Netscribes' latest market research report titled Mobile Application Market in India 2014 illuminates the dynamics in the domestic broadband market. India houses a huge population and a significant portion of that population use internet for entertainment and productivity. Entertainment usage largely consists of social networking, web media access such as music and videos, online games, downloading via file sharing sites, and peer-to-peer (P2P) and communication. On the other hand productivity usage includes data mining, cloud computing services, Voice-over-IP (VoIP), video conferencing, enterprise mobility to name few. With modern mobile platforms mobile applications are catering to the various needs in both entertainment and productivity segments. Mobile applications are rapidly gaining popularity due to abundant availability of mobile devices and newer device adoption such as Tablet PC. Mobile apps are mostly light-weight and economically viable solution for not only entertainment purpose but also for business and other productivity use. With more and more publishers including the mainstream software companies entering the market and projection of mobile device adoption to grow by manifold, mobile app market is expected to witness significant growth in India.
Table of Contents
Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2010-11 - 2013-14), Inflation Rate: Monthly (Jul 2013 - Dec 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Oct 2013 - Mar 2014) Slide 4: Lending Rate: Annual (2008-09 - 2011-12), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13) Introduction Slide 5-8: Mobile Application - Overview, Advantages of Mobile Applications, Essential Features of Mobile Applications, Mobile Application Ad Market Overview Slide 9-14: Market Overview - Global, Market Overview - India, Mobile Applications Value Chain Drivers & Challenges Slide 15: Drivers and Challenges - Summary Slide 16-21: Drivers Slide 22-23: Challenges Competitive Landscape Slide 24: Porter's Five Forces Analysis Slide 25-28: Competitive Benchmarking Slide 29-36: Major Public Players Slide 37-61: Major Private Players Key Trends Slide 62-63: Recent Trends - Mobile Applications Market Opportunities Slide 64-68: Opportunities in the Mobile Applications Market Strategic Recommendations Slide 69-71: Recommendations Appendix Slide 72: Key Ratios Description Slide 73: Sources of Information
List of Tables
Competitive Landscape 1. Public Trading Comparables 2. Company Profiles (All Companies) a. Company Information (All Companies) b. Products and Services (All Companies) c. Key People (All Companies) d. Shareholders of the Company (Only Private Companies) e. Key Financial Performance Indicators (Only Public Companies) f. Key Ratios g. Business Highlights (All Companies) Market Opportunities 1. Major Indian States with Rural Population Appendix 1. Key Ratios Description 2. Sources of Information
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