Major Companies in Netherlands: 109
7.7 Netherlands Shipping and Trading 112
7.7.1 SHV 112
7.8 Telecommunications Services 114
7.8.1 KPN 114
7.8.2 Vodafone Libertel B.V. 115
7.8.3 T-Mobile Netherlands BV 115
7.8.4 VEON 115
7.9 Automotive, Transportation, Manufacturing, and Retail 115
7.9.1 Tesla
7.9.2 Airbus 117
7.9.3 Ahold Delhaize 118
7.9.4 Forever 21 119
7.9.5 Nike 122
7.10 Energy 125
7.10.1 Royal Dutch Shell 126
7.10.2 Royal Dutch Shell Environmental Vulnerability 130
7.10.3 GasTerra 131
7.11 Pharmaceuticals, Flowers, Beer, Beverages, and Food 134
7.11.1 MSD 134
7.11.2 Aspen 136
7.11.3 Unilever 137
7.11.4 Ahold Delhaize 142
7.11.5 Heineken 144
7.11.6 Louis Dreyfus 145
7.11.7 Flora Holland 146
7.11.8 Mars 148
7.11.9 Coca-Cola 149
7.11.10 Kraft Heinz 150
7.11.11 Michael Lewis Company Distribution 152
7.12 Netherlands Bio-Pharma & Healthcare: 154
7.12.1 Philips 154
7.12.2 BD Diagnostics 155
7.13 Chemicals, IT, and Data Centers in Netherlands 156
7.13.1 Google Cloud Region in the Netherlands 156
7.13.2 Google in the Netherlands Google invests €1 billion in data centers in the Netherlands 21 Jun 2019 157
7.13.3 Google Sees Netherlands Attractive For Expansion 157
7.13.4 Google 160
7.13.5 Cisco Systems 161
7.13.6 APM Terminals 164
7.13.7 Fujifilm 164
7.13.8 SABIC 164
7.13.9 Eastman 165
7.13.10 LyondellBasell 166
7.13.11 Siemens 167
7.13.12 Omron 167
7.13.13 Dutch Government Support for Data Centers 168
7.13.14 Apple
7.13.15 Facebook 169

8.0 Competition - Engineering & Construction Providers 170
8.1 Engineering Consultancies 170
8.1.1 Royal BAM Group - Koninklijke BAM Groep’ 171
Koninklijke Bam Groep (Netherlands) 172
8.1.2 Fluor Netherlands 173
8.1.3 Cisterra 173
8.1.4 Bechtel 175
8.1.5 Heijmans N.V. 175
8.2 Architects Serving the Dutch Market 175
8.2.1 Benthem Crouwel Architekten 176
8.2.2 Octatube 176
8.2.3 Wiel Arets Architects 177

9.0 Characteristics of Local Business Culture 177
9.1 Litigious or Deal-Making? 177
9.2 Netherlands Anti-Corruption Credentials 177
List of Figures

Figure 1. Countries Surrounding Netherlands 12
Figure 2. Dutch Delta Act in 1958 Funded Dike Hydraulic Works 13
Figure 3. Construction Output in Netherlands 14
Figure 4. Construction Output in Netherlands Increased 6 percent in May of 2019 15
Figure 5. Complex Business Culture In The Netherlands 17
Figure 6. Netherlands Focal Point for EU-OSHA Social Partners 19
Figure 7. Dutch VAT Compliance 26
Figure 8. Organizations Represented in the Social-Economic Council 35
Figure 9. Netherlands Prominent Advisory Bodies
Figure 10. Municipalities of the Netherlands 44
Figure 11. Provinces of Netherlands 96
Figure 12. Netherlands Advisory Body Integral Part of EA EIA Regulation 100
Figure 13. Companies Leveraging Business Investment Climate in the Netherlands 104
Figure 14. Netherlands Key Industries 108
Figure 15. European Corporate International Headquarters Newly Located in the Netherlands 109
Figure 16. Netherlands Large Company Revenue Market Shares, 2018 110
Figure 17. List of Largest Companies in the Netherlands 111
Figure 18. Largest Companies in the Netherlands and the Industry Sector 111
Figure 19. Top Export-Oriented Dutch Companies 112
Figure 20. SHV Headquarters in Utrecht 113
Figure 21. KPN Head Office in The Hague 114
Figure 22. Tesla Headquarters Netherlands 116
Figure 23. Airbus Headquarters Netherlands 118
Figure 24. Ahold Delhaize’s International Headquarters in Zaandam, the Netherlands 119
Figure 25. Forever 21 Fast Fashion Retailer 120
Figure 26. Forever 21 Netherlands Locations 121
Figure 27. Forever 21 in Netherlands 122
Figure 28. Nike Headquarters for Europe in the Netherlands 122
Figure 29. Nike Campus Outside Amsterdam 124
Figure 30. Learning from the Dutch How to Battle Rising Seas 125
Figure 31. Shell World Headquarters in Haagse Hout, The Hague
Figure 32. GasTerra Headquarters Netherlands 132
Figure 33. Production And Use of Groningen Gas. Groningen Timeline Set For Minimum Extraction Required
In The Coming Years For A Cold, An Average And A Warm Year 133
Figure 34. Netherlands MSD Headquarters 135
Figure 35. Aspen Pharmaceutical Manufacturing in the Netherlands 136
Figure 36. Unilever N.V. Head Office Building in Rotterdam, Netherlands 138
Figure 37. Unilever House, Unilever Head Office Building in London 139
Figure 38. Unilever to Base its Sole HQ in Rotterdam in a Blow to Britain Ahead of Brexit. 140
Figure 39. Unilever Headquarters on the River Maas in Rotterdam, Netherlands 141
Figure 40. Ahold's Headquarters in Zaandam 143
Figure 41. Ahold Brands 144
Figure 42. Heineken Brewery in Zoeterwoude, Netherlands 144
Figure 43. Flora Housed In The Second-Largest Building In The World, 518,000 Square Metres Of Floor Space
146
Figure 44. Aalsmeer Flower Auction, Holland | European Waterways 148
Figure 45. Mars Veghel Factory Entrance 149
Figure 46. Kraft Heinz Company Zeist Office 151
Figure 47. Michael Lewis Company Distribution Center 152
Figure 48. Philips Headquarters 154
Figure 49. Google Data Centers in The Netherlands Supports Local Community 158
Figure 50. Google Considers the Netherlands a Digital Frontrunner in Part Because of the Availability of
Renewable Energy 159
Figure 51. Google, Netherlands Set for Growth - Google Cloud Footprint 160
Figure 52. Cisco Headquarters in Holland
Figure 53. Cisco Building on Holland Campus 163
Figure 54. LyondellBasell headquarters in the Netherlands 166
Figure 55. Omron Proof of Concept Innovation Labs in the Netherlands 167
Figure 56. Largest Construction Companies in Netherlands 170
Figure 57. Koninklijke BAM Groep’ 172
Figure 58. Cisterra Projects 174
Figure 59. Architects Serving the Dutch Market 



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