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Published: Apr, 2017 | Pages:
54 | Publisher: Netscribes
Industry: Technology & Media | Report Format: Electronic (PDF)
Netscribes' latest market research report titled Mobile Internet Market in India 2017 illuminates the internet usage scenario in the domestic market. Mobile internet provides access to an abundance of circumstantially appropriate information available on the World Wide Web on a number of mobility devices across multiple wireless networks. Smartphones, Featurephones, Tablets or mobile broadband modems can take advantage of mobile data services for web surfing, emails, video and music streaming, file download and upload, and mobile applications amongst others. Evolving demographics and consumer behavior strongly support the concept of modern mobile-based services, which creates a favorable impact on the growth of the mobile internet market. The Government's 'Digital India' initiative which aims to utilize the potential of digital technologies to address significant socioeconomic challenges in the country also acts as a major growth driver of the market. The rise in the number of local broadband players providing low cost data plans is one of the main barriers which mobile internet network operators are currently facing. Moreover, several non-users of mobile internet lack awareness of the full range of internet usage and content available as they lack the digital skills to be able to access mobile internet which stops them from taking up internet content by mobile network operators and service providers. Despite these challenges in the industry, the market is expected to grow with more players entering the market and introducing cost effective mobile internet subscription plans to increase the rate of mobile internet adoption among the consumers. Coverage: Overview of the mobile internet market in India and forecasted market size data over 2013 to 2020 Access Service Provider-wise growth in Wireless Subscriber Base in 2016 and Area-wise Growth in Wireless Subscriber Base in 2016 Data Usage in India By Device as of Sep 2016 Qualitative analysis of the major drivers and challenges affecting the market Market dynamics through major trends and opportunities Analysis of the competitive landscape and detailed profiles of major public and private players Detailed description of the 'Digital India' initiative by the Government of India Key recent developments associated with the mobile internet market in India Why Buy? Get a broad understanding of the mobile internet market in India, the dynamics of the market and current state of the same Be informed regarding the major trends of adoption for mobile internet and the prime opportunity areas in the market Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market Understand major competitors' business, market dynamics, and respond accordingly Make more informed business decisions with the help of insightful recommendations provided to succeed in the market
Table of Contents
Slide 1: Executive Summary Macroeconomic Indicators Slide 2: Total Population (2010-2011 - 2019-2020), Population Density (2010-2011 - 2019-2020) Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 - 2019-2020) Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020) Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011) Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014) Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015) Market Overview Slide 8: Market Definition and Structure Slide 9: Mobile Internet Market in India -Market Overview, Size and Growth Forecast (Value-Wise; 2013 - 2020e) Slide 10: Wireless Subscribers Base in India (GSM, CDMA & LTE) • Total Wireless Subscriber Base (Oct - Nov 2016) • Growth in Wireless tele Density (FY 2012- FY 2016e) Slide 11: Access Service Provider-wise Market Shares in terms of Wireless Subscriber Base (2016); Access Service Provider-wise Growth Rate of Wireless Subscriber Base (2016) Slide 12: Area-wise Growth Rate of Wireless Subscriber Base (2016); Mobile Internet Traffic as Percentage of Total Web Traffic (As of Jan 2017); Global Mobile internet User Penetration (2014 - 2019e) Slide 13: Data Usage in India by Device (2016) • Wireless Subscriber Base in India by Technology (2G, 3G & 4G) {2015-2020e} Slide 14: Increasing Mobile Phone Internet User Penetration in India (2015-2020e) Slide 15: Most Popular Smartphone Activities in India (As of Jan 2017) Slide 16-18: 4G LTE Network in India (Introduction, Growth, Opportunities, Challenges, Industries Benefitting from 4G Network - Entertainment, Financial Services, Education, Skill Development and Training, Medical) Slide 19: Mobile Internet Market in India -Competitive Scenario Slide 20: Digital India Initiative Slide 21: Porter's Five Forces Analysis Slide 22: Market Opportunity Market Influencers Slide 23-24: Market Drivers Slide 25: Market Challenges Competitive Landscape Slide 26: List of Major Players Slide 27-51: Profiles of Major Players Recent Developments Slide 52-53: Key Recent Developments Appendix Slide 54: Research Methodology
List of Tables
Socioeconomic Indicators 1. Total Population and Population Density (2010-2011 - 2019-2020) 2. Sex Ratio (2005, 2010, 2015, 2020) 3. Population by Age Group (2005, 2010, 2015, 2020) 4. Urbanization Trend (2010-2011 - 2019-2020) 5. Total Fertility Rate (2005-2010, 2010-2015, 2015-2020) 6. Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020) 7. Total number of Births (2005-2010, 2010-2015, 2015-2020) 8. Total number of Death (2005-2010, 2010-2015, 2015-2020) 9. Total Literacy Rate (2001, 2011) 10. Rural Literacy (2001, 2011) 11. Urban Literacy (2001, 2011) 12. GDP at Market Prices (2010-2014) 13. FDI (2010-2014) 14. Inflation Rate (2010-2014) 15. Unemployment Rate (2010-2014) 16. Access to safe drinking water (2001, 2011) 17. Exchange Rate (2010-2015) Market Overview 1. Mobile Internet Market in India -Market Overview, Size and Growth Forecast (Value-Wise; 2013 - 2020e) 2. Total Wireless Subscriber Base - Urban vs Rural (2016) 3. Growth in Wireless Tele-Density (FY 2012 - FY 2016e) 4. Mobile Internet Users in India - Urban vs Rural (Jun 2012 - Jun 16) 5. Access Service Provider-wise Market Shares in terms of Wireless Subscriber Base (2016) 6. Access Service Provider-Wise Growth Rate of Wireless Subscriber Base (As of Nov 2016) 7. Area-wise Growth Rate of Wireless Subscriber Base (As of Nov 2016) 8. Mobile Internet Traffic as Percentage of Total Web Traffic (As of Jan 2017) 9. Global Mobile internet User Penetration (2014 - 2019e) 10. Data Usage Percentage by Device in India (As of Sep 2016) 11. Wireless Subscriber Base by Technology - 2G, 3G & 4G (2015-2020e) 12. Mobile Phone Internet User Penetration (2015-2020e) 13. Most Popular Smartphone Activities in India (As of Jan 2017) 14. Competitive Scenario in the Mobile Internet Market (Major Telecom Companies, Rates, Plans) Competitive Landscape 1. Financial Snapshot (Only Public Companies) 2. Key Business Segments (Only Public Companies) 3. Key Geographic Segments (Only Public Companies)
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