The word 'media' refers to the technology by which information is delivered to an audience. The media industry consists of businesses that produce and distribute television and radio programs, motion pictures, and commercials along with video and audio recordings, games and publishing. Media plays an important role in making the world a global village and reducing the communication gaps. Media is considered as a source of/channel for information, education, entertainment and advertising. Reasons to Purchase • Get up to date information available on the media market globally. • Identify growth segments and opportunities. • Facilitate decision making on the basis of historic and forecast data and understand the drivers and restraints on the market. • Develop strategies based on likely future developments. • Gain a global perspective on the development of the market. Description The Media Global Market Briefing Report from The Business Research Company covers market characteristics, size and growth, segmentation, regional breakdowns, competitive landscape, market shares, trends and strategies for this market. The market characteristics section of the report defines and explains the market. The market size section gives the Media market revenues, covering both the historic growth of the market and forecasting the future. Drivers and restraints looks at the external factors supporting and controlling the growth of the market. Market segmentations break down the key sub sectors which make up the market. The regional breakdowns section gives the size of the market geographically. Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in the last three years are identified. The trends and strategies section highlights the likely future developments in the media market and suggests approaches. ? Scope Markets Covered: TV and Radio Broadcasting, Print Media, Website, Film And Music, and Information Services Companies Mentioned: Google, Comcast, The Walt Disney Company, DirecTV, Time Warner, 21st Century Fox, Time Warner Cable, Liberty Global, CBS, Viacom, and Naspers. Geographic scope: Americas, Europe, Asia, Middle East and Africa, Oceania. Time series: Five years historic and forecast. Data: Market value in $ billions. Data segmentations: Regional breakdowns, market share of competitors, key sub segments. Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Table of Contents
Media Market Characteristics 4 Media Market Historic Growth 5 Drivers of the Market 5 Restraints on the Market 6 Media Market Forecast 7 Drivers of the Market 7 Restraints on the Market 8 Media Market Comparison With Other Markets 9 Media Market Historic and Forecast Growth Comparison With Other Markets 10 Media Market Segmentation 11 Global Media Market, Split By Segments, 2016, $ Billion 11 Global Media Market, Historic And Forecast Growth Rate, By Segment, 2012-2020 13 Media Market Geography Split 14 Global Media Market Size, Split By Region, 2016 14 Media Market Competitors 16 Google Inc. 17 Comcast Corporation 18 The Walt Disney Company 18 DirecTV 19 Time Warner 19 21st Century Fox, Inc. 20 Media Market Key Mergers and Acquisitions 22 Media Market Trends and Strategies 24 Newspaper Digitization 24 Shift To Digital Books and Magazines 24 Transition To Digital Broadcasting 24 Big Data Driving Growth 24 Growth Of Audio Books 25 Virtual Reality in Filmmaking 25 Appendix 26 NAICS Definitions Of Industry Covered In This Report 26 Research Methodology 29 Abbreviations 29 Currencies 29 Research Inquiries 29 The Business Research Company 29 List of Tables
Table 1: Global Media Market, Historic Market Size, 2012-2016, $ Billion 5 Table 2: Global Media Market, Forecast Market Size, 2016-2020, $ Billion 7 Table 3: Global Media Market, Split By Segments, 2016, $ Billion 12 Table 4: Global Media Market, Split By Region, 2016, $ Billion 14 Table 5 : Global Media Market, Key Competitor Estimated Market Shares, 2016, Percentage(%) 17 List of Figures
Figure 1: Global Media Market, Historic Market Size, 2012-2016, $ Billion 5 Figure 2: Global Media Market, Forecast Market Size, 2016-2020, $ Billion 7 Figure 3: Global Media Market Value, Comparison With Other Markets, 2016, $ Billion 9 Figure 4: Global Media Market, Historic and Forecast Growth Rate, Comparison With Other Industries, 2012-2020, Percentage (%) 10 Figure 5: Global Media Market, Split By Segments, 2016, $ Billion 11 Figure 6: G lobal Media Market, Historic And Forecast Growth Rate, By Segment, 2012-2020 13 Figure 7: Global Media Market, Split By Region, 2016, $ Billion 14 Figure 8: Global Media Market, Key Competitor Estimated Market Shares, 2016, Percentage(%) 16
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