Netscribes' latest market research report titled Netbook Market in India 2014 states that netbook sales in India have been growing with major demand from the home segment. Personal computer market is expected to grow as the economy is recovering. The newest addition to this consumer product group is notebooks and netbooks. However, it has been seen that there is no clear demarcation between inexpensive notebook and netbook as an upgraded version of a netbook is marketed as a notebook. Requirements for greater mobility along with the demand for low cost personal computer are expected to develop the netbook market in India. An analysis of drivers explain factors contributing to the growth of netbook market including growing SMB, development of cloud computing, introduction of 3G, demand from upper and middle income group and opportunity in tier II and tier III city. Challenges include development of iPad and tablet PC, and limited acceptability. The major trends include convergence of mobile and PC, netbook as lifestyle PC and netbook as a first buy option.
Table of Contents
Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul 2013 - Dec 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014) Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13) Introduction Slide 5-6: Netbook Market - Types of PCs and Features Market Overview Slide 7-10: Market Overview - India and Government Regulations Drivers & Challenges Slide 11: Drivers and Challenges - Summary Slide 12-16: Drivers Slide 17: Challenges Key Trends Slide 18: Trends - Summary Slide 19: Key Trends Competitive Landscape Slide 26: Porter's Five Forces Analysis Slide 23-26: Competitive Benchmarking Slide 27-34: Major Public Players Slide 35-72: Major Private Players Market Opportunities Slide 73-74: Key Opportunities Strategic Recommendations Slide 75-76: Recommendations Appendix Slide 77: Key Ratios Description Slide 78: Sources of Information
List of Tables
Competitive Landscape 1. Public Trading Comparables 2. Company Profiles (All Companies) a. Company Information (All Companies) b. Products and Services (All Companies) c. Key People (All Companies) d. Shareholders of the Company (Only Private Companies) e. Key Financial Performance Indicators (Only Public Companies) f. Key Ratios g. Business Highlights (All Companies) Market Overview 1. Tax Measures 2. Trade Measures Drivers and Challenges 1. Other reasons to buy netbook Appendix 1. Key Ratios Description 2. Sources of Information
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