The report begins with 'Introduction' section covering overview of Mobile engagement (m-Engagement) and mobile marketing activities which provides basic idea of the technology, its progression over years, and elements of mobile marketing. The 'Market Overview' section emphasizes on global and domestic market state of m-Engagement business. It features various qualitative and statistical information including global mobile ad servings, global mobile ad spending, India mobile ad serving scenario, current scenario of mobile ad and location based services market in India, m-Engagement market overview and major m-Engagement activities types in India, amongst others. It is followed by 'Ecosystems and Frameworks' where basic steps and procedure of mobile engagement, mobile ad and mobile marketing have been discussed. It is followed by 'Drivers & Challenges' section elaborating the major furtherance and impediments for m-engagement and promotional services in India. Both the 'drivers' and 'challenges' are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures. The report continues with 'Opportunities' section where relevant opportunity areas for m-engagement are elaborated. It begins with benefits of m-Engagement and Promotional Services. The section continues with 'Potential Verticals' for m-Engagement where each of the verticals are accompanied by statistical data and m-Engagement activities are mentioned as well. The section also includes Porter's Five Forces analysis and information on major MVAS components & revenue sharing model, internet users on Smartphone, and mobile application usage, amongst others. Next the prominent trends in the market are captured under 'Market Trends' section. In the 'Competitive Landscape' section, the key m-Engagement and promotional companies are profiled. It consists of information such as corporate & business highlights covering operational & recent information regarding each company's contact information, location, key product and service offerings and key contacts for each of the players. It also provides financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies. 'Recent Developments' section consists of information related to m-Engagement and promotion services and their implementations in recent times. It is followed by the 'Consumer Insights' section where mobile internet and LBS usage and preference trends have been captured by the means of primary survey. The survey was conducted amongst a small group of people belonging to home users, gamers, technology and other professionals via social media websites and technology forums. A few case studies and mobile ad examples are provided in 'Case Studies' section. The report concludes with the section 'Strategic Recommendation' which is derived after a comprehensive analysis of the market state and scope. It suggests key strategic moves which can help enhance and accelerate adoption of m-Engagement and promotional services in India.
Table of Contents
Slide 1: Executive summary Introduction Slide 2: Introduction, Definition, Objective and Mobile Marketing Activities Slide 3: Progression in Consumer Engagement Slide 4: Elements of Mobile Marketing Market Overview Slide 5: Global Mobile Ad Servings Slide 6: Indian Mobile Ad Serving Scenario - Overview, Age Distribution, Gender Split (2011) and Mobile Ad Serving - Key Drivers Slide 7: Global Mobile Ad Spending - Global Ad Spending Growth and India Ad Spending Growth Comparison Slide 8: Ad market in India - Current Scenario, Total Ad Market, Digital Ad Market and Mobile Ad Market Slide 9: Mobile Ad Market in India - Mobile Ad Market India - Size & Growth, Mobile Ad Type Share Split and Mobile Ad Type Revenue Split Slide 10: Location Based Services Market in India - LBS Market India Size & Growth and Popular Location Based Services & Providers - India Slide 11: Mobile Ad Conversions - India Slide 12: m-Engagement Market Overview - India, Market Potential of m-Engagement - Market Spending Slide 13: Mobile Promotional Services, Examples of Mobile Promotional Services Engaging Consumers Slide 14-15: Major Types of m-Engagement Activities in India Slide 16: Infotainment m-Engagement - User Consumption Across Indian States Slide 17: m-Engagement in Business Segments Slide 18: Sources of m-Engagement Platform Selection Slide 19: M-Engagement Platform Discovery via Search and M-Engagement Platform Discovery via Mobile Devices Slide 20: SWOT Analysis Ecosystems and Frameworks Slide 21-22: Mobile Engagement Framework Slide 23: Mobile Advertising Frameworks Slide 24: Mobile Marketing Ecosystem Slide 25: Mobile Marketing Value Chain Slide 26: Location Based Service Value Chain Drivers and Challenges Slide 27: Drivers Summary Slide 28-32: Drivers Slide 33-34: Challenges Opportunities Slide 35: Benefits of m-Engagement and Promotional Services Slide 36: Porter's Five Analysis Slide 37: MVAS Components and MVAS Revenue Sharing Model Slide 38: Internet Users on Smartphones in India - Current Scenario Slide 39: Mobile Application Usage India, Smartphone App - Maximum Downloads and Smartphone App - Highest Activity / Usage Slide 40: Potential Areas and Common Applications of m-Engagement Slide 41-44: Potential Verticals Slide 45: Mobile Advertisement Opportunities - India Slide 46-47: Social Media Domain - Brimming with Opportunities Slide 48-49: Mobile Internet Usage Pattern & Insights Market Trends Slide 50-52: Market Trends Competitive Landscape Slide 53-54: Major Players Summary Slide 55: Major Public Companies: Summary Slide 56-66: Major Public Companies Slide 67-136: Major Private Companies Recent Developments Slide 137-138: Recent Developments Consumer Insights Slide 139-143: Consumer Insights Case Studies Slide 144-150: Case Studies Strategic Recommendations Slide 151-154: Strategic Recommendation Appendix Slide 155: Appendix Slide 156: Sources of Information
List of Tables
Market Overview 1. Global Mobile Ad Servings 2. Global Mobile Ad Spending 3. Popular Location Based Services & Providers India 4. Mobile Ad Conversions India (2010 & 2011) 5. m-Engagement in Business Segments Drivers and Challenges 1. Global 3G Data Opportunities 1. MVAS Revenue Sharing Model Competition 1. Major Players Summary 2. Company profiles a. Company information b. Products and services c. Key people d. Key Financial Performance Indicators e. Key Ratios f. Business Highlights Recent Developments 1. Recent Developments Consumer Insights 1. Mobile Usage and Preferences - Introduction & Methodology 3. Location Based Service Usage and Preference - Introduction and Methodology Appendix 1. Ratio Calculations 2. Sources of Information
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