Netscribes' latest market research report titled Mobile Advertising Market in India 2015 illuminates the dynamics in the mobile ad market in India. Smartphone adoption in India is the fastest in Asia-Pacific region. Thanks to the constantly falling prices, Smartphones are fast replacing featurephones in the country to become the most personal device. Traditional ad delivery technology such as text message and telemarketing is being replaced by attractive, interactive, location-based, measurable ad campaigns through mobile apps, display, and search, amongst other mediums. Capabilities provided by mobile platforms further enhance mobile advertisers' ability to reach target audience with relevant ads, in varied formats. Better visibility, measurability, time to market, and control over ads makes it furthermore attractive and effective. Availability of advance cellular network and faster data services widens the opportunity for mobile ad companies in India significantly.
Table of Contents
Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul 2013 - Dec 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014) Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13) Introduction Slide 5: Mobile Advertising (Ad) - Overview Slide 6: Mobile Marketing Ecosystem Slide 7: Mobile Marketing Value Chain Slide 8: Mobile Advertising Benefits Slide 9: Mobile Advertising Frameworks Slide 10-12: Mobile Advertisement Formats Market Overview Slide 13-16: Market Overview - Global, Market Overview - India Drivers & Challenges Slide 17: Drivers and Challenges - Summary Slide 18-22: Drivers Slide 23: Challenges Recent Developments Slide 24-25: Key Recent Developments - Biometric Solutions Competitive Landscape Slide 26: Porter's Five Forces Analysis Slide 27-30: Competitive Benchmarking Slide 31-58: Major Private Players Market Opportunities Slide 59-61: Market Opportunity - Potential Verticals Slide 62-63: Market Opportunity - Specific Areas Slide 64: Other Opportunity Areas - Prominent Trends in Foreign Markets Strategic Recommendations Slide 65-66: Recommendations Appendix Slide 67: Key Ratios Description Slide 68: Sources of Information
List of Tables
Competitive Landscape 1. Public Trading Comparables 2. Company Profiles (All Companies) a. Company Information (All Companies) b. Products and Services (All Companies) c. Key People (All Companies) d. Shareholders of the Company (Only Private Companies) e. Key Financial Performance Indicators (Only Public Companies) f. Key Ratios g. Business Highlights (All Companies) Appendix 1. Key Ratios Description 2. Sources of Information
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