Toll Free: 1-888-928-9744

Mass Affluents: Product Holding and Preferences in Singapore

Published: Jun 18, 2016 | Pages: 33 | Publisher: Verdict Financial | Industry: Banking | Report Format: Electronic (PDF)

Mass affluent populations around the world are growing in size, making them an increasingly important segment for financial providers. These consumers possess more financial products than average, maintain higher levels of savings and investments, and are more likely to use added-value services. This makes them an attractive and profitable segment to target.

Key Findings

- DBS and POSB, a sub-brand owned by DBS, dominate the current account market for mass affluents, with a combined share of 56%. DBS outperforms in this segment relative to the mass market, due in part to its Multiplier Programme incentive scheme, which offers rewards that escalate in line with the number of products held.
- Locality and branch location are the two biggest drivers of choice of savings provider, suggesting that banks should continue to maintain a physical presence despite the growing importance of digital channels. Personal recommendation is also a key driver, meaning that banks must focus on advocacy scores.
- The Singapore mortgage market is dominated by the state-backed Housing & Development Board (HDB). Among commercial lenders, DBS is the clear leader, with a range of products including fixed and SIBOR-linked variable rate loans, as well as HDB loans that are cheaper than those available directly from HDB for the first five years.

Synopsis

Verdict Financials Mass Affluents: Product Holding and Preferences in Singapore is one of a series of snapshots offering insight into the mass affluent consumer segment in Singapore. It examines mass affluents financial product holdings in detail. This snapshot is based on findings from our 2015 Retail Banking Insight Consumer Survey.

The snapshot offers insight into:

- Which providers they use for their current accounts, savings accounts, mortgages, and loans, and the extent to which banks are cross-selling to this segment.
- The factors that drive mass affluents choice of financial products.
- Which product features are favored by mass affluents.

Reasons To Buy

- Improve your targeting of mass affluents in Singapore by learning about their preferences with respect to product features.
- Identify the key factors that drive mass affluents choice of providers.
- Understand the extent to which mass affluents are using P2P lenders.
 Table of Contents

Overview
Current Accounts
Savings Accounts
Mortgages
Personal Loans

To request a free sample copy of this report, please complete the form below.

This website is secure and your personal details are safe. Privacy policy

Global engineering service outsourcing market size is likely to be valued at USD 415.7 billion by 2020, as per a new research report by Radiant Insights, Inc. Rapid alignment of OEMs accompanied by increasing focus on efficient performance and reliab

Read More...

Global data center UPS market size is estimated to reach USD 5.7 billion by 2020, as per a new research report by Radiant Insights, Inc. Declining tolerance levels pertaining to data loss along with amplifying acceptance of cloud computing is likely

Read More...

Global non destructive testing equipment market is anticipated to reach USD 5.76 billion by 2022, as per a new research report by Radiant Insights, Inc. Stringent government safety initiatives for inspection and quality control across numerous indust

Read More...

Global agricultural films market size is anticipated to reach USD 10.5 billion by 2020, as per a new research report by Radiant Insights, Inc. Increasing need to raise agricultural productivity, in order to meet surplus demand by growing population i

Read More...

Global lignin market size is expected to exceed USD 6 billion by 2022, growing at 4.9% from 2015 to 2022. Rising demand for animal feed and potential as a feedstock substitute to crude oil are expected to drive lignin market demand over the forecast

Read More...
Choose License Type
Single User - US $3450
Multi User - US $6900
Why Choose Us

24/5 Research support

Get your queries resolved from an industry expert. Request for a free product review before report purchase.

Phone: 1-415-349-0054

Toll Free: 1-888-928-9744

Email: sales@radiantinsights.com

Custom research service

Speak to the report author to design an exclusive study to serve your research needs.

Quality assurance

A testimonial for service excellence represented in the form of BBB "A" Accreditation.

Information security

Your personal and confidential information is safe and secure.

verify