Toll Free: 1-888-928-9744

Mass Affluents: Product Holding and Preferences in Hong Kong

Published: May 17, 2016 | Pages: 33 | Publisher: Verdict Financial | Industry: Financial Services | Report Format: Electronic (PDF)

Summary
Mass affluent populations around the world are growing in size, making them an increasingly important segment for financial providers. These consumers possess more financial products than average, maintain higher levels of savings and investments, and are more likely to use added-value services. This makes them an attractive and profitable segment to target.

Key Findings
- HSBC holds nearly half of the mass affluent current account market, almost three times as much as the second-placed bank. It has benefited from a dedicated mass affluent banking proposition and a generous welcome package that is related to the number of products arranged.

- Branch location remains the most influential driver of savings provider choice, suggesting that banks need to maintain a physical presence. Mass affluents also have a strong preference for banks that have a longstanding reputation and are financially stable. This gives established banks an advantage over new entrants.

- Just over a third of mass affluent mortgage holders chose their provider on the basis of their product characteristics. Having an existing relationship and personal recommendation were also important drivers of choice, thus confirming the importance of current accounts as gateway products.

Synopsis
Verdict Financial's “Mass Affluents: Product Holding and Preferences in Hong Kong” is one of a series of snapshots offering insight into the mass affluent consumer segment in Hong Kong. It examines mass affluents' financial product holdings in detail. This snapshot is based on findings from our 2015 Retail Banking Insight Survey.

The snapshot offers insight into:

- Which providers they use for their current accounts, savings accounts, mortgages, and loans, and the extent to which banks are cross-selling to this segment.

- The factors that drive mass affluents' choice of financial products.

- The product features favored by mass affluents.

Reasons To Buy
- Improve your targeting of mass affluents in Hong Kong by learning about their preferences with respect to product features.

- Identify the key factors that drive mass affluents' choice of providers.

- Understand the extent to which mass affluents are using P2P lenders.
 Table of Contents

Overview
Current Accounts
Savings Accounts
Mortgages
Personal Loans

To request a free sample copy of this report, please complete the form below.

This website is secure and your personal details are safe. Privacy policy

Global adhesives & sealants market size is expected to reach USD 43.19 billion by 2020, as per a new research report by Radiant Insights, Inc. Strong demand from packaging, construction and automotive industries is expected drive adhesives and sealan

Read More...

Global LCP (Liquid Crystal Polymer) industry is forecasted to reach USD 1.23 billion by 2020, as per a new research report by Radiant Insights, Inc. Growing trend towards developing militarized components and connectors are likely to drive the demand

Read More...

Global Bio polyethylene terephthalate (PET) market size is likely to be valued at USD 12.6 billion by 2020; as per a new research report by Radiant Insights, Inc. Growing preference of biopolymers in numerous applications coupled with favorable gover

Read More...

Global advanced energy storage systems market size is anticipated to be valued at USD 24.8 billion by 2022, as per a new research report by Radiant Insights, Inc. Increasing energy consumption coupled with strong energy demand for industrial, commerc

Read More...

Global aerosol propellants market is anticipated to reach USD 24.8 billion by 2020, as per a new research report by Radiant Insights, Inc. Increasing popularity of personal care and cosmetics products such as hair sprays, deodorants and shaving cream

Read More...
Choose License Type
Single User - US $3450
Multi User - US $6900
Why Choose Us

24/5 Research support

Get your queries resolved from an industry expert. Request for a free product review before report purchase.

Phone: 1-415-349-0054

Toll Free: 1-888-928-9744

Email: [email protected]

Custom research service

Speak to the report author to design an exclusive study to serve your research needs.

Quality assurance

A testimonial for service excellence represented in the form of BBB "A" Accreditation.

Information security

Your personal and confidential information is safe and secure.

verify